Collective intelligence can be represented in many ways such as collective contribution through websites like Wikipedia and Amazon reviews where many contributors provide information. It can also be seen through data collection where companies gather user activity data or through collective organization where contributors are used to the company's advantage such as through surveillance. Some examples are Wikipedia, Google, and Blue Servo.

2. • Collective intelligence can not be defined in
one simple explanation.
• Collective intelligence can be represented in
many different ways:
• Collective contribution (such as Wikipedia,
Amazon reviews, Film websites)

3. Further Examples
• Collective contribution (such as Wikipedia,
Amazon reviews, Film websites)

4. • Another representation of collective
intelligence is data collection.
• When companies collect the activity of all its
users.
• For example Google.

6. • One type of collective intelligence is collective
organisation.
• This is when a company will ultimately use the
contributors to their advantage.
• One example is Blue Servo – use of
surveillance.

8. Facebook

9. • One popular example of collective
contribution is ‘Wikipedia.’
• Thousands of contributors from across the
world.
• No control over the content.
But can Wikipedia be trusted?

10. • Although Wikipedia provides various
information the argument is can this
information be trusted?
• Readers may lack trust in information
• Contributors work for free

11. • Jaron argues against the way
contributors are regarded in
Wikipedia.
• He argues that if many users
contribute to one article the
narrative structure will be will
affected.

12. • Google is an example of data collection
• Ebay
• Interact with user data

13. Yahoo

14. Conclusion
• To summarize collective intelligence has many
different interpretations.
• Data collection
• Collective Contribution
• Collective Organisation

15. Conclusion
• To summarize collective intelligence has many
different interpretations.
• Data collection
• Collective Contribution
• Collective Organisation