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“ To Identify And To Quantify Various Sport Fans On The Basis Of Their Emotion Level Across Different Sports” By:  Sourabh Arya 06bm8114 2 nd  Year MBA VGSOM, IIT Kharagpur
Objective: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Fans: ,[object Object],[object Object],[object Object],[object Object]
Characteristics of a Fan :   ,[object Object],[object Object],[object Object]
Characteristics of a Fan : ,[object Object],[object Object]
Procedure: ,[object Object],[object Object],[object Object]
Procedure: ,[object Object],[object Object],[object Object],[object Object]
Procedure: ,[object Object]
Emotional Quotient: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys And Findings
Kingfisher Open Mumbai: ,[object Object],                                                                                                                                                                             
Why Kingfisher Open: ,[object Object],[object Object],[object Object],[object Object]
How Survey Was Conducted ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Fans Update Themselves When It Comes About Tennis #  Respondents under the age of 25 use every possible means to update themselves for tennis.Respondents above 35 years of age has least interest in sports news and magazines and Similar patters are found in age group 50 and above.
My Favorite Tennis Star Among Various Age Group # Respondents have different opinion about it .
Fans Must Watch Tournament of the Year   # Wimbledon rules in each age group.
How Much They Are Willing to Alter Their Schedule for a Big Game # Approximately 50% respondents in each category are ready to alter their schedule for a big game.  
How Fans Feel When Their Favorite Tennis Star Is Injured # Majority of respondents felt frustrated, when their fav. Tennis player is injured. Next is the category of people those who are least bothered about it and third and fourth slot goes for the respondent those who believe that its part of the game and Sometimes believe in praying for him.
What They Like in Their Favorite Tennis Star # As its clearly visible that respondents under the age group of 25 gives equal importance to looks, attitude and game. While as you go up in terms of age, there is a clear division between attitude and game oriented fans. Look still matters but are not the only criteria for a favorite star.
Fans Themselves Involved in Tennis # Majority of respondents in each age group are audiences, immediate next are players category and finally amateur.As you go up in age ladder (>36), category of amateurs has increased steadily could be because of health reasons.
Do Fans Buy Apparel Sponsored by Their Tennis Favorite # Majority of fans have said no to their preference on apparels in each category but respondents under the age of 25 still like to sport tennis gears.
What Factor Brings Them to Kingfisher Open # Level of tennis played at kingfisher open has clearly sidelined all the other factors like the, star attraction, friends etc. when it comes about people filling the tennis court. .
NEHRU CUP Delhi The Nehru Cup (International Football Tournament) is a tournament organized by the All India Football Federation. It was launched in 1982, but was not held between 1998 and 2007. After the trophy was won by the Iraq in 1997, it was reinstated only in 2007. The 2007 Nehru Cup tournament took place from August 17-29, 2007 with Syria, Kyrgyzstan, India, Cambodia and Bangladesh The total prize money of the tournament is $100,000. The champion team takes away a prize of $40,000, the runners-up receive $20,000 while the third place team will get $10,000. The winning team of every match will get $2,500.
Why Nehru Cup: ,[object Object],[object Object],[object Object],[object Object]
How Survey Was Conducted: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Long You Have Been Following Football # Majority of respondents in each age group have feen folowing football since childhood
Name Your Favorite Footballer # Bhaichung bhutia is a clear fav among all the age groups.  
Name Your Favorite Indian Club # East Bengal has maximum supporters in each age group.
How Fans of Different Sexes Update Them Selves About Football # Football is definitely a male dominated sport, females showing least interest when it comes about updating them in football.  
Do You Also Play Football and up to Which Level # Approximately 50% of respondents in each category actively pursue football as hobby. A detailed description about their level of game is given in next slide.
# Among the age group of 15-30, a few of them a have played football at professional level, as highlighted as players in bar chart.
What Brings You to Nehru Cup # There is a clear distinction in motive to watch Nehru cup among males and females, while the most common reason between both the sexes is friends.
Vodafone Delhi Half Marathon Delhiites now have a chance to share$160,000 prize booty. The Vodafone Delhi Half Marathon 2007 billed the world's richest and most prestigious half marathon will see over 35,000 participants from all over the world on October 15, 2007 in the national Capital.The huge prize money will surely attract the leading long distance runners from all over the world, including at least 40 runners from among the world's top 100, but Indian participants can take heart. There is a separate prize fund for Indian athletes and the varied levels of competition will provide a platform to runners of all ages to participate. Also, Delhitites will get a chance to run along with the likes of Haile Gebrselassie of Ethiopia, arguably the greatest long distance runner ever.
How Survey Was Conducted: ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Many Times You Have Earlier Participated in Marathons # Majority of respondents in each age group is participating for the first time, however a small fraction of respondents in each category are going for it the second or third time.A section of respondents particularly in age group 0f 16-25 and 36 and above are participating for the third time.A detailed differentiation in terms of participation among the sexes is shown in the next chart.
# Females in comparison to males showed approximately an equal level of enthusiasm.
Why Are You Participating in Vodafone Delhi Half Marathon # Male respondents across each age group have all the three reasons for participating in the marathon.Females across the age group of 16- 40 have cited reasons like spirit of Delhi and good health for participation.
How Often Do You Visit a Sports Shop # Majority of respondents between age group of 10-50 visits a sport outlet at least once a month.
How delhites Have Prepared for the Marathon # Delhites has used every possible means to gear up itself for the up coming marathon. However, a large section across age group 10- 35 yrs still believes in performing only on the race day.
Name Any 3 Sponsors of the Marathon #  Finally something interesting for sponsors as majority of respondents was successful in recalling the name of any three sponsors.
Should We Go for Marathons More Than Once a Year # Delhi definitely want events like marathon to happen at least twice a year. It might be increasing  health awareness.
How Does Delhi Feel About Vodafone Sponsorship for Marathon #Respondents across each age group has certainly appreciated the effort of vodafone, but a small fraction also feel that it’s pure business strategy.
Conclusions:  ,[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object]
Thank You
References
  Internet - company reports, industry reports, company websites, were one of the main sources of information for the assignment. Apart from this Information on time taken was primarily collected through personnel observations, discussions with employees who are actually carrying out the job. Following were the sources of information: www.google.com www.wikipedia.org www.espnstar.com www.groupm.com www.scribd.com   www.vdhm.indiatimes.com www.aiff.com   Books: Men in white by Mukul Keswani    Twenty-Two yards of freedom by Boria Mazumdar Maiden View by Mihir Bose    EQ at work by Dalip Singh   Annexure A: Passion for Football   Annexure B: Passion for Tennis   Annexure C: Passion for Marathon
    Passion For Football   Name ……  Age………….. Sex ………  Profession ………… Mobile model-  Contact details-      1.) How long you have been watching/reading football? 2.) Who is your favorite domestic player till date?      3) Which is your favorite domestic team?      4) Do you also play football and to which level?    5) What brings you to Nehru cup?      6) Suggestions to improve the status of football in India?     7) When we talk about football, which Indian success story comes immediately in your mind?              
Passion For Tennis    Name ……  Age…………..    Sex ………  Profession …………    Mobile model-  Contact details-      1.) How long you have been watching/reading tennis?    2.) Do you also play tennis and to which level?     3.) How do you watch a big final and what changes in your schedule are you ready to make in  case of a big final?    4.) Which is the most awaited tennis tournament of the year?    5.) Who is your favorite tennis star?    6.) What do you admire most about your tennis idol?     7.) Do you also go for the apparel sported by your tennis idol? 8.) How do you feel when your favorite tennis star is injured? 9.) What brings you to kingfisher open is it the star attraction, tennis tips, friends or the game  itself?    10.) When we talk about Indian tennis are you satisfied by the performance of Indian stars at  global level and if not how do you suggest improving it?            
Passion For Marathon    Name ……  Age…………..   Sex ………  Profession …………   Mobile model-  Contact details-   Yearly Income-  Married-     1) How do you come to know about Vodafone Delhi Half Run Marathon?     2) Is this is your first time, why do you want to be part of Delhi Half Run Marathon?     3) Is running a regular activity for you or it’s for the spirit of Delhi?     4) How often do you visit a sports store for racing gear?     5) What kind of preparations you had done for Delhi Half Run Marathon?     6) Name any 3 sponsors of Delhi Half Run Marathon?     7) What is your opinion about organizing more marathons in Delhi?     8) What is your opinion about Vodafone continuous initiative of sponsoring Delhi Half Run marathon?     9) A word of advise for the organizers?            

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Emotional Quotient In Sports Marketing By Sourabh Arya

  • 1. “ To Identify And To Quantify Various Sport Fans On The Basis Of Their Emotion Level Across Different Sports” By: Sourabh Arya 06bm8114 2 nd Year MBA VGSOM, IIT Kharagpur
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14. How Fans Update Themselves When It Comes About Tennis # Respondents under the age of 25 use every possible means to update themselves for tennis.Respondents above 35 years of age has least interest in sports news and magazines and Similar patters are found in age group 50 and above.
  • 15. My Favorite Tennis Star Among Various Age Group # Respondents have different opinion about it .
  • 16. Fans Must Watch Tournament of the Year   # Wimbledon rules in each age group.
  • 17. How Much They Are Willing to Alter Their Schedule for a Big Game # Approximately 50% respondents in each category are ready to alter their schedule for a big game.  
  • 18. How Fans Feel When Their Favorite Tennis Star Is Injured # Majority of respondents felt frustrated, when their fav. Tennis player is injured. Next is the category of people those who are least bothered about it and third and fourth slot goes for the respondent those who believe that its part of the game and Sometimes believe in praying for him.
  • 19. What They Like in Their Favorite Tennis Star # As its clearly visible that respondents under the age group of 25 gives equal importance to looks, attitude and game. While as you go up in terms of age, there is a clear division between attitude and game oriented fans. Look still matters but are not the only criteria for a favorite star.
  • 20. Fans Themselves Involved in Tennis # Majority of respondents in each age group are audiences, immediate next are players category and finally amateur.As you go up in age ladder (>36), category of amateurs has increased steadily could be because of health reasons.
  • 21. Do Fans Buy Apparel Sponsored by Their Tennis Favorite # Majority of fans have said no to their preference on apparels in each category but respondents under the age of 25 still like to sport tennis gears.
  • 22. What Factor Brings Them to Kingfisher Open # Level of tennis played at kingfisher open has clearly sidelined all the other factors like the, star attraction, friends etc. when it comes about people filling the tennis court. .
  • 23. NEHRU CUP Delhi The Nehru Cup (International Football Tournament) is a tournament organized by the All India Football Federation. It was launched in 1982, but was not held between 1998 and 2007. After the trophy was won by the Iraq in 1997, it was reinstated only in 2007. The 2007 Nehru Cup tournament took place from August 17-29, 2007 with Syria, Kyrgyzstan, India, Cambodia and Bangladesh The total prize money of the tournament is $100,000. The champion team takes away a prize of $40,000, the runners-up receive $20,000 while the third place team will get $10,000. The winning team of every match will get $2,500.
  • 24.
  • 25.
  • 26. How Long You Have Been Following Football # Majority of respondents in each age group have feen folowing football since childhood
  • 27. Name Your Favorite Footballer # Bhaichung bhutia is a clear fav among all the age groups.  
  • 28. Name Your Favorite Indian Club # East Bengal has maximum supporters in each age group.
  • 29. How Fans of Different Sexes Update Them Selves About Football # Football is definitely a male dominated sport, females showing least interest when it comes about updating them in football.  
  • 30. Do You Also Play Football and up to Which Level # Approximately 50% of respondents in each category actively pursue football as hobby. A detailed description about their level of game is given in next slide.
  • 31. # Among the age group of 15-30, a few of them a have played football at professional level, as highlighted as players in bar chart.
  • 32. What Brings You to Nehru Cup # There is a clear distinction in motive to watch Nehru cup among males and females, while the most common reason between both the sexes is friends.
  • 33. Vodafone Delhi Half Marathon Delhiites now have a chance to share$160,000 prize booty. The Vodafone Delhi Half Marathon 2007 billed the world's richest and most prestigious half marathon will see over 35,000 participants from all over the world on October 15, 2007 in the national Capital.The huge prize money will surely attract the leading long distance runners from all over the world, including at least 40 runners from among the world's top 100, but Indian participants can take heart. There is a separate prize fund for Indian athletes and the varied levels of competition will provide a platform to runners of all ages to participate. Also, Delhitites will get a chance to run along with the likes of Haile Gebrselassie of Ethiopia, arguably the greatest long distance runner ever.
  • 34.
  • 35. How Many Times You Have Earlier Participated in Marathons # Majority of respondents in each age group is participating for the first time, however a small fraction of respondents in each category are going for it the second or third time.A section of respondents particularly in age group 0f 16-25 and 36 and above are participating for the third time.A detailed differentiation in terms of participation among the sexes is shown in the next chart.
  • 36. # Females in comparison to males showed approximately an equal level of enthusiasm.
  • 37. Why Are You Participating in Vodafone Delhi Half Marathon # Male respondents across each age group have all the three reasons for participating in the marathon.Females across the age group of 16- 40 have cited reasons like spirit of Delhi and good health for participation.
  • 38. How Often Do You Visit a Sports Shop # Majority of respondents between age group of 10-50 visits a sport outlet at least once a month.
  • 39. How delhites Have Prepared for the Marathon # Delhites has used every possible means to gear up itself for the up coming marathon. However, a large section across age group 10- 35 yrs still believes in performing only on the race day.
  • 40. Name Any 3 Sponsors of the Marathon # Finally something interesting for sponsors as majority of respondents was successful in recalling the name of any three sponsors.
  • 41. Should We Go for Marathons More Than Once a Year # Delhi definitely want events like marathon to happen at least twice a year. It might be increasing health awareness.
  • 42. How Does Delhi Feel About Vodafone Sponsorship for Marathon #Respondents across each age group has certainly appreciated the effort of vodafone, but a small fraction also feel that it’s pure business strategy.
  • 43.
  • 44.
  • 45.
  • 48.   Internet - company reports, industry reports, company websites, were one of the main sources of information for the assignment. Apart from this Information on time taken was primarily collected through personnel observations, discussions with employees who are actually carrying out the job. Following were the sources of information: www.google.com www.wikipedia.org www.espnstar.com www.groupm.com www.scribd.com   www.vdhm.indiatimes.com www.aiff.com   Books: Men in white by Mukul Keswani   Twenty-Two yards of freedom by Boria Mazumdar Maiden View by Mihir Bose   EQ at work by Dalip Singh   Annexure A: Passion for Football   Annexure B: Passion for Tennis   Annexure C: Passion for Marathon
  • 49.     Passion For Football   Name …… Age………….. Sex ……… Profession ………… Mobile model- Contact details-     1.) How long you have been watching/reading football? 2.) Who is your favorite domestic player till date?     3) Which is your favorite domestic team?     4) Do you also play football and to which level?   5) What brings you to Nehru cup?     6) Suggestions to improve the status of football in India?     7) When we talk about football, which Indian success story comes immediately in your mind?              
  • 50. Passion For Tennis    Name …… Age…………..   Sex ……… Profession …………   Mobile model- Contact details-      1.) How long you have been watching/reading tennis?    2.) Do you also play tennis and to which level?   3.) How do you watch a big final and what changes in your schedule are you ready to make in case of a big final?    4.) Which is the most awaited tennis tournament of the year?    5.) Who is your favorite tennis star?    6.) What do you admire most about your tennis idol?    7.) Do you also go for the apparel sported by your tennis idol? 8.) How do you feel when your favorite tennis star is injured? 9.) What brings you to kingfisher open is it the star attraction, tennis tips, friends or the game itself?    10.) When we talk about Indian tennis are you satisfied by the performance of Indian stars at global level and if not how do you suggest improving it?            
  • 51. Passion For Marathon    Name …… Age…………..   Sex ……… Profession …………   Mobile model- Contact details-   Yearly Income- Married-     1) How do you come to know about Vodafone Delhi Half Run Marathon?     2) Is this is your first time, why do you want to be part of Delhi Half Run Marathon?     3) Is running a regular activity for you or it’s for the spirit of Delhi?     4) How often do you visit a sports store for racing gear?     5) What kind of preparations you had done for Delhi Half Run Marathon?     6) Name any 3 sponsors of Delhi Half Run Marathon?     7) What is your opinion about organizing more marathons in Delhi?     8) What is your opinion about Vodafone continuous initiative of sponsoring Delhi Half Run marathon?     9) A word of advise for the organizers?