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Indian E-Commerce 
SUBMITTED TO 
Prof.NIKHIL RAO 
Submitted By 
ASAMS V K 
JEFFIN ANI JOHNS
“India can produce bright Internet entrepreneurs” 
Masayoshi Son 
CEO, SoftBank
E-Commerce: 2013
E-Retailing: 2013
• 15 mn Products 
• 24 Categories 
• 5000 Sellers 
• 1 Year ago 
• 15 mn Products 
• 70+ Categories 
• 3000 Sellers 
• 7 Year ago 
• 5mn Products 
• 500+ Categories 
• 100000 Sellers 
• 4Year ago 
• 1.1 mn Products 
• 2000 Categories 
• 4500 Sellers 
• 9 Years
Business Model
Business Model 
Buy, Move & Sell
Revenue Sources
Discounts 
Festival Sales 
Saving day campaigns 
More Advertisements 
Apps 
Hotel and catering category 
Automotives 
Home & Kitchen 
Disability & Rehabilitation 
Sex & Wellness 
Focusing more on rural 
markets 
Digital Kiosk Data Providers 
New Market Existing Market 
Existing Product New Product
Application 
Big Billion Day 
Tv, Print And Radio Ads 
Exclusive tieups with Xiomi 
and Micro-Star International 
(MSI) for its gaming laptops. 
SEXUAL & HEALTH 
PRODUCTS 
HOME & KITCHEN 
PRODUCTS 
•FOCUSSING ON 
NORTH EAST INDIA 
•eKart Logistics 
New Market Existing Market 
Existing Product New Product
Backward Integration
Forward Integration 
Working on Logistic team 
Eye towards rural markets 
Cash on delivery 
One day delivery 
Mobile Apps 
New Distribution centres
THANK YOU FOR 
SHOPPING ONLINE 
THAT MADE US 
MAKE THIS PROJECT

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Corporate startegy

  • 1. Indian E-Commerce SUBMITTED TO Prof.NIKHIL RAO Submitted By ASAMS V K JEFFIN ANI JOHNS
  • 2.
  • 3.
  • 4. “India can produce bright Internet entrepreneurs” Masayoshi Son CEO, SoftBank
  • 7.
  • 8. • 15 mn Products • 24 Categories • 5000 Sellers • 1 Year ago • 15 mn Products • 70+ Categories • 3000 Sellers • 7 Year ago • 5mn Products • 500+ Categories • 100000 Sellers • 4Year ago • 1.1 mn Products • 2000 Categories • 4500 Sellers • 9 Years
  • 10. Business Model Buy, Move & Sell
  • 12.
  • 13.
  • 14. Discounts Festival Sales Saving day campaigns More Advertisements Apps Hotel and catering category Automotives Home & Kitchen Disability & Rehabilitation Sex & Wellness Focusing more on rural markets Digital Kiosk Data Providers New Market Existing Market Existing Product New Product
  • 15.
  • 16.
  • 17. Application Big Billion Day Tv, Print And Radio Ads Exclusive tieups with Xiomi and Micro-Star International (MSI) for its gaming laptops. SEXUAL & HEALTH PRODUCTS HOME & KITCHEN PRODUCTS •FOCUSSING ON NORTH EAST INDIA •eKart Logistics New Market Existing Market Existing Product New Product
  • 18.
  • 19.
  • 21. Forward Integration Working on Logistic team Eye towards rural markets Cash on delivery One day delivery Mobile Apps New Distribution centres
  • 22. THANK YOU FOR SHOPPING ONLINE THAT MADE US MAKE THIS PROJECT