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Turbocharge Your Business with a
High Performance Cloud
Prove and Monitor the Success of Your Cloud Initiative




Vik Chaudhary – VP Product Management
and Corporate Development
Speed = Money


                                               User Satisfaction
                                               Usage
                               “Proven Link”   Repeat Business
                                               Productivity



             Increased Speed                         Increased Revenue



 • Microsoft: 1 second = 3% revenue swing
 • Yahoo: 400ms = 5-9% drop in traffic
 • Amazon: 100ms latency = 1% sales


© 2011 Keynote Systems, Inc.                                             2
Web Performance Trends Over 4 Years
Industry Trends




© 2011 Keynote Systems, Inc.          3
Cloud Apps Behave Badly




                                 Global
    Application                Connection      Cloud
   Construction                  Speeds     Architecture
© 2011 Keynote Systems, Inc.                               4
7 Deadly Sins of a Cloud Architecture
   1                                                                        5       Application Clouds
                      2

                                                                                       Mobile
                                         3    Private Cloud                           Marketing
                                   East Coast 1               East Coast2
Consumers
                                                                                Social Widgets    Ads


                     C
                     D                              4
 Business
  Users
                     N             West Coast 1           West Coast 2



                                                                            6
                                                                                          Public Cloud

Employees




                               7
                                                  NOC

© 2011 Keynote Systems, Inc.                                                                             5
China is Still Very Far Away, Geography Matters


                                          Business 40 Index




                       Further you are from a data center = Latency
© 2011 Keynote Systems, Inc.                                          6
Cloud App Design Impacts Performance:




 Cloud Infrastructure          Organizational Boundaries   Business Transactions




            Rich UIs                   End Users             Device Capabilities


© 2011 Keynote Systems, Inc.                                                   7
24x7 Cloud Monitoring Must Haves




     Monitor cloud             Measurement volume        Rapid test
       segments                 adequately covers   development for real
     externally and                cloud scale      browsers and mobile
       internally                  applications           devices
© 2011 Keynote Systems, Inc.                                          8
7 Deadly Sins of a Cloud Architecture
   1                                                                        5       Application Clouds
                      2

                                                                                       Mobile
                                         3    Private Cloud                           Marketing
                                   East Coast 1               East Coast2
Consumers
                                                                                Social Widgets    Ads


                     C
                     D                              4
 Business
  Users
                     N             West Coast 1           West Coast 2



                                                                            6
                                                                                          Public Cloud

Employees




                               7
                                                  NOC

© 2011 Keynote Systems, Inc.                                                                             9
Watch Your Bottlenecks
                                               Third-Party Content                             Application Clouds

                                                                                                 Mobile
                                                    Private Cloud                               Marketing
                                     East Coast 1                   East Coast 2
Consumers
   Inside versus                                                                       Backend APIs
                                                                                          Social Widgets    Ads
Outside Comparison

                               C
                               D                                         Intra DC
                               N                                       Connections
                                     West Coast 1                   West Coast 2
  Measure from                                                                       Hybrid Clouds
Customer Locations
                                                                                                     Public Cloud



  Measure from                                                                                  Management APIs
Employee Locations
                                                      NOC

      © 2011 Keynote Systems, Inc.                                                                                  10
Will Your Monitoring Scale with Your Cloud?




Virtual
Servers




Users
                   (1-100K)                                   (800K-1M)


     Testing all user combinations requires test coverage of every web server
          = 100’s of permutations of test scripts and 1000’s of datapoints
  © 2011 Keynote Systems, Inc.                                                  11
Three Things to Remember




                  1                    2                     3
                                Measure what
                               matters in terms of    Great application
Measure the critical             user devices,          performance
  path inside and                browsers, and       increases business
outside of the cloud               locations            performance




© 2011 Keynote Systems, Inc.                                         12
Performance Winners are Fiscal Winners
Performance                      Stock Price




© 2011 Keynote Systems, Inc.                   13
Thank You



               Vik Chaudhary
               vik.chaudhary@keynote.com
               650-403-3279
               @vikchaudhary
               http://www.keynote.com




© 2011 Keynote Systems, Inc.               14

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Turbocharge Your Business with a High Performance Cloud

  • 1. Turbocharge Your Business with a High Performance Cloud Prove and Monitor the Success of Your Cloud Initiative Vik Chaudhary – VP Product Management and Corporate Development
  • 2. Speed = Money User Satisfaction Usage “Proven Link” Repeat Business Productivity Increased Speed Increased Revenue • Microsoft: 1 second = 3% revenue swing • Yahoo: 400ms = 5-9% drop in traffic • Amazon: 100ms latency = 1% sales © 2011 Keynote Systems, Inc. 2
  • 3. Web Performance Trends Over 4 Years Industry Trends © 2011 Keynote Systems, Inc. 3
  • 4. Cloud Apps Behave Badly Global Application Connection Cloud Construction Speeds Architecture © 2011 Keynote Systems, Inc. 4
  • 5. 7 Deadly Sins of a Cloud Architecture 1 5 Application Clouds 2 Mobile 3 Private Cloud Marketing East Coast 1 East Coast2 Consumers Social Widgets Ads C D 4 Business Users N West Coast 1 West Coast 2 6 Public Cloud Employees 7 NOC © 2011 Keynote Systems, Inc. 5
  • 6. China is Still Very Far Away, Geography Matters Business 40 Index Further you are from a data center = Latency © 2011 Keynote Systems, Inc. 6
  • 7. Cloud App Design Impacts Performance: Cloud Infrastructure Organizational Boundaries Business Transactions Rich UIs End Users Device Capabilities © 2011 Keynote Systems, Inc. 7
  • 8. 24x7 Cloud Monitoring Must Haves Monitor cloud Measurement volume Rapid test segments adequately covers development for real externally and cloud scale browsers and mobile internally applications devices © 2011 Keynote Systems, Inc. 8
  • 9. 7 Deadly Sins of a Cloud Architecture 1 5 Application Clouds 2 Mobile 3 Private Cloud Marketing East Coast 1 East Coast2 Consumers Social Widgets Ads C D 4 Business Users N West Coast 1 West Coast 2 6 Public Cloud Employees 7 NOC © 2011 Keynote Systems, Inc. 9
  • 10. Watch Your Bottlenecks Third-Party Content Application Clouds Mobile Private Cloud Marketing East Coast 1 East Coast 2 Consumers Inside versus Backend APIs Social Widgets Ads Outside Comparison C D Intra DC N Connections West Coast 1 West Coast 2 Measure from Hybrid Clouds Customer Locations Public Cloud Measure from Management APIs Employee Locations NOC © 2011 Keynote Systems, Inc. 10
  • 11. Will Your Monitoring Scale with Your Cloud? Virtual Servers Users (1-100K) (800K-1M) Testing all user combinations requires test coverage of every web server = 100’s of permutations of test scripts and 1000’s of datapoints © 2011 Keynote Systems, Inc. 11
  • 12. Three Things to Remember 1 2 3 Measure what matters in terms of Great application Measure the critical user devices, performance path inside and browsers, and increases business outside of the cloud locations performance © 2011 Keynote Systems, Inc. 12
  • 13. Performance Winners are Fiscal Winners Performance Stock Price © 2011 Keynote Systems, Inc. 13
  • 14. Thank You Vik Chaudhary vik.chaudhary@keynote.com 650-403-3279 @vikchaudhary http://www.keynote.com © 2011 Keynote Systems, Inc. 14