These slides are for the live 1-on-1 class I offer teaching the basics of SEO. It lasts 60 minutes and the learner should come away with a fundamental understanding of what SEO is, how it works, and how to follow best practices when creating or updating their website.

1. Introduction to SEO
with Andrew Wong

2. What is SEO?
 Allows people to find your website, rather than you finding them.

3. The Goal of SEO
 Show up as the first search result on Google for your targeted keyword.

4. Example: Google “what is seo”
 Our keyword is “what is seo”
 The results are what Google thinks are the most relevant pages for that keyword

5. The Importance of SEO
 93% of online experiences begin with a search engine.
 Google owns 65-70% of the search engine market share.
 70% of the links search users click on are organic.
 70-80% of users ignore the paid ads, focusing on the organic results.
 75% of users never scroll past the first page of search results.
 Search is the #1 driver of traffic to content sites, beating social media by more
than 300%
 SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or
print advertising) have a 1.7% close rate.

6. How does Google Evaluate Your Page?
 Spiders crawl every page on the internet, and evaluate them based on an algorithm

7. Experiment: See what Google sees
 http://www.seo-browser.com/

8. Questions?
Up Next: Implementing SEO

9. On-Page SEO
 Optimize the elements on your webpage so Google can read them and rank them highly

11. Review: On-Page SEO
 Domain
 Page address
 Title
 h1, h2, h3 tags
 Strong tags
 Anchor text
 Image name
 Image alt tag
 Video name
 Downloadable file name
 Overall content

12. Questions?
Up Next: Authority

13. Authority
 Google also ranks your web page based on the other websites link to your page.

14. Example: Keyword Difficulty

15. Review: Authority
Domain Authority
Page Authority
 How long the domain has existed
 Quality and Quantity of Links
 Quality and Quantity of links
 On-page SEO
 Quality and Quantity of indexed pages
 Visitor engagement
 Frequency of updates

16. Questions?
Up Next: SEO Best Practices

17. Meta Description
 The description on Google that shows up beneath the link to your website.
 It is limited to 160 characters, and does not affect your search ranking.

18. SEO Penalties
 Google will penalize your website if it is untrustworthy – resulting in lower rankings or a
permanent ban.

19. SEO Do’s and Don’ts
Good
Bad
 Unique content
 Duplicate content
 High quality links
 Link Farms
 Build pages for people
 Building pages for search engines
 Natural keyword density
 Keyword stuffing
 Natural anchor text match
 Cloaking
 Multi-media content, social, navigation
 Anything shady!
 Frequent updates and new content

20. “Create a website that people will love.”

21. Things to Do
 Think about keywords and relevant keywords
 Guest blogs
 Write an article – eZine, Squidoo, HubPages
 On page SEO
 Navigation – site map

22. References
 http://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/
 https://moz.com/researchtools
 http://moz.com/beginners-guide-to-seo

23. Questions?
Thanks, and good luck!