Grace Berkery from RTÉ

1. New Media, New Audience? Arts Council Conference 25 th November 2008 Grace Berkery, RTÉ Audience Research

3. Traditional Media Day Linear schedules Source: TV – AGB Nielsen Media Research, Total TV, Radio – TNS-mrbi JNLR. 2007 Any Radio Mon-Fri average for adults 15+ nationally

4. Time-shifted / Non-linear Consumption Source: Internet - JNIR July 2007-June 2008, TV Homes – AGB Nielsen Media Research Establishment Survey 2008 9% of TV homes have a PVR (DVR) Regular users; 4 out of 5 use it weekly or more often We typically watch or listen ‘live’ at the moment of broadcast There is a growing appetite for the opportunity to ‘catch-up’ after the event, especially among younger adults 4% of adults have watched TV/videos online in the past month (9% of internet users) 2% of adults have listened to/downloaded a podcast in the past month (5% of internet users)

5. RTÉ.ie: Time-shifted Media Source: ABC Electronic May 2008. Nuala O’Faolain data is from RTÉ.ie, Urchin, Google Analytics 2.4M Content Streams Video/Audio, Live/On-demand May 2008 2,372,941 RTÉ.ie May 2008 ABCe Marian Finucane interview with Nuala O’Faolain on 12 th April 2008 Downloaded: 67,000 times post broadcast Current JNLR figure is 347,000 on average Saturday (TNS-mrbi 2008/3 programme timeblock reach) These figures are not consolidated back into JNLR or TAM Ratings 650,000 Podcast/MP3 Downloads May 2008 647,711 RTÉ.ie May 2008 ABCe Currently 100+ titles available via RTÉ.ie

8. Going to the Audience… Beyond RTÉ RTÉ’s YouTube site View video content via www.youtube.com/rte & ‘click’ back to RTÉ.ie

10. Putting the Audience First