Truphone present the the world’s first global mobile network

1. THE FALL OF
THE ROAMING EMPIRE
TRU FOR BUSINESS

2. ROAMING HURTS
HAD ENOUGH YET?
Why can’t I make and receive phone calls and
email when abroad without it costing the earth?
With Tru’s global network enjoy local rates
for voice and data anywhere in our
network….
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Commercial in confidence – © Truphone Ltd. 2010

3. HERE, THERE AND EVERYWHERE
How can I make it easy for my overseas
business contacts to reach me?
With Tru you can have numbers for different
countries all on one phone, and these
numbers are always active wherever you are.
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4. ROAMING DOESN’T HAVE TO HURT
Actual savings depend on your company’s travel and usage patterns but if your
company deals internationally, Tru is the network for you!
SAVINGS TRAVEL PATTERNS
> 80% Travel exclusively between Tru countries
30-60% Travel to Tru countries and other countries
< 30% Don’t travel to any Tru countries
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5. TRU
THE GLOBAL MOBILE NETWORK
One mobile service and one bill but with Tru
a single phone gives you:
Numbers:
Local rates in the UK
 Access to local rates, for voice and data, UK
USA
instead of roaming rates anywhere in our AUS
network.
 Local numbers for different countries
Local rates in the USA
within our network, making it easy for
contacts to reach you Local rates in Australia
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Commercial in confidence – © Truphone Ltd. 2010

6. SOMEONE HAD TO DO IT
Local numbers
 Local numbers for all Tru countries
 All on one SIM so numbers always available
 Existing numbers can be ported to Tru
 Smart CLI - displays the number that’s local to the recipient.
Users dial as normal
 No dial codes, SIM swaps, dial back systems
 Simply dial as normal
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7. SO, WHERE CAN WE USE IT?
AT HOME IN OUR NETWORK EVERYWHERE ELSE
In the UK: In the US/Australia*: Rest of World:
 Competitive domestic rates  Local rates for calls & data  Save at least 15-30% on calls
 Port numbers to Tru  Local numbers in Europe
 Save >50% on international  Port numbers to Tru  Least cost roaming and
calls  Save >50% on international competitive rates for calls and
calls data elsewhere
* Spain, Hong Kong & the Netherlands coming soon
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Commercial in confidence – © Truphone Ltd. 2010

8. HOW DOES TRU WORK?
A single global network
 Strategic partnerships with tier 1 operators whose networks we connect to
 Tru’s Intelligent Network (IN) transforms them into our clever global network
 Using IP to seamlessly connect these networks into a single global network
Scalable, carrier class systems, carrier grade interconnects
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Commercial in confidence – © Truphone Ltd. 2010

9. THE CLEVER STUFF
The secret behind our service
 Patented multi-identity (IMSI) SIM card
 Multiple identities = multiple local rates
 Real-time identity broker – activates the right IMSI
 Automatic provisioning with Over the Air (OTA) SIM updates
 Entity management – so all numbers are always available
 Smart CLI makes it easier for people to reach you and gives you
a local presence
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Commercial in confidence – © Truphone Ltd. 2010

10. TRU NETWORK
Currently available in: Coming soon in:
Spain
Hong Kong
Netherlands
USA • UK • Australia
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Commercial in confidence – © Truphone Ltd. 2010

11. TRU NETWORK
Next in line…
Asia / Pacific Europe Americas MEA
Singapore* Indonesia Belgium* Italy* Canada South Africa
Japan Korea Switzerland* Ireland
India Malaysia* Germany*
Thailand
* Available by July 2011
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Commercial in confidence – © Truphone Ltd. 2010

12. LEAST COST ROAMING
Least Cost Roaming
 The lowest cost mobile ‘identity’ is always applied
when you roam in non-Tru countries.
 E.g. When in Canada your USA identity will be
used giving you much lower rates.
Euro Voice Add-ons
 Great savings and cost control for calls in and
between 30 European countries:
Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany,
Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg,
Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, San Marino,
Slovenia, Slovakia, Spain, Sweden, and Vatican City.
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Commercial in confidence – © Truphone Ltd. 2010

13. YOU’RE NOT DUMB
WE’RE NOT GREEDY
Great savings Fair pricing
 Local rates in the Tru network  International bundles
 Not just voice – data too  12 & 24 month contracts
 Local rates to receive  No penalties for exceeding plans
 Save 15-30% in Europe  Full transparency
 Save 50% on international calls  No minimum call charges
 Competitive domestic tariffs  1 Kb rounding on data
You won’t be punished for roaming… well not by us anyway
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Commercial in confidence – © Truphone Ltd. 2010

14. GREAT RATES – IT’S TRU
Pricing structure
1. CORE TARIFFS Voice, data
2. PLANS Solo Plans Shared Plans
3. ADD-ONS BlackBerry, Euro Voice, data & Tru numbers
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Commercial in confidence – © Truphone Ltd. 2010

15. TARIFFS 2011
Plan Price Includes
Price per user per month . Only applies if no Solo Plan or Shared Plan is added.
Essential £20
Includes 2 numbers: a UK number and an additional number for an alternative Tru country.
Tariff In UK In USA In AUS In ESP* In HK* In NL*
Local Voice Call connection N/A N/A N/A N/A N/A N/A
Outbound: own-net 0p 20p 20p 15p 20p 15p
Outbound: on-net 5p 20p 20p 15p 20p 15p
Landline 5p 20p 20p 15p 20p 15p
Other mobile networks 15p 20p 20p 15p 20p 15p
Inbound FREE 10p 10p 5p 10p 5p
Local SMS Send 5p 10p 10p 10p 10p 10p
Receive FREE FREE FREE FREE FREE FREE
20p 20p 20p (£2 for first 20p
Data (per MB) 10p 20p
30Mb)
Calls back to UK All N/A 20p 20p 15p 20p 15p
SMS back to UK N/A 10p 10p 10p 10p 10p
*Spain, Hong Kong and the Netherland are launching soon.
1. TARIFFS 2. PLANS: SOLO • SHARED 3. ADD-ONS
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Commercial in confidence – © Truphone Ltd. 2010

16. TARIFFS 2010
Plan Price Includes
Price per user per month . Only applies if no Solo Plan or Shared Plan is added.
Essential £20
Includes 2 numbers: a UK number and an additional number for an alternative Tru country.
Tariff In UK In USA In AUS In ESP* In HK* In NL*
All Standard Voice (per min) 10p 7.5p 15p N/A N/A N/A
SMS – all networks 5p 3p 15p N/A N/A N/A
Data – per MB 10p 35p 15p N/A N/A N/A
Connection Charge N/A N/A 15p N/A N/A N/A
*Spain, Hong Kong and the Netherland are launching soon.
1. TARIFFS 2. PLANS: SOLO • SHARED 3. ADD-ONS
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17. SOLO PLANS
Tru Voice Tru Data EuroVoice
Plan Price (mins) Tru SMS (MB) (mins) BlackBerry Numbers
Essential £20 0 0 0 0 £15 All plans include
2 numbers:
Elite 450 £49 450 250 40 100 Free
 A UK number
 An additional
Elite 800 £91 800 400 75 200 Free number for an
alternative Tru
country
Elite 1500 £140 1,500 750 500 500 Free
All plans are for 12 months.
1. TARIFFS 2. PLANS: SOLO • SHARED 3. ADD-ONS
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18. SHARED PLANS
Monthly Fee
Plan Users / User Price Bundle size Numbers
Shared Plan 4000 10–19 £50 From £500 4000 minutes, 4000 SMS, 500 MB All plans include
2 numbers:
Shared Plan 9000 20–99 £50 From £1,000 9000 minutes, 9000 SMS, 1.5GB  A UK number
 An additional
Shared Plan 50,000 100–499 £50 From £5,000 50,000 minutes, 50,000 SMS, 10GB number for an
alternative Tru
country
Shared Plan 275,000 500+ £50 From £25,000 275,000 minutes, 275,000 SMS, 70GB
 Example: A small enterprise on Share Plan 4000 with 16 users would pay £800 (16 x £50) and have a bundle of 4000 minutes, 4000 SMS and 500Mb shared across all users.
 All Share Plans are for 12 months. A 24 month contract is available at a discount of £5 per user (£45 Monthly user fee).
 All allowances (voice, SMS, data) can be used in ALL Truphone countries
1. TARIFFS 2. PLANS: SOLO • SHARED 3. ADD-ONS
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19. ADD-ONS
Voice Data
Plan Price (mins) SMS (MB) Notes
BlackBerry £15 0 0 100 Applies to Standard plan and Shared plans
BlackBerry (Elite plans) FREE 0 0 0 Applies to Elite plans only
Euro Voice 100 £15 100 0 0 For use in 30 European countries
Euro Voice 200 £30 200 0 0 For use in 30 European countries
Euro Voice 500 £45 500 0 0 For use in 30 European countries
UK Data 500 £10 0 0 500 For use in UK only
Tru Data 500 £40 0 0 500 For use in all Truphone countries
Tru Number £5 N/A N/A N/A If > 2 numbers required
All add-ons are for 12 months.
1. TARIFFS 2. PLANS: SOLO • SHARED 3. ADD-ONS
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20. TRU FOR BLACKBERRY
Unlimited “always on” email in Tru countries,
and that’s just the start…
Combined with standard benefits of Tru:
 Local rates for calls & data in Tru countries
 Local numbers
 Over 50% savings on international calls
 15-30% savings in Europe
Subscription fees:
 BlackBerry Enterprise Server – FREE on Elite plans (data already included)
 BlackBerry Enterprise Server – £15 pm – includes 100MB in Tru countries
 BlackBerry Internet Service – £10 pm* – includes 100MB in Tru countries
Handsets:
 BlackBerry Curve 8520 – £171.50
 BlackBerry Curve 8900 – £241.50
 BlackBerry Bold 9700 - £316.50
(* available February 2011)
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21. HAVE YOUR CAKE
AND EAT IT
TALK TO US NOW ABOUT
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