1. Issued By: Art Source South Africa
For : Art Source South Africa, Artspace (JHB), Oliewenhuis (BLM), ArtEC (PE),
KZNSA (DBN)
Date : February 2013
Angle : Seminar Invitation
Seminar Invitation: Professional Practice in the Visual Arts:
How to guide your career and navigate the industry
Bloemfontein, Durban and Port Elizabeth in June/July 2013
Are you a visual artist or arts administrator wishing to learn more about effectively managing and
directing your career or work with artists? Art Source South Africa and Artspace Gallery have planned a
series of popular seminars on professional practice for visual artists. It is targeted at those wanting to
learn how to build a profile and build value in their art works, and achieving success by better
understanding the visual art sector.
The seminars will be hosted in Bloemfontein, KwaZulu-Natal and Port Elizabeth in June and July
2013 respectively. Seats are limited for each seminar and booking is essential, a 10% early
booking and special membership discount applies.
For bookings and further information contact:
Art Source South Africa
Loyiso Old John
011 447 2855
loyiso@artsourcesouthafrica.co.za
WHERE: Oliewenhuis Art Museum, 16 Harry Smith Street, Bloemfontein,
Free State (parking available)
WHEN: 03 to 04 June 2013
COST: R1 500 (including VAT) Includes course material, refreshments, course bag and a
12-month subscription to SA Art Times
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 17 May
2013.
Student and lecturer discount of 30%: R1 050 (including VAT).
Friends of Oliewenhuis and Visual Arts Network of South Africa member discount of 30%:
R1 050 (including VAT)
In association with the National Arts Council, Art Source is making available five full
bursaries.
The seminar can only accommodate 35 participants so booking early is essential.
WHERE: ArtEC (PE), 36-38 Bird Street, Central, Port Elizabeth
WHEN: 06 to 07 June 2013
COST: R1 500 (including VAT) Includes course material, refreshments, course bag
and a 12-month subscription to SA Art Times
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 17 May
2013.
Student and Lecturer discount of 30%: R1 050 (including VAT).
artEC and Visual Arts Network of South Africa member discount of 30%: R1 050
(including VAT).
In association with the National Arts Council, Art Source is making available five full
bursaries.

2. The seminar can only accommodate 35 participants so booking early is essential.
WHERE: KZNSA, 166 Bulwer Road, Glenwood, Durban, KwaZulu-Natal
WHEN: 08 to 09 July 2013
COST: R1 500 (including VAT) Includes course material, refreshments, course bag
and a 12-month subscription to SA Art Times.
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 21 June
2013.
Student and lecturer discount of 30%: R1 050 (including VAT).
KZNSA and Visual Arts Network of South Africa member discount of 30%: R1 050
(including VAT).
In association with the National Arts Council, Art Source is making available five full
bursaries.
The seminar can only accommodate 35 participants so booking early is essential.
WHERE: PJ Oliver Art Centre, Blom Road, Stellenbosch
WHEN: 22 to 23 July 2013
COST: R1 500 (including VAT) Includes course material, refreshments, course bag
and a 12-month subscription to SA Art Times.
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 21 June
2013.
Student and lecturer discount of 30%: R1 050 (including VAT).
PJ Oliver Art Centre and Visual Arts Network of South Africa member discount of 30%:
R1 050 (including VAT).
In association with the National Arts Council, Art Source is making available five full
bursaries.
The seminar can only accommodate 35 participants so booking early is essential.
WHERE: The Bag Factory, 10 Mahlatini Street, Fordsburg, Johannesburg
WHEN: 4 to 5 November 2013
COST: R1 500 (including VAT) Includes course material, refreshments, course bag
and a 12-month subscription to SA Art Times.
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 21 June
2013.
Student and lecturer discount of 30%: R1 050 (including VAT).
The Bag Factory and Visual Arts Network of South Africa member discount of 30%: R1
050 (including VAT).
In association with the National Arts Council, Art Source is making available five full
bursaries.
The seminar can only accommodate 35 participants so booking early is essential.
Building a career in visual arts is not an easy prospect. Once the artwork is complete, a whole new set of
factors come into play influencing how, where and how much you can sell your work for. Whether you
can make a name for yourself and build a strong career. These factors may seem out of your control, but
it is not.
The seminar series has assisted audiences around the country to understand how the visual art
industry works, it gives them strategies to navigate their way through it. This 2013 seminar series

3. has been supported by the National Arts Council of South Africa to reach a wider geographical
audience.
The seminar has also been useful for those in the education sector and for visual arts administrators
looking to better understand how the sector operates and what their role in it is.
Visual art is a viable career with many opportunities for artists, however, there are still many
practitioners who lack understanding of how the industry operates. The Professional Practice
Seminar is intended for those who require an understanding of how to effectively manage and direct their
careers, as well as understanding how to build their profile and leverage the value of their art works.
Topics to be covered include:
• Taking decisions on how you engage professionally outside of your studio
• How to establish yourself as a professional artist
• Defining your strategy related to your individual career plan
• How to successfully build an artistic profile
• The value of networks
• Marketing yourself and your work to realise your objectives
• How to increase and leverage the value of your work
• Building a professional ethos in the South African art sector
• The roles and responsibilities of the gallery or agent and the artist
• The value of a well planned public relations and marketing plan
• How to engage with and manage the media
• Exhibition management and curation
• The gallery system
• Sales and pricing of artworks
About the presenters:
Les Cohn
Art Source South Africa was established in 2001 by Les Cohn, a qualified artist, and an experienced arts
administrator and arts project consultant. She is well networked within the South African cultural sector
and specialises in strategic career management for artists.
Teresa Lizamore
Over the past 29 years, Teresa Lizamore has developed a sound career in the industry, as an art
consultant, curator and gallerist. She consults for several major corporate collections and has been
director of Artspace gallery in Johannesburg for the past 10 years. She was the curator of the Sasol Art
Collection for 27 years and currently curates the RMB Corporate Collection.
Taryn Cohn
Since 2002 she has worked in various capacities within the sphere of arts management and cultural
marketing. Her areas of specialty include marketing and communications for art and development
projects, financial management, project management and strategy.
Feedback from past participants:
Peter Hayes – Director of Visual Arts Network South Africa, Western Cape “Most highly regarded
workshop of SPRING School”.

4. “A superb seminar. Informative, ‘to the point’, presented in dynamic, professional style (with tons of
soul!”)
“Your course has inspired me to focus on my artistic goals and provided a wonderful overview of some
of the industry norms and protocols.”
“The visual arts industry is indeed a challenging industry and after your seminar it is so much clearer to
make specific decisions and plan a career route for the future.”
A full seminar programme will be supplied upon confirmation of your booking. Places are limited, so
booking is essential.
For more information on the seminar and for bookings, please contact
Loyiso Old John
011 447 2855
loyiso@artsourcesouthafrica.co.za
For media queries please contact
Mpho Mokoteli
Tel: 011 447 2855
marketing@artsourcesouthafrica.co.za

5. Professional Practice in the Visual Arts Seminar
June- Nov 2013
Seminar Programme
Supported by: Media Sponsors:
In support of:

6. Seminar Programme
All sessions are interactive, questions and observations are welcome.
Day One
09:00 -09h30 Arrival & Registration (Tea and Coffee will be served)
09h30 Participants introduce themselves
10h00 Session one: Les Cohn
Professional Practice in the Art Industry: The World Beyond your Studio
• Taking decisions on how to engage professionally outside of the studio
• How to establish yourself as a professional artist
• Defining a strategy related to your individual career plan
• How to successfully build an artistic profile
• Who is your market?
• Sales and pricing of works
12h00 Lunch
13h00 Session Two: Les Cohn
Audience Engagement and Finding the Resources
• What is an art project?
• What is an exhibition?
• Fundraising and sponsorship
• The value of networks
• Leveraging the value profile and of your work
14h30 Break for Tea
15h00 Session Three: Les Cohn

7. Engaging the Art World
• What is the role of gallery
• What is the role of a museum
• What is an Art Fair
• What is a residency?
• What can residencies do for your career?
17h00 Ends

8. Day Two
09h00 Arrival (Tea and Coffee will be served)
09h15 Session Four: Teresa Lizamore
The White Cube: How does a Gallery Operate
• Why do we operate a gallery
• What a gallery expects from you – the artist
• What you can expect from a gallery
• Why should your gallery take commission?
• How to evaluate your work to select the appropriate gallery
• Booking an exhibition and approaching a gallery
11h00 Break for Tea
11h15 Session Five: Teresa Lizamore
Corporate Collections
• How do they work
• Case studies of Sasol and RMB collections
• What works do corporates purchase?
12h45 Lunch
13h45 Session Six: Taryn Cohn
Can Buzz Build a Career?
• Working with media and how they work
• Positioning your image through considered marketing engagement
• Strategic communications
15h00 Session Seven: Taryn Cohn
Tools of the Trade
• What is a press release
• What is an artist’s statement
• Images for media – what should they show, and the format required
• Press kits
• How to handle interviews
16h30 Break for tea
16h45 General Q & A and Evaluation
17h30 Please join us for a glass of Wine