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A
                    Project Study Report Presentation
                                   On



                          Truck and Bus Radial segment

                                            Title
               “Major Challenge for tyre Industry”
                            Submitted in partial fulfillment for the
                                    Award of degree of
                              Master of Business Administration




Presentation By :-
        Ashish Jain                                                    Presentant To :-
        (MBA PART 2nd )                                                          Dean
                                              2011-13                        (MAIET-FMS)
•To find the major challenge for tyre industry
•To find out market share of JK Tyres.
•To understand the marketing strategy of JK Tyres.
•To focus on the Marketing mix of JK tyre
•To evaluate the limitations of JK tyre.
•To analyze the customer’s needs regarding the
 product and police formulation by the company.
•To find out the brand image of JK tyre.
Introduction to the Industry

About tyre
       A tyre is a ring-shaped covering that fits around a wheel rim to protect
from schok when wheel contact with ground and give better performance.


The earliest tires were bands of iron, placed on the wooden wheels
   used on carts and wagons.

First Pneumatic tyre develop in 1845 by Robert Thomson.

The first pneumatic tires for cars were brought out by the Michelin
Brothers in 1895.

Radial ply tyre invented by Michelin in 1913 and and first
introduce steel belted radial tyre in Europe in 1946.

JK TYRE Pioneer in Radial Tyre in Indian market, launched in
   1980.
About Indian Tyre Industries :-

  The origin of the Indian Tyre Industry dates back to 1926 when Dunlop
     Rubber Limited set up the first tyre company in West Bengal.

  Transportation industry and tyre industry go hand in hand as the two
     are     interdependent. 10% growth YOY Basis.

    In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next
       five year

   Currently, the size of the Indian tyre industry is estimated at Rs. 300
      billion (0.5% of Indian GDP), as of FY2010-11.

   The truck and bus tyre segment accounted for 15% of tyres
      produced in India in FY2011.

   Industries Average net profit margin is 4%.


  Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore
     were exported.
2004 -           2006 -   2007 - 2008 - 2009 - 2010 –
CATEGORY              2005 - 06
                 05               07       08     09     10     11
Truck & Bus    11092    11941   12367    13137 12839 14811     15668
Passenger
               11862   13605    14264    16437   16571   20047   26201
Car
Jeep           1462     1272     1368    1467    1469    1402    1500

(L.C.V.)       3945     4529     4820    5320    5298    5739    6029

Tractor
               1311     1383     1754    1814    1842    2386    2595
Front
Tractor Rear   1096     1134     1296    1234    1315    1634    1777
Tractor
                408     596      823      886    758      903    1051
Trailer
A.D.V.          197     325      381      409    281      294     311
Scooter        9992     9519     9643    11604   10882   13558   20140
Motor Cycle    18127   21053    26079    27921   30148   35664   43118
Moped           124      55       0*      0*      0        0       0
Industrial      377     514      635      733    568      538     616
O.T.R.          89      106      115      141    136      161     191
TOTAL          60082   66032    73545    81103 82107     97137   119197
Internship presentation
Internship presentation
Internship presentation
Major Tyre Player
           APOLLO              FALCON TYRES LTD.
           TYRES LTD.




            BIRLA TYRES        GOODYEAR INDIA LTD.




           BRIDGESTONE INDIA   JK TYRE & INDUSTRIES
           PVT. LTD.                    LTD.




           CEAT LTD.           MRF LTD.



           TVS SRICHAKRA       CONTINENTAL INDIA
           LIMITED             LIMITED
Key Issues of tyre Organization
           Introduction to the industries
JK’s Brief Profile

 JK Tyre was incorporated in West Bengal in February
  14, 1951.

J K Tyre was named on the name of Lala Juggilal
  Singhania and Lala Kamlapat Singhania.

 3rd largest tyre company in India and 16th largest company
  in the world.
 Annual   turnover around 4810 crore.
 No.1   position in Truck and Bus Segment (22% share)
 Pioneer   in Radial tyre in India.
Mission & Vision

 VISION:-

To be amongst the most admired companies in India, committed to
  excellence.


 MISSION:-

 Be a Customer Obsessed Company.
 No.1 Tyre Brand in India.
 Most profitable Tyre Company in India.
 Deliver Enhanced Value to all stakeholders.
Research Methodology
The study is relied on primary. The primary data is collected through personal interviews using structured
Questionnaire.

Sampling Methods: Observational Survey method
Universe: -
The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer
Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe

Sample Size: -
Sample size was       250.

Research Instrument: -
For this study, for the collection of various data requirement, structured questionnaire is used. This
questionnaire contains qualitative and quantitative information of the customers. The questionnaire
contains of both open-ended and close ended questions, which would help to know the situation prevailing
in the market.

Statistical Tools Used
For the purpose of data analysis, Percentage Method is used for calculation and result was interpreted.
                             No. of Respondents
             Percentage = ---------------------------×100
                               Total Respondents
Analysis
      &
interpretation
Are you use Unbranded &
Chiness Tyres in your Truck?

                  Yes
                  9%




      NO.
      91%
What kind of tyre you most use?




        RADIAL
         42%
                  BIAS
                  58%
Do you think high tax rate is
major problem for tyre industry ?


             NO
            21%




                   YES
                   79%
Do you think government should
     reduce tax from tyre ?


          NO
         21%




                    YES
                    79%
Is tyre companies provide after
          sale service?



                        YES
  NO                    49%
 51%
Do you think that company full
   fill responsibility toward
    customer and Dealer ?
           NO
          28%




                        YES
                        72%
Are you satisfied with present
          tyre life ?

          NO
          5%




                YES
                95%
Mobile company develop collection
 centre for collecting old mobile
  phone for recycle, as like tyre
   company should do same?
             NO
             0%




               YES
              100%
Do you think company should open
Aligment center for maintenance of
               tyre?
        NO
       11%




                YES
                89%
Do you think government should
take action against “Price pool” of
         tyre companies ?
         NO
        12%




                YES
                88%
Which of the favorite company
           of you?
            OTHER
             11%
  J.KTYRE               MRF
    15%                 45%



               APOLLO
                25%
Fact’s
    &
Finding’s
Challenge for Tyre industry

In Jaipur market 9% people use chiness tyre.
Customer are not happy with after sale service’s of tyre company.
Customer complaint against price of tyre.
Customer unsatisfied with tyre company monopoly.
Customer complaint continuous down grade quality of tyre


JK Radial Tyre

         In major transport area, JK RADIAL TYRE success to make position in
market and beat competitor. In kanakpura, VKI and Ajmer road Transporter
appreciate jk tyre with respect to claim settlement Better mileage, fleet
management service’s
Recommendation and suggestion

1. Some customers are not satisfied with the claim policies.
   as it is not properly clear to the customers why the claim
   has been rejected.
2. Today more people prefer guaranteed tyres*.
3. Need to increase relationship with customers.
4. Need to provide tyre maintenance training to truck driver.
5. Manage Credit Facility to Small Transporter .
6. Strong the Product Mix.
7. Increase Tie up with automobile companies.
8. Make foreign collaboration for increase export.
9. Open Service Center for proper maintaince of tyre.
Bibliography

BOOKS:
1.Philip Kotler, “Marketing Management” 11 ed
2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “Marketing
Research” 7 ed

WEBSITES:
1.www.JKtyre.com
2.www.ft.com
3.www.JKorg.in
4.www.moneywork4me.com
5.www.allindiarubber.net
6.www.atmaindia.org
7.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry
My Learning During Training

•Know about Tyre industry Customer.
•Know The Basic of tyre marketing.
•Familiyer with Major transport are of jaipur.
•Know about fleet management.
•Learn about tyre fitment.
•Learn about basics of radial Truck tyre.
•Understand the Customer Demand Pattern.
•Learn about customer Welfare Branding
•Learn about Tyre Supply Chain Management.

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Internship presentation

  • 1. A Project Study Report Presentation On Truck and Bus Radial segment Title “Major Challenge for tyre Industry” Submitted in partial fulfillment for the Award of degree of Master of Business Administration Presentation By :- Ashish Jain Presentant To :- (MBA PART 2nd ) Dean 2011-13 (MAIET-FMS)
  • 2. •To find the major challenge for tyre industry •To find out market share of JK Tyres. •To understand the marketing strategy of JK Tyres. •To focus on the Marketing mix of JK tyre •To evaluate the limitations of JK tyre. •To analyze the customer’s needs regarding the product and police formulation by the company. •To find out the brand image of JK tyre.
  • 3. Introduction to the Industry About tyre A tyre is a ring-shaped covering that fits around a wheel rim to protect from schok when wheel contact with ground and give better performance. The earliest tires were bands of iron, placed on the wooden wheels used on carts and wagons. First Pneumatic tyre develop in 1845 by Robert Thomson. The first pneumatic tires for cars were brought out by the Michelin Brothers in 1895. Radial ply tyre invented by Michelin in 1913 and and first introduce steel belted radial tyre in Europe in 1946. JK TYRE Pioneer in Radial Tyre in Indian market, launched in 1980.
  • 4. About Indian Tyre Industries :- The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal. Transportation industry and tyre industry go hand in hand as the two are interdependent. 10% growth YOY Basis.  In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next five year Currently, the size of the Indian tyre industry is estimated at Rs. 300 billion (0.5% of Indian GDP), as of FY2010-11. The truck and bus tyre segment accounted for 15% of tyres produced in India in FY2011. Industries Average net profit margin is 4%. Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore were exported.
  • 5. 2004 - 2006 - 2007 - 2008 - 2009 - 2010 – CATEGORY 2005 - 06 05 07 08 09 10 11 Truck & Bus 11092 11941 12367 13137 12839 14811 15668 Passenger 11862 13605 14264 16437 16571 20047 26201 Car Jeep 1462 1272 1368 1467 1469 1402 1500 (L.C.V.) 3945 4529 4820 5320 5298 5739 6029 Tractor 1311 1383 1754 1814 1842 2386 2595 Front Tractor Rear 1096 1134 1296 1234 1315 1634 1777 Tractor 408 596 823 886 758 903 1051 Trailer A.D.V. 197 325 381 409 281 294 311 Scooter 9992 9519 9643 11604 10882 13558 20140 Motor Cycle 18127 21053 26079 27921 30148 35664 43118 Moped 124 55 0* 0* 0 0 0 Industrial 377 514 635 733 568 538 616 O.T.R. 89 106 115 141 136 161 191 TOTAL 60082 66032 73545 81103 82107 97137 119197
  • 9. Major Tyre Player APOLLO FALCON TYRES LTD. TYRES LTD. BIRLA TYRES GOODYEAR INDIA LTD. BRIDGESTONE INDIA JK TYRE & INDUSTRIES PVT. LTD. LTD. CEAT LTD. MRF LTD. TVS SRICHAKRA CONTINENTAL INDIA LIMITED LIMITED
  • 10. Key Issues of tyre Organization Introduction to the industries JK’s Brief Profile  JK Tyre was incorporated in West Bengal in February 14, 1951. J K Tyre was named on the name of Lala Juggilal Singhania and Lala Kamlapat Singhania.  3rd largest tyre company in India and 16th largest company in the world.  Annual turnover around 4810 crore.  No.1 position in Truck and Bus Segment (22% share)  Pioneer in Radial tyre in India.
  • 11. Mission & Vision  VISION:- To be amongst the most admired companies in India, committed to excellence.  MISSION:-  Be a Customer Obsessed Company.  No.1 Tyre Brand in India.  Most profitable Tyre Company in India.  Deliver Enhanced Value to all stakeholders.
  • 12. Research Methodology The study is relied on primary. The primary data is collected through personal interviews using structured Questionnaire. Sampling Methods: Observational Survey method Universe: - The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe Sample Size: - Sample size was 250. Research Instrument: - For this study, for the collection of various data requirement, structured questionnaire is used. This questionnaire contains qualitative and quantitative information of the customers. The questionnaire contains of both open-ended and close ended questions, which would help to know the situation prevailing in the market. Statistical Tools Used For the purpose of data analysis, Percentage Method is used for calculation and result was interpreted. No. of Respondents Percentage = ---------------------------×100 Total Respondents
  • 13. Analysis & interpretation
  • 14. Are you use Unbranded & Chiness Tyres in your Truck? Yes 9% NO. 91%
  • 15. What kind of tyre you most use? RADIAL 42% BIAS 58%
  • 16. Do you think high tax rate is major problem for tyre industry ? NO 21% YES 79%
  • 17. Do you think government should reduce tax from tyre ? NO 21% YES 79%
  • 18. Is tyre companies provide after sale service? YES NO 49% 51%
  • 19. Do you think that company full fill responsibility toward customer and Dealer ? NO 28% YES 72%
  • 20. Are you satisfied with present tyre life ? NO 5% YES 95%
  • 21. Mobile company develop collection centre for collecting old mobile phone for recycle, as like tyre company should do same? NO 0% YES 100%
  • 22. Do you think company should open Aligment center for maintenance of tyre? NO 11% YES 89%
  • 23. Do you think government should take action against “Price pool” of tyre companies ? NO 12% YES 88%
  • 24. Which of the favorite company of you? OTHER 11% J.KTYRE MRF 15% 45% APOLLO 25%
  • 25. Fact’s & Finding’s
  • 26. Challenge for Tyre industry In Jaipur market 9% people use chiness tyre. Customer are not happy with after sale service’s of tyre company. Customer complaint against price of tyre. Customer unsatisfied with tyre company monopoly. Customer complaint continuous down grade quality of tyre JK Radial Tyre In major transport area, JK RADIAL TYRE success to make position in market and beat competitor. In kanakpura, VKI and Ajmer road Transporter appreciate jk tyre with respect to claim settlement Better mileage, fleet management service’s
  • 27. Recommendation and suggestion 1. Some customers are not satisfied with the claim policies. as it is not properly clear to the customers why the claim has been rejected. 2. Today more people prefer guaranteed tyres*. 3. Need to increase relationship with customers. 4. Need to provide tyre maintenance training to truck driver. 5. Manage Credit Facility to Small Transporter . 6. Strong the Product Mix. 7. Increase Tie up with automobile companies. 8. Make foreign collaboration for increase export. 9. Open Service Center for proper maintaince of tyre.
  • 28. Bibliography BOOKS: 1.Philip Kotler, “Marketing Management” 11 ed 2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “Marketing Research” 7 ed WEBSITES: 1.www.JKtyre.com 2.www.ft.com 3.www.JKorg.in 4.www.moneywork4me.com 5.www.allindiarubber.net 6.www.atmaindia.org 7.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry
  • 29. My Learning During Training •Know about Tyre industry Customer. •Know The Basic of tyre marketing. •Familiyer with Major transport are of jaipur. •Know about fleet management. •Learn about tyre fitment. •Learn about basics of radial Truck tyre. •Understand the Customer Demand Pattern. •Learn about customer Welfare Branding •Learn about Tyre Supply Chain Management.