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The Do’s
and Don’ts
of
Networking
Learn more
effective
networking skills
+

One a day – 500 contacts
+

Moving Businesses to Social
+

Put Simply – Integrated Marketing
+

Do They Care?
+

The Goals of Networking
n DO

- To be a resource to others...show you
are valuable to them and an important
person to know

n DON’T

– Try to ask for a referral right away.
If it’s offered then ask to follow up. (Note,
some people may offer to show they have
value but have no intention of following up)

n The

same applies in Social Media
+

n If

it is a new group of people try to get a
feel of the crowd, to see if it’s worth coming
back

n Figure

out who are the influencers are and
talk to them

n If

you see people you already know, don’t
get too cozy, avoid them until you feel you
are done. Unless they can introduce you to
others
+

Set Expectations
n DO

– Try to meet the right people who you
connect well with (people are attracted to
like minded people)

n DON’T

– Try to meet everyone, like speed
networking, just meet the right kind of
people

n DON’T

– Dismiss anyone, from any industry,
you never who they know. This is Hong
Kong…There best friend’s father may be
a warlord!
+

n Be

prepared for any networking event and
how you will approach people

n Have

your business cards ready

n Have

your elevator pitch ready

n Use

your time wisely to listen and see
where the opportunities lie

n People

will USE you
+

Target Your Follow Up
n  DO

– Be respectful of people’s time AND yours.
Pre-Qualify and determine the SPECIFIC
REASON for the meeting.

n  DON’T

– Approach immediately with a favor, a
referral or a meeting until you understand what
they have to offer.

n  DON’T

– Meet up with just anyone because
they are interested in meeting. People are
looking to tap into your network, make sure
they have something to offer
+

Some Targets

n Synergies
n Idea

and though exchange

n Explore
n How

for Complementary Services

who they are connected to

you can help their business grow or
help their customers
+

Who to Build a Relationship
n  DO

– Show your value. It’s not all about how
much money you have……It’s how connected
you are…and what unique skills you bring to
the table.

n  DO

– Ask a lot of questions. Figure out what
they are looking for or need help with, also
their long/short term goals.

n  DO

– A follow up actionable item. This will test
to see how interested they are….maybe offer
to introduce or refer them to someone.
+

Characteristics to Look For
Respect is required for all strong
working relationships. If person f
eels they are above you, they will
tend to take over and run the
direction of the project. You are the
expert.
n Money should not be used to make
others feel small

1. 
+

Characteristics to Look For
2. 

Knowing what they want. The
less they know the harder it is
to deliver what they want. If
needed, educate them to help
make a decision.

3. 

Decisiveness - In order to
make the call to move a project
forward, otherwise you are
stuck. No trust if they are asking
around for reassurance.
+

Characteristics to Look For
4. 

Conscious of Right and
Wrong – If no difference of
right and wrong, imagine how
they would treat your business
agreement.

5. 

Good Communication – Not
everyone can click well and
problems can result if you
aren’t direct with one another.
+

Never Stop Networking
n DON’T

– Make everything about Business,
get personal (online & offline)
+

Networking Tips
n Work

with people that have more
experience than you to increase your
skillset and visibility

n Make

a schedule of events and target

n Meet

with your competitors

n If

you email and you don’t hear back….call
them!
+

Top Tip!!!
n Happy

Hours – Goal may not be for
business….
+

Where to Network
n 

Offline
n  Chambers of Commerce
n  Meetup.com, Oriented.com
n  Organizations, Associations
n  Clubs (Rotary, Alumni)

n 

Online
n  Groups (Linkedin, Facebook &
pages)
n  Discussion Boards/Forums
n  Blogs
n  Comments
+

Get Busy Doing !
or!
Get Busy Losing!

Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk

Questions?
Property of Internet Marketing Coach Ltd. Hong Kong.

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The Do's and Don'ts of Effective Networking

  • 1. + The Do’s and Don’ts of Networking Learn more effective networking skills
  • 2. + One a day – 500 contacts
  • 4. + Put Simply – Integrated Marketing
  • 6. + The Goals of Networking n DO - To be a resource to others...show you are valuable to them and an important person to know n DON’T – Try to ask for a referral right away. If it’s offered then ask to follow up. (Note, some people may offer to show they have value but have no intention of following up) n The same applies in Social Media
  • 7. + n If it is a new group of people try to get a feel of the crowd, to see if it’s worth coming back n Figure out who are the influencers are and talk to them n If you see people you already know, don’t get too cozy, avoid them until you feel you are done. Unless they can introduce you to others
  • 8. + Set Expectations n DO – Try to meet the right people who you connect well with (people are attracted to like minded people) n DON’T – Try to meet everyone, like speed networking, just meet the right kind of people n DON’T – Dismiss anyone, from any industry, you never who they know. This is Hong Kong…There best friend’s father may be a warlord!
  • 9. + n Be prepared for any networking event and how you will approach people n Have your business cards ready n Have your elevator pitch ready n Use your time wisely to listen and see where the opportunities lie n People will USE you
  • 10. + Target Your Follow Up n  DO – Be respectful of people’s time AND yours. Pre-Qualify and determine the SPECIFIC REASON for the meeting. n  DON’T – Approach immediately with a favor, a referral or a meeting until you understand what they have to offer. n  DON’T – Meet up with just anyone because they are interested in meeting. People are looking to tap into your network, make sure they have something to offer
  • 11. + Some Targets n Synergies n Idea and though exchange n Explore n How for Complementary Services who they are connected to you can help their business grow or help their customers
  • 12. + Who to Build a Relationship n  DO – Show your value. It’s not all about how much money you have……It’s how connected you are…and what unique skills you bring to the table. n  DO – Ask a lot of questions. Figure out what they are looking for or need help with, also their long/short term goals. n  DO – A follow up actionable item. This will test to see how interested they are….maybe offer to introduce or refer them to someone.
  • 13. + Characteristics to Look For Respect is required for all strong working relationships. If person f eels they are above you, they will tend to take over and run the direction of the project. You are the expert. n Money should not be used to make others feel small 1. 
  • 14. + Characteristics to Look For 2.  Knowing what they want. The less they know the harder it is to deliver what they want. If needed, educate them to help make a decision. 3.  Decisiveness - In order to make the call to move a project forward, otherwise you are stuck. No trust if they are asking around for reassurance.
  • 15. + Characteristics to Look For 4.  Conscious of Right and Wrong – If no difference of right and wrong, imagine how they would treat your business agreement. 5.  Good Communication – Not everyone can click well and problems can result if you aren’t direct with one another.
  • 16. + Never Stop Networking n DON’T – Make everything about Business, get personal (online & offline)
  • 17. + Networking Tips n Work with people that have more experience than you to increase your skillset and visibility n Make a schedule of events and target n Meet with your competitors n If you email and you don’t hear back….call them!
  • 18. + Top Tip!!! n Happy Hours – Goal may not be for business….
  • 19. + Where to Network n  Offline n  Chambers of Commerce n  Meetup.com, Oriented.com n  Organizations, Associations n  Clubs (Rotary, Alumni) n  Online n  Groups (Linkedin, Facebook & pages) n  Discussion Boards/Forums n  Blogs n  Comments
  • 20. + Get Busy Doing ! or! Get Busy Losing! Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee artlee@internetmarketingcoach.hk InternetMarketingCoach.hk Questions? Property of Internet Marketing Coach Ltd. Hong Kong.