E-Commerce: Take the money and run?

E-Commerce: Take the money and run? How to build a lasting relationship Netcomm eCommerce Forum 14 May 2008 Andrea Rubei General Manager Europe, Middle East and Africa

Personalization: a thing of the past? ,[object Object],[object Object],[object Object]

One-to-One Principles ,[object Object],Segment 2 Segment 1 Segment 3

Stuck! Direct Mail Direct marketing targeted promotions Why is so much of the web still stuck here? Print: dir, classified, newspaper, magazine Television Billboard Radio Mass marketing Brand awareness Provide clarity Remove complexity Achieve individuality Web Interactive marketing relationship building

Best practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who do you trust? What’s in it for me?

Collecting data, best practice: Amazon

Collecting data: Play.com (and many others)

Using data, best practice: Amazon ,[object Object],[object Object]

Using data: Facebook Beacon ,[object Object],[object Object]

Personalization cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Listen Learn Act

Interlocking cycles Preference Recommendation Entitlement Really, each of the different personalization models has their own cycle, but can share what they learn Learn Act Listen Act Listen Listen Act

“ How to” guide for Online best practices ,[object Object],[object Object],[object Object],[object Object]

How good is my current online offering? ,[object Object],[object Object],[object Object],Transactional capabilities are very good Need to improve decision-support and merchandising Limited self-service support Targeted recommendations will help improve conversion rates

Summary ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complex Commerce: BroadVision’s Focus Need for Flexibility Cost/ Risk Sensitivity Low High Low High Custom Development Packaged Applications Designed for Complex Commerce!

BroadVision Kona ™: Platform & Standards Operating System Database Web Server Application Server Solaris, HP-UX, AIX, Windows Oracle, DB2, SQL Server SunOne, Microsoft IIS WebLogic, WebSphere Linux Hypersonic, MySQL Apache JBoss Commercial Platforms Open Source Platforms

BroadVision Kona ™: Platform & Standards Integration Services Business Logic Service Layer Presentation Layer JDBC, JMS, MQ Series, EAI/ESB, etc Java Classes, Web Services EJBs, DAO HTML, XHTML, AJAX, XML, etc Technology Standards

Kukini Commerce Product Pricing Targeted Recommendations Kukini Commerce Product Ratings My Account RIA Checkout Registration & Login Foundation Applications Discounts & Vouchers Product Catalogue Personalisation User Generate Content Order History Product Returns Kukini Commerce is a fully functional e-commerce Web application, designed to be the foundation for your Web site

Personalisation Services™ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partners Employees Customers

BroadVision Content Services™ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BroadVision Solution Packs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Commerce: Take the money and run?

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