Social media presentation
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A very good presentation related to the power of social media and how to use it in an efficient manner for the projection of a brand or a business.
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Social media presentation
- 1. Unleash the Power of Social Media
- 3. • Better utilization • Business utilization • Add value to alumni • Image building • Recruitment of students and employees • Best practices of SM • Promotion of education in rural areas • Tools to add value and craft strategy • Sales enhancement and lead generation • Cost effective marketing or shoe-string budget • Linking with donors and philanthropists • Recruiting volunteers
- 5. Big Question!! Are you Googleable?
- 6. Social Media will make you googleable in a few hours!
- 8. Internet based tools and applications to:- 1. share information 2. create relationships
- 10. Why Social Media? Old paradigm of information sharing has changed. In old days, companies were in controlling position which info to share and which not. Now it is in the hands of users.
- 11. Old Way New Way Company reports UGC* Press release Blogs Website Social Media *User generated contents
- 12. The Tsunami of Social Media
- 13. Fact Sheet of Tsunami Social Media usage is # 1 activity on the web and has left behind porn
- 14. Top 10 global sites 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Live.com (search engine of Microsoft) 6. Wikipedia 7. Blogger.com 8. Baidu.com (search engine for music) 9. msn.com 10. Qq.com (facebook version of Chinese)
- 15. Top 10 sites (Pakistan) 1. Google 2. Facebook 3. Yahoo 4. Youtube 5. Live.com (search engine of Microsoft) 6. Blogger.com 7. Wikipedia 8. msn.com 9. Twitter 10.Wordpress 20. LinkedIn
- 16. Fact Sheet of Tsunami • 1 out of 8 couples marry in USA via social media. • Radio took 38 years to reach 50 million users. • TV took 13 years • Internet took 4 years • Facebook took 9 months to reach 100 million
- 17. Fact Sheet of Tsunami 1. China 1.33 billion 2. India 1.15 billion 3. facebook 800 million* 4. USA 307.21 million 5. YouTube 300.00 million 6. Indonesia 240.27 million 7. Brazil 190.01 million 8. Pakistan 174.75 million *6 million daily growth
- 18. Fact Sheet of Tsunami • 80% companies are using LinkedIn as their primary tool to find new employees • 80% Twitter usage is on mobile device. • In 2005, three employees of Paypal created YouTube. In 2006, Google bought it for $1.65 billion • Follow ashrafchaudhry
- 19. Fact Sheet of Tsunami • 100,000, 000 videos are watched daily on YouTube. • 300,000,000 blogs are working • 54% bloggers post content & tweet daily • 34% of bloggers post opinion about brands/products
- 20. What do you want?
- 21. Worst hit by Tsunami
- 22. Sons of Maxwell vs United Airlines • 7,672,731 views (by 10th Feb 2010) • 11,403,152 views (14th Jan 2012) • 4 days after release of song, United’s share price dropped by 10%, costing shareholders $180 million
- 24. Alive because of Social Media 211,432 fans
- 25. What are people talking about your brand? PTCL @Facebook
- 26. The Craft of Selling “YOURSELF”
- 27. How to Use Social Media?
- 28. 1. Becoming part of Social Media 2. Building online community 3. Engaging online community 4. Motivating online community to take action
- 29. 1. Becoming part of Social Media • Facebook • Linkedin • Twitter • YouTube • Google + • Blogging
- 30. Comparative Traits LinkedIn Corporate office Facebook Office canteen Twitter Chowk/Bazaar Blog Forum
- 31. Facebook • More than 50% of our active users log on to Facebook in any given day • Average user has 130 friends • Average user is connected to 80 community pages, groups and events • On average, more than 250 million photos are uploaded per day • More than 75% of users are outside of the United States • More than 350 million active users currently access Facebook through their mobile devices
- 32. Facebook Pakistan • Fastest growing social media channel in Pakistan • 5,888,580 in January 2012 • 1,546,000 in Feb 2010 • Almost 400% in two years • Urban-centered • SEC, Middle & Upper Middle Class • 70% males, 30% females • Daily growth around 6000 • Facebook users are opinion leaders/thought leaders in their families/groups
- 33. Age Profiles • Below 18 • Between 18—28 • Between 28—40 • Above 40
- 34. Facebook Applications for Business • Pages • Groups • Events
- 35. Pages • Multiple administrators • By default, they are included in public search results • Pages are listed in categories like music, brand etc • Pages have fans and require no prior approval • Updates are in the newsfeed of fans • Every admin can appoint/delete any other person as admin
- 36. How to set up page? http://www.facebook.com/pages/create.php
- 37. How to admin? • Complete profile of the product/brand • Intervene for profanity • More than 5 updates in 24 hours is spamming • Put reasonable interval in the updates • Never delete the criticism • Engage fans in discussions and activities • Use fan page for informing and educating people • Use pages to have opinion of people on any issue through polls
- 38. How to update pages even when you are busy or sleeping?
- 40. How you can enable someone update your page without giving him/her admin rights?
- 41. How to promote pages? • Direct invitation • Indirect invitation • Tagging • Prizes/activities • Advertising on facebook
- 42. How to advertise on facebook?
- 43. Budget/bid Selecting target market Precise selection of target market Monitoring
- 44. How to create event?
- 45. How to promote event?
- 46. Linkedin • 80,230,934 members • Corporate class • 28% females, 68% males • Opinion leaders/thought leaders
- 47. LinkedIn for Individuals • Best place for job-hunting • Best place for intellectually stimulated discussions • Best place for networking with corporate class • Recommendations and endorsements • Corporate class
- 48. LinkedIn for Companies • Best place for recruiting people • Corporate branding • Campaigns • Sales leads • You help customers reaching you • Drive traffic to your website • Polls
- 49. Building LinkedIn Accounts • Invite people but don’t annoy • Search Outlook/Email Accounts to invite • Participate in group discussions • Be an open networker
- 50. LinkedIn Applications • Polls • Slideshare • Recommendations • Who viewed my profile • Reading list • Industry updates • Events • Blog integration • Twitter integration
- 51. Twitter • Micro-blogging • 500,000 twitter users in Pakistan • You tweet/update with 140 characters • You follow/follow back • How to mass unfollow those who don’t follow you? Manageflitter.com • Hashtag (#)
- 52. Why Twitter? • Update people while you are on the go • Real time search • Drive traffic to your website • Market product with #hashtag
- 53. How to Build Followers? • Search your email accounts to invite your friends on twitter. • Complete your profile • Follow people • Follow back people • Put the Twitter link at facebook, LinkedIn and website/blogs
- 54. Social Media Integration • Twitter & Linkedin • Twitter & facebook • Twitter & blog • Blog & facebook • How to tweet at multiple social media from one place? • How to shorten URL? • How to track the hits?
- 55. Blogging
- 56. Benefits of Blog 1. It increases your google search 2. It’s easy to maintain & update 3. It’s interactive……people give feedback 4. Low cost 5. Makes you expert 6. Can be integrated with Social Media channels
- 58. • Free sites • Self-hosted domains
- 59. Publish your first blog
- 60. How to drive traffic to blog? • Referrals • Organic searches
- 61. 2. Building online community • Be clear about your target market • Establish goals Brand awareness Corporate communication Promotion Sales
- 62. Building Online Community • Start from your own circle • Create buzz • Create referral tools • Create snowball effect • Attracting people offline
- 63. How to reach 100,000 people in seconds @ zero cost?
- 64. 3. Engaging Online Community
- 65. How to engage? Online chatting Free advice SMS engagement Discussion board Use of Videos Bringing online to offline
- 66. 4. Making online community to ACT What actions you desire from online community?
- 67. Developing Social Media Policy “A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world”.
- 68. Brainstorming Guidelines for Social Media Policy
- 69. Obama Obama won Presidential election by:- 200 electoral votes 8.5 million popular votes
- 70. Obama’s Social Media Emails 13 million people on email list Social network 20 million friends on 13 social networks. 7.6 million on FB alone Website 8.5 million monthly visitors
- 71. Obama Youtube 2000 official videos Watched by more than 80 million times 135,000 subscribers 442,000 user-generated videos Mobile 3 million people signed for SMS programs 5 to 20 messages per month
- 72. Where to start?