So you have a website and a Donate Now button. But how well are they performing? What can you do to increase the frequency and size of your online gifts? How can you find answers to these questions without falling prey to "analysis paralysis"? Join this webinar to get practical ideas you can use Google analytics to tune-up your website.
21. Why should your site have goals? Your site should WORK HARDfor you!
22. What sorts of awesome things can you set as goals? Well, do you want to know how many people …Subscribed to your RSS feed?Completed newsletter sign-up?Registered for an event?Purchased a gift?Submitted a survey?Applied to volunteer?Made a donation?
44. Track files (such as PDF or media files) that are downloaded from your site. _trackPageview() Is your Annual Report really a major priority for your website?
45. Track your campaigns! Tag your email or banner campaign links! http://www.yourcharity.com/donate?utm_source=Newsletter&utm_medium=Email&utm_campaign=MayNewsletter
47. Set up alerts by email Google will email you all the good stuff! Set up metrics you need to know about immediately – high traffic, unacceptably low traffic, what’s important to you?
48. Do you have three questions you want to ask about your web site’s performance?
50. Great Free Resources!Google Conversion Universitywww.google.com/support/conversionuniversity/ Google Webmaster Toolswww.google.com/webmasters/toolsGoogle Optimizerwww.google.com/websiteoptimizer
51. Thanks for your time! Join Artez Interactive on Facebook & Twitterwww.facebook.com/artezinteractive & @artezonline
27.9% of US mobile users read email on their mobile devices.–ComScore
You don'tGoogle Analytics automatically detects the name of the search engine and the keyword from organic (unpaid) keyword referrals, and you'll see metrics for these referrals in your reports, typically under "Organic" listings. Google Analytics also detects referrals from other websites and displays them in your reports, whether or not you have tagged them. need to tag your AdWords URLs. Google Analytics will automatically track all of your AdWords campaigns. / Banner Ads / Email campaigns