basic techniques

1. Qualitative Research Techniques

14. Seven advantages of Focus Group I

15. Seven advantages of Focus Group II

16. Five Disadvantages of Focus Group

19. FREE WORD ASSOCIATION In this technique, a list of carefully selected stimulus words or phrases related to the topic of research are read out, one at a time, to a respondent. The respondent is asked to respond with the first word or phrase that comes to his/her mind. The list of words should contain a mixture of test words and neutral words. In the example shown here, the researchers seems to be interested in studying high-tech banking (words with *). However, analyzing and interpreting test results are rather difficult.

20. SENTENCE COMPLETION This technique is an extension of the free-word association test. In this technique, the respondent is presented with some sentences containing incomplete stimuli and is asked to complete them. Like the free-word association method, interpreting and analysing data obtained from this technique is also difficult.

21. UNFINISHED SCENARIO COMPLETION This technique is similar to the sentence completion test. However, in this technique, the respondent is presented with a specific scenario containing incomplete stimuli [ see example below ] and is asked to complete the scenario. Interpreting and analysing data obtained from this technique is also difficult.

22. CARTOON COMPLETION TEST In the cartoon technique, the respondent is shown a comic-strip like cartoon with two characters in a conversation. While the speech of one character is shown in his/her balloon,the other balloon is empty. The respondent is asked to assume the role of the other person and fill the empty baloon with a speech.