2. » President- Mr. Raghunath Dhondiba Medge
» Secretary- Mr. Gangaram Laksman Talekar
» Director(IT)- Mr. Manish Tripathi
Website: www.mydabbawala.com
E- Mail : info@mydabbawala.com
3. WHAT IS NMTBSA????
N -Nutan
M -Mumbai
T -Tiffin
B -Box
S -Suppliers
A -Association
4. • History : Started in 1890
• Started in 1890
•
• Charitable trust : Registered in 1956
Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra,
• Avg. Literacy Rate : 8th Grade Schooling
started the lunch delivery service.
• Mahadeo recruited youth from the villages neighboring Mumbai, who were
• Total area coverage: 60 Kms to 70 Kms
involved in agricultural work
• Service started with about 100 Dabbawalas
• Employee Strength : 5000
• Number of Tiffin's : 2,00,000 Tiffin Boxes
i.e 4,00,000 transactions every day.
• Time taken : 3 hrs
5. • Mahadeo Havaji Bacche (Mahadeo), a
migrant from North Maharashtra, started
the lunch delivery service.
• Mahadeo recruited youth from the villages
neighboring Mumbai, who were involved in
agricultural work
• Service started with about 100
Dabbawalas
6. PRESIDENT
VICE PRESIDENT
13 Members
GENERAL SECRETARY
TREASURES
DIRECTORS(9)
MUKADAM
MEMBERS(5000)
8. Working of NMTBSA
• Error Rate : 1 in 16 million transactions
• Six Sigma performance (99.999999)
• Technological Backup : Nil.
• Cost of service - Rs. 300/month ($
6.00/month)
• Standard price for all (Weight, Distance,
Space)
• Rs. 36 Cr. Turnover approx.
[6000*12*5000=360000000 i.e Rs. 36 crore
p.a.]
• “No strike” record as each one a share holder
• Earnings -5000 to 6000 p.m.
• Diwali bonus: one month’s from customers.
9. Case Study: NMTBSA
Tiffin Box Suppliers Association
How do they do it …?
Executive Committee
(5 members)
• Organizational
Structure Teams of 20-25 headed by
a group leader
• Operations
• The Code Individual dabbawallahs workload:
Collect from home – 35 tiffins
• War against Time Delivery at office – 35 tiffins
Return empty tiffins to home – 35 tiffins
(9:00 am – 12:30 pm)
10. APPROACH
DISCIPLINES :
• No Alcohol Drinking during business hours
• Wearing White Cap during business hours
• Carry Identity Cards
WOMEN:
• Mrs. Bhikhubai of Kandivali
• Mrs. Anandibai of Borivali
• Mrs. Parvatabai of Karale (Ghatkopar)
• Mrs. Laxmibai Bagade of Santa Cruz
LATEST MARKETING STRATEGY:
Marketing pamphlets in the “Dabba”
11. Zero % fuel Zero % investment
Zero % modern technology Zero % Disputes
99.9999% performance 100 % Customer Satisfaction
12. PORTERS FIVE FORCE THEORY
• Competition: Its difficult to replicate their
supply chain network
• New entrants: Fast food joints as well as
office canteens. However, since neither of
these serve home food, the dabbawallas'
core offering remains unchallenged.
• Bargaining power of buyers: Delivery
rates are so nominal (about Rs 300 per
month) that one simply wouldn't bargain any
further.
• Bargaining power of sellers: minimum
infrastructure and practically no technology
is used, hence they are not
dependent on suppliers.
• Threat of a new substitute product or
service: No substitutes to home cooked
food in Indian scenario, hence threat to the
dabbawalla service is not an issue at least
in the foreseeable future.
13. SWOT Analysis
• Strengths:
• Simplicity in organization with Innovative service
• Coordination, team spirit, & time management
• Low operation cost
• Customer satisfaction
• Low Attrition Rate
• Weaknesses:
• High dependability on
local trains
• Funds for the association
• Limited Access to Education
14. • Opportunities
• Wide range publicity
• Operational cost is low
• Catering
• Threats
• Indirect competition is being faced from caterers like maharaja community
• Indirect threats from fast foods and hotels
• Change in timings
• Company transport
• Ticket restaurant
15. HOW THE DABBA IS DELIVERED
The entire system depends on TEAM-WORK
and meticulous timing.
Tiffins are Collected from homes & taken to
nearest Railway Station.
Then they are Sorted out for area-wise
distributiuon.
A tiffin takes hand changes from3 to 4
Times in the course of its daily journey .
16. The Color Coding of Dabbas
The color coded on Dabbas can be
Read in following pattern:
17. Coding System
VLP : Vile Parle (suburb in
Mumbai)
9EX12 : Code for Dabbawalas
at Destination
EX : Express Towers
(building name)
12 : Floor no.
E : Code for Dabbawala
at residential station
3 : Code for destination
Station eg. Churchgate D’souza
Station (Nariman Point)
18. The Flow Logic
Zones for destination
Grant Road 1
(12) 2
Point of 3
Aggregation Churchgate 4
And Sorting (1-10)
5
A E
6
Lower Parel
B D 7
C (14)
Distribution
By Carriers
Collection from home at lunchtime
To offices
19. CODING OF DABBAS
1-11 CHURCHGATE
12 MARINE LINES
13 GRANT ROAD, BOMBAY
CENTRAL
15 LOWER PAREL
16 DADAR (WEST)
17 DADAR (EAST)
18 ANDHERI (EAST, WEST)
20. • 10:34-11:20 am
(Andher i St n.)
• This t ime per iod is
act ually t he
j our ney t ime. The
dabbawalas load
t he wooden cr at es
f illed wit h t if f ins
ont o t he luggage or
goods compar t ment
in t he t r ain.
Gener ally, t hey
choose t o occupy
t he last
compar t ment of
t he t r12 coach train
ain.
4,000 commuters
8,000 disputes
But no excuses,
Duty first
21. • 11: 20 – 12: 30 pm
(Church Gate Station)
• At t his st age, t he
unloading t akes place
at t he dest inat ion
st at ion
• Re-ar r angement of
t if f ins t akes place as
per t he dest inat ion
ar ea and dest inat ion
building
22. • I n par t icular
ar eas wit h high
densit y of
cust omer s
(Nar iman Pt .,For t
, CST), a special
cr at e is
dedicat ed t o t he
ar ea. This cr at e
car r ies 150
t if f ins and is
dr iven by 3-4
dabbawalas!
23. RETURN JOURNEY:
• 1:15 – 2:00 pm ( At All Dest inat ion
St at ions)
Her e on begins t he collect ion pr ocess wher e t he
dabbawalas have t o pick up t he t if f ins f r om
t he of f ices wher e t hey had deliver ed almost
an hour ago.
24. • 2:00 – 2:30 pm (At Dest inat ion St at ion)
• The dabbawalla’s meet f or t he segr egat ion as per
t he dest inat ion subur b.
25. • 2:48 – 3:30 pm
• The r et ur n j our ney by
t r ain wher e t he gr oup
f inally meet s up af t er
t he day’s r out ine of
dispat ching and
collect ing f r om var ious
dest inat ion of f ices
• Usually, since it is mor e
of a pleasant j our ney
compar ed t o t he ear lier
par t of t he day, t he
dabbawalas light en up
t he moment wit h merry
making, joking around
and singing.
26. • 3:30 – 4:00 pm
( The Or igin St at ion)
• This is t he st age
wher e t he f inal
sor t ing and dispat ch
t akes place. The
gr oup meet s up at
or igin st at ion and
t hey f inally sor t out
t he t if f ins as per
t he or igin ar ea
27. Some Facts of Dabbawal’s SCM
• 2003: 5000 recruits, 175, 000 clients
• 350,000 deliveries
• 75 kms of public transport
• Failure: once in two months, one in 15
million
• Rs 380 million per annum
28. Distribution Network
• Baton relay system
• Hub and spoke arrangement
• No historical, theoretical legacy in the design
• No use of computer technology
• Coding system
– Decentralized at the group level
• Workday schedule
• 30-35 deliveries (manageable)
• Sorting, loading and unloading at peak rush hours
• 4 handlings of a dabba in a day- coding essential
30. Their Achievements
Documentaries made by :
• BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,
CNN, SONY TV, TV TOKYO, NDTV.
CASE STUDY made by :
• ICFAI Press Hyderabad & Bangalore
• Richard Ivey School of Business – Canada
• Also, Included in a subject in Graduate School of Journalism University of California, Berkeley
Invitations from :
• CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab
Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club –
Bangalore, NIQR at Chennai
Radio:
• German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
31. Others:
World record in Best Time
Management with Six Sigma rating.
Name in “GUINESS BOOK of World
Records”.
Registered with Ripley's “ believe it or not”.
Participated in “Deal Ya No Deal Contest” by Sony
Entertainment Television
Invited for marriage of Hon. Prince Charles of England
on 9th April, 2005
34. Awards and Felicitation (contd.)
• Invitation from CII for conference held in Bangalore,
IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab
Foundation Hyderabad, SCMHRD Pune, SCMHRD
Nasik, Sadahana – Poone.
• Included in a subject in Graduate School of
Journalism University of California, Berkeley.
• Radio –
• German Radio Network
• Radio Mirchi
• Radio Mid-day
• FM – Gold
• BBC Radio
35. Invitation to Italy
• Was invited for the Terra Madre World
meeting of food communities between
October 20-23, 2004.
• We were part of the “Community of
Cooked Food distributors from
Mumbai”.
• Invited to marriage of Hon. Price
Charles of England on 9 , April 2005.
37. Some Achievements
• World record in best time management.
• Name in “GUINESS BOOK of World
Records”.
• Registered with Ripley's “ believe it or
not”.
38. Ph.D. on Mumbai Dabbawala
By
Principal Pawan G. Agrawal
M.Com., B.Ed., LL.B., A.C.S.
Director
AGRAWAL INSTITUTE OF MANAGEMENT
Mumbai
Topic : Study of Logistic & Supply Chain
Management of Dabbawala in Mumbai.
University : Yashwantrao Chavan Mukta
Vidyapeeth, Nashik.
Research Work : Doing since last One and Half Year.
Guide : Dr. Kulkarni, Nashik.
Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service. Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work Service started with about 100 Dabbawalas
The entire system depends on TEAMWORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are Sorted out for area-wise distributiuon, so that a single tiffin could change hands 3 to 4 Times in the course of its daily journey .
2- A charitable trust was registered in 1956 under the name of Nutan Mumbai Tiffin Box Suppliers Trust . The commercial association of this trust was registered in 1968 as Mumbai Tiffin Box Carriers Association .