RETAIL MANAGEMENT

1. By Deepthi T Lalu & Anjima J S

2.  Aditya Birla Retail Limited is the retail arm
of Aditya Birla Group, $40 billion corporation.
 The Company ventured into food and grocery retail
sector in 2007 with the acquisition of a south based
supermarket chain.
 Expanded its presence across the country under the
brand "more." with 2 formats -Supermarket &
Hypermarket.

3. VISION
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"To consistently provide the Indian consumer
complete and differentiated shopping experiences
and be amongst India's Top retailers, while
delivering superior returns to all stakeholders".
Values
Integrity
Commitment
Passion
Seamlessness
Speed

4. QUALITY POLICY
“PASSIONATE ABOUT QUALITY & COMMITTED
TO CUSTOMERS “

5. Supermarket
 Conveniently located in neighborhoods
 Supermarkets cater to the daily, weekly and
monthly shopping needs of consumers.
 The product offerings include a wide range of
fresh fruits & vegetables, groceries, personal
care, home care, general merchandise and a
basic range of apparels.
 Currently, there are over 490 “more”
Supermarkets across the country.

6. Hypermarket
 MEGASTORE -is a one-stop shopping
destination for the entire family.
 A strong emphasis on general
merchandise, apparels & CDIT.
 Currently fifteen hypermarkets operate under the
brand
 Exclusive fashion brands will be available across
all “more”MEGASTORE outlets.

7. PRODUCTS
A wide product range ensuring you get great
quality at best prices

8. PRODUCTS
 FOOD: Cookies, Cornflakes, Choco
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marvel, Oats, Pickles, Fruit drinks, Jams, Instant
soups, Honey, Papads, Pasta, Ketchups, Oriental
sauces Namkeens, Noodles, Cheese balls, Crisp corn
– Chatpate, Vermicelli, instant mixes, Soan papdi.
BEVERAGES: Premium tea, Green tea, CTC tea, Fruit
juices, Concentrated drinks.
STAPLES: Rice, Pulses, Sugar, Salt, Atta, Refined
oil, Wheat, Bread, Spices.
PERSONAL CARE: Soap, Facial tissue, Liquid hand
wash, Shaving razor, Baby diapers, Ear buds, Cotton
balls.
HOME CARE: Toilet cleaners, Phenyl, Surface
cleaners, Scouring pads, Detergents, Detergent
bars, Dish wash bars, Tissues, Steel scrubber, Room
freshener, Insect repellants, Naphthalene balls, Dish
wash liquid, Glass cleaners, Dish wash bar.

9. PRODUCTS
 Apparels - Men/ Women
 Audio & Video (A & V)
 Live Bakery
 Beverages
 Books and Audio & Video Products
 Computer & Accessories
 Crockery
 Cookware
 Do it yourself & Auto Accessories
 Electronics
 FMCG Products

10. PRODUCTS
 Processed Food
 Prepared Food
 Ready to Cook/Prepared Food
 Small White Appliances
 Sporting Goods
 Packaged & loose Staples
 Stationery
 Toys

11. PRODUCTS
 General Merchandise
 Home Care Products
 Home Decor Products
 Home Needs & Home Upkeep
 Imported food, general merchandise, footwear
& accessories
 Infant & Children's Apparels
 Information Technology Products
 Large White Appliances

12. SERVICES
 Consumer Finance on electronics products such
as: Audio & Video and Large White Appliance are
available at ”more” MEGASTORE
 Hassle free Return & Exchange policy
 Gift cards are always the perfect gift which can be
used at the “more” MEGASTORE by the
recipient to purchase any gift of his/her choice
any time.

13. CLUB MORE
 Through this, customer can
enjoy a range of
exclusive promotions & offers, get details on the
latest Clubmore.
 Clubmore program reinforces the commitment of
consistently adding value to your shopping
experience.

14. Smart Shopping at “MORE”
 Indulge in guilt-free Smart Shopping with Aditya
Birla Retail’s own brands.
 No Advertisement and No celebrity endorsements
 maximum savings are passed on to our Smart
Shoppers !

15. AWARDS
 Most admired Retailer of the Year for Effective Supply
Chain & Logistics – Images Retail (2013)
 Master Brand Award 2012 – World Brand
Congress
We are Proud to announce that Aditya Birla Retail
Ltd was presented with the "Master Brand Award
2012" By the World Brand Congress on...
 Retail Best Employer of the Year & CEO of the
Year – Asia Retail Congress 2012
Aditya Birla Retail Limited was presented the
prestigious "Retail Best Employer of the Year" award
by the global jury of the Asia Retail Congress 2012.

16. THANK YOU
