The ins and outs of Instagram!

Instagram is an online photo-sharing, video-sharing and
social networking service that enables its users to
take pictures and videos, apply digital filters to them,
and share them on a variety of social networking
services, such as Facebook, Twitter,
Tumblr and Flickr..
© Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.

Instagram began in 2010 as a photo sharing app with 80
Initial users created by entrepreneurs Kevin Systrom
and Mike Krieger.
The first ever Instagram photo was uploaded in October 2010.
By December 2010, Instagram already had a whopping 1 million
registered users.

By July 2012, 100 million photos had already been shared on
the platform.
In April 2012, Instagram for Android was unveiled. and the co founders of Instagram
agreed to a buy-out from Facebook valued at an
estimated $1 billion.

100 MIILLION
40 MILLION
8500 LIKES
1000 COMMENTS
MONTHLY ACTIVE USERS
PHOTOS PER DAY
PER SECOND
PER SECOND

Originally a purely photo-sharing service, Instagram
incorporated video sharing in June 2013, allowing users
to record and share videos lasting for up to
15 seconds.

This venture has been seen by some as Facebook’s
attempt at competing with Twitter’s Vine video-sharing
application.

With Instagram gaining one new user every second it
makes sense to activate your business/ brand on this
platform!

STEP ONEdownload it
Download the Instagram app in the App Store on an iOS
device (iPhone, iPod, iPad), or in Google Play for an
Android device
STEP tworegister it
After successful installation you will be shown this screen.
Click on register

STEP threecreate your profile
Next, fill in your account details. Your Username will be
visible and is how people will search for you.
Profile tipsNB stuff for brands!
This is the best place to leave a first impression! If it’s
a business account you are creating, be sure it reflects
your organisation.
Leave a link to your Facebook page, Twitter page or
website - it may lead to more followers on your other
platforms too!

STEP fouradd some friends/ follow people
Now you will get to invite your FB friends, contacts or
follow some highly recommended people. Press ‘done’
STEP fivego hunting!
Search for people already talking about your business or
your field. Find people in your city (#Jozi) or people that
share your interest (#shoes).
These are your potential customers. Find them, follow them
and engage with them!

Tag others, talk to others, check in to other
businesses and use your location.
Adding layers to your posts gives people a better feel for who you are. Go and spread
a little Instagram love!
#1: be engaging

Post frequently, but do not bombard your followers
with thousands of pictures! Consistency keeps your
followers engaged..
Depending on the type of business you run, 2-3 posts a day is a good limit!
If you have quality material, share it…just spread it out!
#2: be consistent, but not spammy

The main way of interacting on Instagram is through
hashtags..
But DON’T be the brand that looks desperate for followers.! Posting more than five
hashtags a day is a little excessive.. Let’s show you what we mean...
#3: maximise your hashtags

Everyone loves to browse products, so let your
followers do some window-shopping!
Show off a collection of the products you offer, share a photo of a new or lesser-
known product or zoom in on a product and engage your Instagram followers by
asking them to guess what it is.
#4: show off your product

Humanize your brand by using Instagram to introduce
your fans to the people who make your company
what it is. It’s a great way to show your brand
personality.
Alternatively, highlight the brand’s charitable side to help enhance its
brand image. For example: Levi’s gives employees a day off once a year to focus on
giving back to their local community.
#5: introduce your employees

Going to a trade-show or sponsoring an event? Use
that as an opportunity to take your Instagram
followers with you wherever you’re going.
Backstage or ‘inside scoop’ photos will also help yours fans
feel Like they are getting something a
little extra than the rest of the world!
#6: take your fans with you

Sharing user-generated content gives your brand's page
a sense of authenticity and builds trust with your
followers.
Post pictures of fans using your products onto your page – this makes consumers feel
special and they will also want to share this with their friends. Just make sure you
credit their photo!
#7: share positive content

Rather than posting highly-Photoshopped images of your
product, keep your content authentic.
Remember that your brand is often more than
just a product – show your fans what else goes Into
the manifestationof your brand!
#8: CREATE AUTHENTIC CONTENT

If your brand doesn't have backstage content or
fantastic scenery to leverage, work with your
product in creative ways.
#9: get creative with simple products

#9: collaborate
Don’t forget that user generated content can also
help your brand get out there. Appeal to people’s
vanity!
Take the opportunity to hold themed Instagram photo
contests to generate engagement.

J’Espere Que Tu Vas BienCrowdsourced Movie-Poster Campaign
The French Canadian experimental film (whose title
translates as “I hope you’re well”) worked with
Instagrammers to create 87 posters to promote the
Film.
The movie, which runs for 87 minutes, used the
Instagram shots from iphoneographers who walked the city for
the same 87 minutes, visiting locations used in the film and snapped filtered
shots on their phones.

Giorgio ArmaniFrames of Life Campaign
Giorgio Armani asked followers to upload a picture of
themselves wearing sunglasses. Upon visiting the Frames
of Life site, Instagram pics of their latest collection
were included in the roll.
All users needed to do was upload a pic of them and
their fave sunnies with the hashtag #FramesOfLife.

FordFiestagram Campaign
Ford focused on using visual imagery to power the
marketing for their car, the Ford Fiesta, by asking
fans to upload photos in different categories
inspired by the car’s technologies and features.
Each week, Ford communicated a hashtag associated with
the challenge. The brand then pulled the hashtagged photos into a tab
on their Facebook page.

So what’s next for Instagram, you ask?
Well, under Facebook’s knowledgeable guidance,
Instagram has announced that they are preparing
to Introduce advertising on Instagram and that the
service should be ready to sell ads within the next year.

There's also no word yet about what ads on
Instagram would look like, but rumours are that the
team could possibly go after placement in the app's
‘discover’ page and ‘search’ feature.
Brands are also interested in linking pictures of products to their
websites.

The ins and outs of Instagram!

The ins and outs of Instagram!

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The ins and outs of Instagram!