This document discusses visual communication and the image revolution. It covers three perspectives related to images: intention, proximity, and reception. The intention perspective covers the client's goals, message, and context for an image. The proximity perspective examines how the photographer cuts, composes, and conveys meaning through an image. The reception perspective looks at how viewers perceive, experience, and interpret images. The document provides categories for images and outlines factors like amateurism, goals, staging, surroundings, information, explanation, direction, and expression that are important to the image revolution.