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Metrics and Measuring Success in Online Communities
- 14. Connie Bensen Chief Community Officer, Techrigy NewComm Forum - April 27, 2009
- 15. Value & ROI of Community
- 16. Sources of Conversations
- 17. Web Traffic Google Analytics vs Social Web Techrigy SM2
- 18. Our Communities After 6 mo’s: Freemiums increased by 5.8 times Customers increased by 4.33 times
Notas del editor
- Katie Paine suggests asking yourself ‘what keeps your boss up at night?’. Sidenote: other meanings for the acronym ROI Return on Influence; Return on Interaction
- Marketing - Number of brand mentions in conversations Product Research – shorten the development cycle gather customer input on new features evaluation of existing features
- NPS -- Ask - “Would you recommend product to your friends?” on a scale of 1-10. Then subtract the people who answer low (either 1-3 or 1-5), from the people who answer high (9-10) that yes, they definitely would recommend [Company] to their friends. More info: http://www.netpromoter.com/calculate/nps.php Trends are useful to report on & can be quantified X% suggested widget A; Y% suggested widget B
- Choose 1 from each area so you don’t get overwhelmed
- ROI of Comm Mgr
- Our Community – Freemiums - webinars 6 k 30% growth