Who is Ascend Integrated Media?

Corporate Capabilities Overview

Expanding the Possibilities of Custom
What is Ascend Integrated Media?
We are a 28-year-old custom media company uniquely positioned to work with you to develop and
produce brand-enhancing communication products. We will deliver your content to your customers
HOW they want it, WHEN they want it and WHERE they want it.
Who is Ascend Integrated
Media?We are a team of over 65 highly skilled media professionals who engage on behalf of over 50
clients on over 500 projects per year in order to create and manage print and digital content
associated with marketing, branding and social media initiatives.
Our team includes experts in……
• Content Creation
• Content Management
• Graphic Design
• Digital Publications
• Production
• Distribution
• Internet Media
• Mobile Media
• Email Marketing
• Web Metrics and Analytics
• Advertising and Sponsorship Sales
• Billing and Collections
Who is Ascend
Integrated Media?

Some people call it
groundbreaking… we
just call it good business
What makes us different?
Our suite of fully integrated products and services include print and digital magazines, newspapers,
newsletters, membership directories, product buyers' guides, program/exhibit guides and maps, hotel
door drop services, study guides, patient care information, event-related websites, smartphone
application development, as well as social media account management and targeted text communication
services.
• We provide fully integrated print, digital and mobile products all driven by and synced with a single
content source or database of information.
• Revenue-sharing: In many cases, we can turn what would normally be an expense into a profit
center for you through a combination of cost reduction and the sale of print and digital
advertisements and sponsorships by our own inside sales team.
• A 28-year-track record of delivering results for over 50 clients in a dozen different industries on
more than 500 projects per year.
What services can we provide?

The Goal of Custom Content
"Custom media marries the marketing ambitions of a
company with the information needs of its target
audience. This occurs through the delivery of
editorial content
– via print, Internet, and other media – so intrinsically
valuable that it moves the recipient’s behavior in a
desired direction."
- Custom Content Council

How an audience gets
information about a brand
Besides community-
building and membership
efforts, a brand works to
build awareness through
advocacy, branded
content, and other
influencers. Content,
whether print, digital,
audio, video, events
strengthens that
relationship.

Addressing the content
challenge
Producing
Engaging Content
Ranks #1

How does an organization
overcome that hurdle?
“In my opinion, 100% of companies should be outsourcing at least part of their
content marketing....if we really want to position ourselves as the leading experts in our
industry, we must outsource portions of our content marketing. Why? Someone out there
has better ideas than you do (at least some of the time). Find a content partner to
help you develop the best content marketing in the world for your niche. You don’t have time to
do everything.
Content marketing is a complex beast. Don't be arrogant to think that you can control it.
Focus on driving revenue and get some partners in to drive your content marketing goals.
Full-time concentration. What I really love about outsourcing to content marketing firms is
that they spend 100% of their time telling stories for marketing success. Your full-time job is
selling some product or service in your industry, probably not content marketing. Find a
content marketing firm with expertise in your industry and content marketing and you've got a
winner.”
Joe Pulizzi - Junta 42 Blog – posted – August 31, 2010

We Provide
From concept to completion, our capabilities and services are
what make us a full-service, turnkey custom media company
Magazines - Journals - Newspapers - Directories -Prospectuses
- Newsletters – Buyers’ Guides - Study Guides – Brochures -
City Guides – Pocket Guides - Maps - Door Drop Bags - Meeting
Notebooks
PRINT DIGITAL
Magazines - Journals - Newspapers - Directories
-Prospectuses - Newsletters – Email Campaigns – Buyers’
Guides - Study Guides – Brochures - City Guides - Maps -
Door Drop Bags - Calendars - Product Locators – Photo
Galleries – Interactive Timelines, Polls & Mapping - Flipbooks
MULTI-MEDIA
SOCIAL MEDIA
MOBILE
Smartphone Applications – SMS Text Messaging
– Smartphone Couponing – Smartphone Gifting –
Smartphone Web Access – Smartphone
Payments
Social Media Account Strategy, Integration
and Content Management
Podcasts – Webcasts – Video – DVDs – CDs – Flash Website
Presentations – Augmented Reality
STRATEGY &
MANAGEMENT
Marketing Plans – Advertising & Sponsorship Sales – Revenue
Sharing – Ad Trafficking – Market Research - Web Analytics –
Reporting – Billing & Collections

The Event Media Model
Leverage all media platforms – print, online, social and mobile
– during all phases of the event cycle and throughout the year.

Results from CMO Council's “Mapping
& Tracking: The Optimized Marketing
Supply Chain” survey finds that print
marketing materials are the
most popular promotional materials
produced -- this despite the rise of
multimedia options.
The majority of marketing executives
surveyed state that print collateral is
tops with 84% producing and relying it,
followed by presentations (72%),
folders and handouts (66%), direct mail
(57%), produce product
documentation (55%), and signage
(54%).
Is Print Still Relevant?

Innovative Print Products

Since 2006, the time US physicians
spend online for professional purposes
has nearly doubled.
Why digital?
Internet/online resources
outpace other sources of
content with those in the
health and medical fields

eMedia Offerings

Why mobile?
Mobile users are increasingly turning to their mobile devices for information
and communications

• 65.2% sent text message to another phone
• 31.9% used browsers
• 30.0% used downloaded apps
• 22.5% played games
• 20.8% accessed a social networking site or blog
• 14.3% listened to music on mobile phone
-US content usage stats based on mobile subscribers March-May 2010 (comScore July 8)

Smartphone buying trends
% of US consumers planning to
buy a smartphone in the next
90 days has nearly doubled in
the last two years.

Why is it important to have a
cross-platform app?

Apple has the largest piece
of the global app market
with nearly 74% of the
apps in existence residing
in the Apple Store
However Apple is 3rd
globally in total
number of phones
sold behind Symbian
and BlackBerry.
Why you shouldn’t ignore the
other platforms

Examples of custom print media
Show Daily
Newspapers
Promotional
Brochures
Event Previews
and Newsletters
Study Guides
Directories and
Buyers’ Guides

Examples of custom
digital media
Landing Pages
eBlasts &
eNewsletters
Online Buyers’
Guides/Produc
t Locators
Digital
Flipbooks

• Offers better exhibit floor
planning and appointment–
setting opportunities and
capabilities for users
•Ties to a deeper dive from
the online exhibit guide
Interactive Maps

• Objectives
• Leverage content collected for the
exhibit guide
• Create a powerful resource tool for
community
• Extend use of content before, during
and after your event
• Features
• Data collection allows for delivery of
information in real-time and can be
updated throughout the year
• Platform has variety of user functionality
options: audio, video, PDF documents,
photos and links.
• Provides upsell opportunities
• Powerful search capabilities (and
search optimization)
• Features appointment-setting mapping
technology
Online Buyers’/ Exhibit Guides

• Content-rich platform
• Customized and targeted editorial
• Web 2.0 content
• Delivers more meeting content to both
attendees and non-attendees
• Provides continuous educational content
stream that extends the value of your
event
• Video
• Actionable Links
• Direct link to Registration
• Exhibitor and attendee matchmaking
tools
• Hotel reservations and information
• Opt-in information and mobile app
updates
• Guides and news
Interactive eBlasts and
eNewsletters

Digital Magazines & Flipbooks
Just a few benefits of a digital magazine or flipbook:
• Improved experience – Users have a richer experience
thanks to added features such as audio, video, animation or
augmented reality.
• Trackable – Learn what content your readers are reading
and sharing.
• Searchable – Provide the opportunity to search your
content
• Sharing – Allow readers to share your content via email,
blogs, news feeds, social media.
• Increase website traffic – Instead of just telling your
readers to visit your (or a sponsor’s) website, you can provide
hyperlinks to take them directly there.
• Digitally archive – Let readers save previous issues or
articles for future reference.
• Cost and The ‘Green Factor’ – Save on both the
monetary costs of printing and be kind to the environment.

Social Media Programs
• Extend the value of your content by using social
media channels – LinkedIn, Twitter, YouTube,
Facebook, etc.
Hybrid Multi-Media Options
• CDs, DVDs, podcasts, webcasts, augmented
reality and video can further personalize and
target valuable information
Other ways to deliver content
digitally

• Banner ads on landing pages
• Tower and rectangular ads in eBlast and
eNewsletters
• Leaderboard ads on landing pages
• Upsells in online buyers guides
• Maximize online real estate opportunities
with rotation
Digital Revenue Opportunities

Digital Ad Revenue Projections
eMarketer estimates that the US online
advertising spend will reach $25.1 billion in
2010, representing 10.8% growth over last
year. Relatively healthy economic gains along
with the ongoing shift of marketing dollars
from traditional to digital media have
contributed to the double-digit increase.

Mobile App Benefits
• Downloadable Apps allow attendees instant, constantly updated, and
relevant access to:
• Searchable Exhibitor Guide – by alpha and product category
• Floorplans
• Image Gallery
• Twitter Feed – instant interface to social platforms
• Top News
• Local Weather
• Engages buyers and extends brand before, during and even after your event.
• Quality of the application is a reflection of the event and your brand.
• Compelling opportunity for you and your exhibitors to reach targeted audiences through unique revenue
opportunities.
• Social Media functionality allows users to easily share and tag articles with friends through various methods:
• Posting content to Facebook, Twitter, LinkedIn or Delicious
• Emailing content directly to contacts from device
• Ability to share application with friend via email or text
Ascend’s custom apps are seamlessly integrated into all smartphone platforms – including
Android, BlackBerry, iPhone, etc.

Twitter Feed
News & Local
Weather
Splash Page TOC “Tabs” Exhibitor Listing &
Product Locator
Floorplan
Features of an Event Mobile App
Event Articles
Sharing Capabilities

• Clickable banner ads throughout mobile app
• Rotate up to 8 different banner advertisers
• Each ad is optimize for the specific device
• Consider total app sponsorship by one advertiser
• Tie metrics to ad performance
Mobile App Revenue

Mobile App Revenue
Mobile
Ad
Mobile
Ad
Mobile
Ad

How effective are mobile ads?

How are mobile ads
perceived by users?
Mobile ads are an
accepted part of the
mobile content
experience for over
63% of those polled.

Mobile Texting Program Benefits
• Informational
• Sponsored
• Couponing
• You can engage your members in an entirely new
way through a companion texting program.
• Deliver real-time meeting updates to attendees, in
one or multiple targeted groups.
• Generate unique revenue opportunities.
• Drive targeted traffic to exhibitor booths – further
supporting their ROI.
• Manage social media messaging from a single
platform.
• Offer attendees valuable content that they have
requested entirely opt-in.

Building “Opt-Ins”
• During pre-registration and on signage or cards at
registration onsite and throughout the Event
• Link to App/invitation to opt-in to text messaging sent in
event promotional blasts and other email
communications
• Opt-in information presented in printed directories and
direct mail
• If some mobile numbers are already captured, opt-in
invitation sent to list
We will create a strategic plan to gather opt-in phone numbers.
Ways to invite Buyers to receive the Mobile Application links as
well as text messaging include:

Text Messaging Revenue
• Opt-in messaging examples include:
• BTYB (Brought to you by)
“Don’t forget to attend the Opening
Ceremony at 9am. BTYB Lockheed
Martin”
• Show Special messaging: “Come
to the USA Pavilion, Booth #777 for
a free gift. From “Curtiss Wright”
• Coupons: “Present this coupon
PROMO10 at General Atomics
Booth #222 for a free gift.”

• 2D barcodes are also known as quick response (QR) codes
• Smartphone users download a free 2D barcode reader app
• Open app and capture code
• Some work with only the use of a phone’s camera and texting
capabilities without need for smartphone technology
• Code takes user to website, business card, pdf, video
2D Barcode Technology
A quick overview

• Tags can be placed on any flat surface. Add
a Tag to your ads, posters, product
packages, flyers, display it on your website,
billboards, clothing
• Microsoft, ScanLife and others provide a
downloadable reader
• This allows users to point and shoot a tag
and go to the designated url/information.
Adds dimension to print
• A 2D barcode ties your print efforts to online information through
your phone.
• Works on Android, BlackBerry, iPhone, Symbian, Windows Mobile
and other smart and non-smartphones.

Audience Marketing Strategies
• Develop a comprehensive integrated audience strategy
• Develop promotional materials to drive traffic and usage
of online products
• Cross-promote social networking and mobile applications
• Collect and analyze all metrics and web analytics
• Deliver metrics presentations to advertisers and their agencies
• Use to evaluate and maximize all audience promotions

Metric Report Example

• Of our more than 50 clients, 85% have been clients for more than 5 years, with
55% for more than 10 years.
• In 2009, our Top Five clients included:
• American Heart Association
• Las Vegas World Market Center (Furniture, Fixtures, Home Décor)
• American Academy of Family Physicians
• George Little Management - Events in Giftware, Home Furnishings,
Stationary, Textiles, Housewares, Furniture, Hospitality, Resort Industries &
others.
• Merchandise Mart Properties, Inc., located in: Chicago, New York City &
Los Angeles (Giftware, Furniture & Apparel)
• In 2009, we returned $4 million to clients in Revenue-Sharing.
Clients

We Serve
Some of the companies, organizations and
associations we provide solutions for.

We Serve
Our clients goals are our goals. Their
challenges are ours to solve.
• American Speech Language Hearing
Association
• American Society of Plastic Surgeons
• American Society for Reproductive
Medicine
• American Transplant Congress
• American Thoracic Society
• ANUGA, Koelnmesse, Inc. USA
• Baseball Hall Of Fame
• City of Kansas City, Missouri
• Combined Otolaryngological Spring
Meetings
• Digestive Disease Week
• Digital Signage Expo
• George Little Management
• Hinman Dental Meeting
•IABC (International Assoc of Business
Communicators)
• IDS, Koelnmesse, Inc. USA
• Jacob K. Javits Convention Center
• Johnson County Community College
• Kansas City Shakespeare Festival
• Las Vegas Market
• McDonald`s Corp
• Medica, Messe Dusseldorf North America
• Merchandise Mart Properties, Inc
• American Academy of Dermatology
• American Academy of Family
Physicians
• American Association of Diabetes
Educators
• American Association of Managing
General Agents
• American Academy of Nurse
Practitioners
• American Academy of Ophthalmology
• American Academy of
Otolaryngology/Head & Neck Surgery
• American Academy of Pediatrics
• American College of Allergy Asthma &
Immunology
• American College of Cardiology
• Ace Hardware
• American College of Emergency
Physicians
• American College of Obstetricians &
Gynecologists
• American College of Surgeons
• American Heart Association
• American Society of Blood & Marrow
Transplantation
• Association of School Business
Officials
• American Sportfishing Association
• Merck
• Miami Education Foundation
• Miss Universe Organization
• NACS Association for Convenience and
Petroleum Retailing
• National Association of State
Departments of Agriculture
• National Community Pharmacists
Association
• National Indian Gaming Association
• National Medical Association
• National Private Truck Council
• Newhouse
• North American Spine Society
• Press Ganey Associates Inc.
• Power Transmission Distributors
Association
• San Antonio Breast Cancer Symposium
• SAVE, Inc.
• Society of Interventional Radiology
• Society of Surgical Oncology
• Wayside Waifs Animal Shelter
• World Travel Market, Reed Travel
Exhibitions

We Belong
A list of organizations and associations of
which we are members.

Our Accolades
A few of our awards of excellence.
• 2010 Gold Custom Content Council Pearl Award – Best Mobile App – HCEA 2010 Event Mobile App
• 2010 Silver Custom Content Council Pearl Award – Best Interactive Tool – Heartsounds 2009
• 2010 Bronze Custom Content Council Pearl Award – Best Digital eNewsletter – AAP Convergence
• 2010 Gold MarCom Award – Microsite – AAP Convergence Landing Page
• 2010 Platinum MarCom Award – Electronic/Interactive Media – HCEA 2010 Event Mobile App
• 2010 Platinum MarCom Award – CD/DVD Based Multi-Media – Heartsounds 2009
• 2010 Bronze Quill Award from the KCIABC for Publications – ACC Exhibition Prospectus 2009
• 2010 Bronze Quill Award from the KCIABC for Interactive Media Design – Heartsounds 2009
• 2010 Award of Merit from the KCIABC for Electronic and Digital Communication – Heartsounds 2009
• 2010 Award of Merit from the KCIABC for Publication Design – Las Vegas Market 2009 Directory
• 2010 Platinum Award from Hermes Creative Awards for CD Based Multi-Media – Heartsounds
• 2010 American In-House Design Award from Graphic Design USA Magazine for AAD Annual Meeting Advertising
Opportunity Brochure
• 2010 American In-House Design Award from Graphic Design USA Magazine for American Heart Association
Scientific Sessions Exhibit Prospectus

Our Accolades
A few of our awards of excellence.
• 2010 American In-House Design Award from Graphic Design USA Magazine for Las Vegas Market Market Insider
• 2010 American In-House Design Award from Graphic Design USA Magazine for Las Vegas Market Ready, Set, Go
to Market
• 2010 American In-House Design Award from Graphic Design USA Magazine for New York International Gift Fair
Directory Sales Brochure
• 2010 Bronze Award from American Society of Healthcare Publication Editors for Best Digital Publication – American
Academy of Pediatrics Convergence landing page and eblast campaign
• 2010 Apex Award of Excellence for Multi-Media and Interactive Publications – Heartsounds 2009
• 2010 Apex Award of Excellence for Catalogs, Directories and Guides – Las Vegas Market Directory Winter 2009
• 2010 American Society of Business Publication Editors Azbee National Silver Award of Excellence for On-Site Trade
Show Coverage – AAP Convergence
• 2010 American Society of Business Publication Editors Azbee National Silver Award of Excellence for Custom
Publication General Excellence – Las Vegas Market, Ready Set Go to Market Winter 2010
• Finalist in the 2010 Ranly Awards for the Missouri Association of Publishers for Best Design – Las Vegas Market
Insider Summer 2009
• Finalist in the 2010 Ranly Awards for the Missouri Association of Publishers for Best Issue Newsletter External – Las
Vegas Market “Ready, Set Go To Market”

We Impress
See what our clients are saying about the
results we provide.
“We are fortunate to have such a productive working partnership with Ascend.”
Patti Stracher - Status Show Manager – George Little Management – Regarding their gift show directories
“I have two words: A - MAZING!!!! Seriously, it is gorgeous from cover to cover. Great looking, designed beautifully, rich with content and useful
information, well sorted and easy to read exhibitor directory. This team deserves a huge (& hefty!) congratulations! You’ve delivered
everything we discussed. I am sure I speak for my colleagues and all of the exhibitors in Las Vegas in saying: I am really proud of this media
product and believe it’ll provide tremendous value to our attendees and advertisers. Thanks for raising the bar and all of your hard work!”
Dana Andrew - Vice President of Marketing & PR – World Market Center Las Vegas – Regarding their show directory
“OMG!!! Y'all rock!!!!! I have really enjoyed working with each of you as well and can't wait to do it again next year!”
Stephanie Batson - Exhibits Manager - American College of Emergency Physicians – Regarding list products
“We’re so pleased with how well the Annual Meeting news project is going, and look forward to it continuing to gain more traction with members
and advertisers going forward. Not sure if you have heard, but our pre-registration numbers are looking like we may beat San Francisco (our
previous record city) and I firmly believe at least some of that has to do with the increased marketing efforts focused on this meeting, including
the e-newsletter. We really appreciate what a great partner Ascend has been.”
Eileen M. Murray - Deputy Executive Director - American Academy of Dermatology
“Ascend has once again demonstrated that it is on the cutting-edge of the industry. The Sessions365 site is better than some AHA sites which
have been around for years! eMedia has become such a strong initiative within Ascend and we are very appreciative of the effort. We are
extremely excited about the new mobile projects, the snap tag offerings and the data collection under consideration. It seems like every day, the
Ascend staff is communicating new and unique products to assist us in reaching our audiences.”
Leigh Ann Stockard, CMP - Vice President, Meetings - American Heart Association

We Impress
See what our clients are saying about
the results we provide.

Cam Bishop
CEO
913-344-1401 | cbishop@ascendmedia.com
Thank You

Who is Ascend Integrated Media?

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