18. # Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and
nearby mandals in ranga reddy district.
# Recruiting People ² Underprivileged Community # Biometric Cards ² Farmers ²
Loans upto Rs. 15000 # Training the farmer # Information centre:
Increase productivity Market rates of different Corps Technical Help Quality of
seeds and fertilizers
20. Strength:
# Private label sale ² own products (Reliance Select) # Contract Farming #
Network ² 1600 channels in villages
21. Weakness:
# Poor inventory control
# Staff ² Lack of knowledge about products # Parking
Opportunities:
# Farm to fork, No middlemen, Farmers ² Customer
# Hundreds of farmers ² 1 million farmers ² next
five years
24. Place:
# Located in small commercial complexes close to 3-4
residential areas
# Observation: Close to cross roads # Almost in all Major areas: Vidya nagar,
Habsiguda,
Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.
25. Product Range:
# Vegetables and fruits # House hold items # Food and beverages ² All premiere
# # # #
brand + Private label Groceries ² only private label Dairy products Non veg
food items Ready to eat items
26. Promotion:
# Main idea ² make bulk purchase # Discount scheme days ² Saturday and Sunday
# Reliance fresh membership card ² Reliance One
27. Pricing:
# Low prized private labels # Discount on bulk buying
Private Labels:
# Maximum Space: Own Products # Less Space: Nestle Maggi, MTR Masala, Pepsi,
Lay·s Chips. # Reasons: High Margin
