3. Marcin Maciejowski Karol Radziszewski
Tom Hunter Marek Raczkowski
Cezary Bodzianowski Lech Majewski
Sergey Shabohin Robert Kuśmirowski
Jakub Julian Ziółkowski Kobas Laska
Jerzy Ryszard “Jurry” Bartek Arobal
Zieliński Mateusz Okoński
Jonathan Hodgan
Cecylia Malik
Marta Deskur
Chapman brothers
4. flexibility in the choice of issue numbers, location and
the distribution time span
comprehensive consumer service: from designing,
print and distribution to delivering extra promotional
materials in a public space and social media
marketing
the focus on the Polish art after the transformation of
men and women between 1989 and feminist art movement
19-40 years old
the popularity of envelopes’ collecting
active participants of the city life in
the popular cultural centers the production of environmental friendly products
lifestyle trends’ followers the careful selection of the distribution spots
fashion and design oriented people
favouring ecological living
5. THE
ARTISTIC
GET GET ENVELOPE
LOOK LOOK
DISCOUNT
ARTISTIC DISC
COUPONS
PRINT DESIGN
ISSUE DISTRIBUTION
IN IN
THE ENVELOPE THE CITY
THE POSTER
>>>>>>>>>>>>>>>
WHAT PRODUCTS AND SERVICES DO
POKA POKA OFFER?
6. LEAFLETS’ DISTRIBUTION IN
SEVERAL DOZEN SELECTED SPOTS
CLIENT’S
AND AT THE MOST IMPORTANT
DESIGN AND PRINT EVENTS TO TARGET APPROPRIATE
RECEIPIENTS
ISSUE:
FROM 1000 TO 100.000
MONTHL Y
CLIENT’S DESIGN
POKA POKA’S PRINT
POKA POKA’S
DESIGN AND PRINT
7. >>>>>>>>>>>>>>>
the obverse designed by Polish artists
the pack of interesting goodies
graphic design
the opportunity to distibute materials in the unique space for advertising
the whole Poland
placing a logo on the reverse of the envelope the gadget merging into public space
putting client’s event in the calendar and newsletter
branding in the social media and blogging
photo reports from events
The envelope’s specification
23x23
Print 1+1
Paper 80g
THE GRAPHIC OBVERSE THE ADVERTISING REVERSE
8. >>>>>>>>>>>>>>>
the calendar of the most interesting
events in a given town
graphic design the reproduction of an artist’s work
the opportunity to distibute materials in
the whole Poland the unique space for advertising
placing a logo on the reverse of the envelope
putting client’s event in the calendar and newsletter
branding in the social media and blogging
photo reports from events
The poster’s specification
A2
Print 4+4
Offset paper 150g
Triple folding
THE GRAPHIC OBVERSE THE ADVERTISING REVERSE
9. >>>>>>>>>>>>>>>
GET GET DISCOUNT
COUPONS MEAN:
the discount package of coupons, tickets etc.
must have! For anyone interested in
the cultural side of the city life
simple coupons giving the opportunity to
place logo and information
10. >>>>>>>>>>>>>>>
LOOK LOOK MEANS:
DVD or CD disc
>>>>>>>>>>>> music, video art, animation, short films
LOOK LOOK SERIES tv commercials
ART
video art, performance, advertising space for a client’s logo
new media, experiments (broadcasting and print)
DOC
best documents awarded
at film festivals
OFF
independent productions/
Polish underground cinema
11. >>>>>>>>>>>>>>>>
PURCHASING ADVERTISEMENT IN
LOOK LOOK GUARANTEES:
graphic design and print of a client’s project and its
preparation
the opportunity to distribute materials in the
envelopes POKA POKA in the whole Poland
placing the logo in the POKA POKA calendar
placing the logo on the reverse of envelopes
placing client’s events in the POKA POKA calendar
and newsletter
branding in the social media and blogging
photo reports from the events
broadcasting the commercial or music clip on
YOU TUBE LOOK LOOK and POKA POKA
12. >>>>>>>>>>>>>>>
CURRENTL POKA POKA
Y
IS PUBLISHED IN
14 CITIES:
KRAKOWIE 10 000 copies
WARSZAWIE 10 000 copies
WROCŁAWIU 10 000 copies
3MIEŚCIE 10 000 copies
ŚLĄSKIM 10 000 copies
POZNANIU 10 000 copies
BIAŁ
YMSTOKU 5 000 copies
LUBLINIE 5 000 copies
RZESZOWIE 5 000 copies
IN THE FUTURE: KIELCACH 5 000 copies
CZĘSTOCHOWA 5 000 copies SZCZECINIE 5 000 copies
WARMIŃSKO-MAZURSKIE 5 000 copies ŁODZI 10 000 copies
BYDGOSZCZ TORUŃ 5 000 copies
KARKONOSZACH 5 000 copies
13. >>>>>>>>>>>>>>>
POKA POKA’s DISTRIBUTION:
14 CITIES – 500 PLACES
KRAKÓW, WARSZAWA, WROCŁAW,
TRÓJMIASTO, ŚLĄSKIE, POZNAŃ,
BIAŁYSTOK, LUBLIN, RZESZÓW,
KIELCE, SZCZECIN, ŁÓDŹ,
KARKONOSZE. BYDGOSZCZ-TORUŃ
MUSEUMS AND GALLERIES
CINEMAS AND THEATRES
CULTURAL CENTRES
CLUBS AND PUBS
CAFES AND RESTAURANTS
OTHER INTERESTING SPOTS
14. >>>>>>>>>>>>>>>
POKA POKA ON THE INTERNET
Facebook profile means daily updates, contests and
information about events and places, that we promote
in the envelope and disc!
coherent graphics, applications, landing pages,
exposition of the YOU TUBE channel, news
14 CITIES’ FAN PAGES
ALL IN ALL 16 000 FANS
Fan Page POKA POKA
means 16 000 users
and 80 000 entrances monthly
+ Fan Page GET GET+ Fan Page LOOK LOOK
15. >>>>>>>>>>>>>>>
BLOG POKA SHOWS
Relations from the events
Articles about contemporary art
Interviews
Photo reports and video reports
Backstage information
Possibility of publishing sponsored
article or film
