This document discusses free technology tools presented by Jennifer Reissaus of the Advertising Specialties Alliance. It provides an overview and descriptions of various free tools for marketing, organization, collaboration, and alternatives to paid software. Specifically, it outlines tools for slideshows, stock images, surveys, email marketing, bookmarking, web notebooks, to-do lists, finding meeting times, viewing design files, screen capturing, creating PDFs, identifying fonts, office suites, photo editing, illustration, and project collaboration. Real-world uses are suggested for many of the tools.
12. Slideshare
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21.Feb.2012
13. Slideshare
• PowerPoint presentations, OpenOffice files, Word
documents, Adobe PDF Portfolios and Keynote (for
Mac users)
• Stored online; share publicly or privately (PRO only.)
• Add audio to make a webinar.
• www.slideshare.net
21.Feb.2012
14. Slideshows
How could you use slideshows?
- Useful information that speaks to your
target market
- Customer-specific presentation
- Case study collection
- What’s new from MAPPA 2012
- ???
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32. Marketing - Surveys
How can you use surveys?
- Vote on golf tournament prizes
- Choose apparel styles
- Ask subscribers to choose next
article topic
- ????
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39. Organization –
Bookmark in the Cloud
In the Cloud????
“The term cloud is used as a metaphor for the Internet,
based on the cloud drawing used to depict the Internet
in computer network diagrams as an abstraction of the
underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
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40. Organization –
Bookmark in the Cloud
del.icio.us
OR
www.delicious.com
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47. Zoho Notebook
• Clip portions of web screens or entire
screens
• Text & Images
• Organize into notebooks
• Sections within notebooks
• Stored in the Cloud
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54. Evernote
• Clip portions of web screens or entire
screens
• Text & Images & Audio
• Organize notes into notebooks
• Organize notebooks into stacks
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60. Organization –
Web Notebooks / Clippers
How can you use Web Notebooks?
- Collect information on clients / prospects
- Collect information on upcoming events
- ????
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65. CheckVist
- Multiple Lists
- Nested Lists / collapse-expand
- Due Dates / view by due date
- Tags / view by tag
- Color tasks to show priority
- Search for text, tags, due dates – in one list
or across all lists
- New features added based on user voting
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80. Transferring Large Files
• File Transfer / Share
• File Sync – between multiple computers
• Online Backup – FREE to 2GB
• Version History
• Premium plans available
• www.dropbox.com
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81. Transferring Large Files
• FREE – 5GB storage
• Send files up to 25MB ea.
• Premium plans available
• www.box.com
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82. Transferring Large Files
• FREE – Send files up to 50MB ea
• Premium plans available
• www.yousendit.com
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83. Doing / Seeing –
Screen Capture
OLD WAY
• PrintScreen – Copies full screen image to
clipboard. (Then paste to image editing tool
to crop, crop, recopy, insert into
document.)
• Alt-Printscreen – Copies active window
image to clipboard.
• Right-click on image – Download image as
saved file. Insert file into document.
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84. Doing / Seeing –
Screen Capture
NEW WAY
Snippy –
- Draw around exact portion of screen
needed – automatically copies to clipboard
(then paste into document.)
- Press shift to draw rectangle instead of
free-form.
- www.bhelpuri.net/Snippy/
to download & install
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87. Snippy
- Download executable (snippy.exe)
to your hard drive.
- Add a shortcut to the executable to
startup folder.
- Click on Snippy icon in SystemTray
to use.
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88. Doing / Seeing –
Screen Capture
MAC Alternative
Skitch –
- App store
- www.skitch.com
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89. Doing / Seeing -
Creating PDF Files
Installs as a printer
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106. Alternatives to MS Office -
OpenOffice
Word
Excel
Powerpoint Visio
Access
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107. OpenOffice / LibreOffice
- Opens Microsoft Office files
- Save as Microsoft Office files
- Windows, Linux, Mac version
- Files stored locally
- www.OpenOffice.org
- www.LibreOffice.org
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108. Alternatives to MS Office -
Google Docs
More than a search tool…..
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113. Google Docs
- Opens Microsoft Office files
- Save as Microsoft Office files
- Files stored in the Cloud / Export to
local drive
- docs.Google.com
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114. Zoho
Excel
Powerpoint
Project Access
Word
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115. Zoho
- Opens Microsoft Office files
- Save as Microsoft Office files
- Files stored in the Cloud / Export to local
drive
- Many apps to explore!
- Zoho.com
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117. Photoshop Alternatives –
The GIMP
• The GNU Image
Manipulation Program
• Closest free alt. to
Photoshop
• Windows, Unix, Mac
• Great tutorials
• www.gimp.org
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126. Collaboration Tools
Why?
• Keeps everyone informed.
• Easier for the client – no repetitive
e-mails, everything is in one place.
• If a client project – you get insight into
decision makers & decision process.
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127. Collaboration Tools –
Zoho
• Collaboration integrated into many Apps
• www.zoho.com
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131. Real-Life Scenario
Research corporate apparel trends / benefits Receive DST file & Identify fonts from old
Corporate Anniversary corporate literature
project request
Pull Clipart View DST file
Create custom Edit calendar photos
background Snip visual content
Find meeting time from Web
Create presentation –
“Why Corporate Apparel?” Apparel + Calendar Collaborate with team on
anniversary calendar content
Create project plan
Post presentation
Create PDF of Send calendar art to supplier
apparel style options
Email presentation link
$$
Survey employees Order
21.Feb.2012 Apparel!
146. Where to get this
presentation
http://slidesha.re/TechToolsMAPPA2012
Questions?
21.Feb.2012
147. Free Technology Tools
Please fill out the Evaluation Form
Thanks for attending
http://slidesha.re/TechToolsMAPPA2012
Jennifer Reissaus, MAS
Advertising Specialties Alliance
jmr@asalink.com
21.Feb.2012