Airline Price in India - Its just a presentation we have to make report on this how airlines industry set their prices and strategies . If anyone needs it you can ask
3. Objective
• To discuss airline pricing in India between the
top players of the industry and evaluate its
strategies.
• Analysis and evaluation of present scenario as
well as the future development.
4. History
• There have been major changes in aviation
industry in the past few years.
• Until 1986
• 1986-2003
• 2003-2006
• 2006 onwards
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5. Literature Review
• Indian aviation, spreading its wings : Evolution of
the industry, its classification, challenges and tax
and regulatory framework
• Fair is Fair in deregulation: Market Segmentation
& comparison between the customer who pay
higher or less for the same product and Types of
restrictions
• Airline Pricing - By thomas bertram: Three pricing
concepts - Dilution , Customer segmentation ,
Elasticity
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6. Continued...
• History of aviation industry in India: major
changes in the industry in the past few years
• Indian aviation industry has been going a
turbulent phase over the past years high oil
prices and limited pricing power
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11. Findings :Key Pricing Concepts
• Dilution – Difference between how much
customers are willing to pay and what they
actually pay
• Customer Segmentation – People travelling
for business for vacation and visiting friends
and relatives
• Elasticity – Measure the sensitivity between
change in price and quantity of demand
17. Price Discrimination vs. Product
differentiation
• Price Discrimination – The practice of charging
different prices for same product with same
cost of production
• Product Differentiation – Charging different
prices for products with different
19. Policy recommendations
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•
•
•
New business models in regional airports
Alternate development models
Incentive to airline operators
Review of route dispersal guidelines
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20. Types of Fare Restriction
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•
•
•
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Advance Purchase requirements
Round Trip Travel
Minimum Stay requirements
Non stop travel / One stop Travel
Day of week / time of day