2. Apple- A timeline
Apple was started in 1976 by Steve Jobs and
Steve Wozniak
1998 first iMac was released
2001 first iPod and OSX released
Revolutionized the music market
2003 iTunes music store released
1 million songs sold in the first week
2007 first iPhone launched
2010 first iPad launched
15 million sold in first year
3. The iPod
Currently holds 70% of the
market for digital music
players
Revolutionized the way
people listen and experience
music
As of October 2011, Apple
has sold over 300 million
iPods world wide
“altered the landscape for
portable audio players”- PC
World
iPod touch, so much more
than just music
4. iTunes Music Store
Number 1 music vendor in the United States
As of October 2011, 16 billion songs
downloaded
Not only music, but movies, TV shows, and
Apps for iOS devices
Over 15 billion apps downloaded
5. iPhone
Phone, Messenger, Media Player, Social
Network Center, HD Camera, GPS, Web
Browser and Gaming system
28.1% market share for smart phones
As of March 2011, 108 million iPhones
have been sold
Similar Web Browsing to a computer
Simplicity is key
6. Why is Apple so Successful?
Tryto appeal to all audiences
Emphasis on versatility of products
Focus on how Apple product becomes a
necessary part of one’s life
7. Why is Apple so admired?
Ranked #1 Most admired company for
the fourth year in a row by Forbes
Creativity:
Physically attractive designs
Products break the mold
Innovation:
-Knowing what people want before they
know they want it
8. Marketing
Extreme Focus on Branding
Brand promotes creativity, making life easier,
connecting people, dreams etc
“Mobile-Device Company”
Cool factor
Music behind much of Apples success
9. Steve Jobs
Cofounded apple in 1976
Passed away two months
ago
The face behind the
technology giant
Incorporated himself into
every aspect of the
company
Some question if Apple is
a one man company,
and how it will successful
it will be in the future
10. Successes
The company now holds about 5.2% of
the worldwide market, growing 24.6% in
the past year
iPhone 4S accounted for 42.8% of all
mobile phone sales in October
iPad market share at 68% as of Sept,
2011 projected to top 75%
11. Why I Admire Apple
iPod apart of my life everyday for years
Products are always fresh, new, and
exciting
True underdog story
Growing company