AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose

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Ashadi Hopper GAICD

Tecnología Educación

ASHADI HOPPER ASHLEY RINGROSE
National Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles
@ashadihopper @100ftzombie

AWARD SCHOOL 2013

EARNING ATTENTION
THE SINGLE BIGGEST
CHALLENGE IN DIGITAL

Digital natives switch their attention
between various media platforms
(such as TV, magazines, tablets,
smartphones, or channels within
platforms) 27 times per hour.
Time Inc. Study, April 2012

AWARD SCHOOL 2013 A
ASHADI
HOPPER

THIS WEEK NEXT WEEK
EXPLORING THE FOCUS ON
DIVERSITY OF DIGITAL EXAMPLES RELATIVE
CREATIVITY TO YOUR BRIEF

AWARD SCHOOL 2013 A
ASHADI
HOPPER

THINGS YOU’LL HEAR OFTEN
THE BIG IDEA
STORYTELLING
CUT-THROUGH
SIMPLICITY
ENGAGEMENT

AWARD SCHOOL 2013 A
ASHADI
HOPPER

TECHNOLOGY
DESIGN
ADVERTISING
MEDIA

DIGITAL
DIVERSITY

AWARD SCHOOL 2013 A
ASHADI
HOPPER

WORKIN
EVERYTHING DIGITAL IS

PROGRESS
AWARD SCHOOL 2013 A
ASHADI
HOPPER

INCLUDING THE
HUMBLE BANNER AD

AWARD SCHOOL 2013 A
ASHADI
HOPPER

UNDERSTANDING THE TECHNOLOGY
IS IMPORTANT TO DIGITAL CREATIVITY

IT ISN’T JUST ABOUT NEW TECHNOLOGIES

AWARD SCHOOL 2013 A
ASHADI
HOPPER

360 365
AWARD SCHOOL 2013 A
ASHADI
HOPPER

STATIC
REALTIME
NARRATIVE
AWARD SCHOOL 2013 A
ASHADI
HOPPER

CREATING CONTENT TO
ENGAGE COMMUNITIES

AWARD SCHOOL 2013 A
ASHADI
HOPPER

YOUR FIRST & LAST CONTACT WITH
A CONSUMER EACH DAY

IS A MOBILE SCREEN.

AWARD SCHOOL 2013 A
ASHADI
HOPPER

TWO TYPES OF
BRANDS ONLINE

1. BRANDS AS USERS
2. BRANDS AS DEVELOPERS

AWARD SCHOOL 2013 A
ASHADI
HOPPER

TECHNOLOGY
ISN’T THE IDEA
PERHAPS.

AWARD SCHOOL 2013 A
ASHADI
HOPPER

LASTING VALUE
X NOT NOVELTY VALUE

AWARD SCHOOL 2013 A
ASHADI
HOPPER

FAIL FORWARD

AWARD SCHOOL 2013 A
ASHADI
HOPPER

Download this presentation :
@ashadihopper
slideshare.com/ashadih

Digital creative inspiration :

@100ftzombie

AWARD SCHOOL 2013

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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose

1. ASHADI HOPPER ASHLEY RINGROSE National Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles @ashadihopper @100ftzombie AWARD SCHOOL 2013

2. EARNING ATTENTION THE SINGLE BIGGEST CHALLENGE IN DIGITAL

3. Digital natives switch their attention between various media platforms (such as TV, magazines, tablets, smartphones, or channels within platforms) 27 times per hour. Time Inc. Study, April 2012 AWARD SCHOOL 2013 A ASHADI HOPPER

4. Wieden+Kennedy - United States

5. THIS WEEK NEXT WEEK EXPLORING THE FOCUS ON DIVERSITY OF DIGITAL EXAMPLES RELATIVE CREATIVITY TO YOUR BRIEF AWARD SCHOOL 2013 A ASHADI HOPPER

6. THINGS YOU’LL HEAR OFTEN THE BIG IDEA STORYTELLING CUT-THROUGH SIMPLICITY ENGAGEMENT AWARD SCHOOL 2013 A ASHADI HOPPER

7. TECHNOLOGY DESIGN ADVERTISING MEDIA DIGITAL DIVERSITY AWARD SCHOOL 2013 A ASHADI HOPPER

8. WORKIN EVERYTHING DIGITAL IS PROGRESS AWARD SCHOOL 2013 A ASHADI HOPPER

9. INCLUDING THE HUMBLE BANNER AD AWARD SCHOOL 2013 A ASHADI HOPPER

10. Ogilvy - Dubai

11. UNDERSTANDING THE TECHNOLOGY IS IMPORTANT TO DIGITAL CREATIVITY IT ISN’T JUST ABOUT NEW TECHNOLOGIES AWARD SCHOOL 2013 A ASHADI HOPPER

12. Ogilvy & Mather - Brazil

13. 360 365 AWARD SCHOOL 2013 A ASHADI HOPPER

14. STATIC REALTIME NARRATIVE AWARD SCHOOL 2013 A ASHADI HOPPER

15. AWARD SCHOOL 2013