6. +
The Goals of Networking
n DO
- To be a resource to others...show you
are valuable to them and an important
person to know
n DON’T
– Try to ask for a referral right away.
If it’s offered then ask to follow up. (Note,
some people may offer to show they have
value but have no intention of following up)
n The
same applies in Social Media
7. +
n If
it is a new group of people try to get a
feel of the crowd, to see if it’s worth coming
back
n Figure
out who are the influencers are and
talk to them
n If
you see people you already know, don’t
get too cozy, avoid them until you feel you
are done. Unless they can introduce you to
others
8. +
Set Expectations
n DO
– Try to meet the right people who you
connect well with (people are attracted to
like minded people)
n DON’T
– Try to meet everyone, like speed
networking, just meet the right kind of
people
n DON’T
– Dismiss anyone, from any industry,
you never who they know. This is Hong
Kong…There best friend’s father may be
a warlord!
9. +
n Be
prepared for any networking event and
how you will approach people
n Have
your business cards ready
n Have
your elevator pitch ready
n Use
your time wisely to listen and see
where the opportunities lie
n People
will USE you
10. +
Target Your Follow Up
n DO
– Be respectful of people’s time AND yours.
Pre-Qualify and determine the SPECIFIC
REASON for the meeting.
n DON’T
– Approach immediately with a favor, a
referral or a meeting until you understand what
they have to offer.
n DON’T
– Meet up with just anyone because
they are interested in meeting. People are
looking to tap into your network, make sure
they have something to offer
12. +
Who to Build a Relationship
n DO
– Show your value. It’s not all about how
much money you have……It’s how connected
you are…and what unique skills you bring to
the table.
n DO
– Ask a lot of questions. Figure out what
they are looking for or need help with, also
their long/short term goals.
n DO
– A follow up actionable item. This will test
to see how interested they are….maybe offer
to introduce or refer them to someone.
13. +
Characteristics to Look For
Respect is required for all strong
working relationships. If person f
eels they are above you, they will
tend to take over and run the
direction of the project. You are the
expert.
n Money should not be used to make
others feel small
1.
14. +
Characteristics to Look For
2.
Knowing what they want. The
less they know the harder it is
to deliver what they want. If
needed, educate them to help
make a decision.
3.
Decisiveness - In order to
make the call to move a project
forward, otherwise you are
stuck. No trust if they are asking
around for reassurance.
15. +
Characteristics to Look For
4.
Conscious of Right and
Wrong – If no difference of
right and wrong, imagine how
they would treat your business
agreement.
5.
Good Communication – Not
everyone can click well and
problems can result if you
aren’t direct with one another.
17. +
Networking Tips
n Work
with people that have more
experience than you to increase your
skillset and visibility
n Make
a schedule of events and target
n Meet
with your competitors
n If
you email and you don’t hear back….call
them!
19. +
Where to Network
n
Offline
n Chambers of Commerce
n Meetup.com, Oriented.com
n Organizations, Associations
n Clubs (Rotary, Alumni)
n
Online
n Groups (Linkedin, Facebook &
pages)
n Discussion Boards/Forums
n Blogs
n Comments
20. +
Get Busy Doing !
or!
Get Busy Losing!
Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk
Questions?
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