1. A
Project Study Report Presentation
On
Truck and Bus Radial segment
Title
“Major Challenge for tyre Industry”
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Presentation By :-
Ashish Jain Presentant To :-
(MBA PART 2nd ) Dean
2011-13 (MAIET-FMS)
2. •To find the major challenge for tyre industry
•To find out market share of JK Tyres.
•To understand the marketing strategy of JK Tyres.
•To focus on the Marketing mix of JK tyre
•To evaluate the limitations of JK tyre.
•To analyze the customer’s needs regarding the
product and police formulation by the company.
•To find out the brand image of JK tyre.
3. Introduction to the Industry
About tyre
A tyre is a ring-shaped covering that fits around a wheel rim to protect
from schok when wheel contact with ground and give better performance.
The earliest tires were bands of iron, placed on the wooden wheels
used on carts and wagons.
First Pneumatic tyre develop in 1845 by Robert Thomson.
The first pneumatic tires for cars were brought out by the Michelin
Brothers in 1895.
Radial ply tyre invented by Michelin in 1913 and and first
introduce steel belted radial tyre in Europe in 1946.
JK TYRE Pioneer in Radial Tyre in Indian market, launched in
1980.
4. About Indian Tyre Industries :-
The origin of the Indian Tyre Industry dates back to 1926 when Dunlop
Rubber Limited set up the first tyre company in West Bengal.
Transportation industry and tyre industry go hand in hand as the two
are interdependent. 10% growth YOY Basis.
In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next
five year
Currently, the size of the Indian tyre industry is estimated at Rs. 300
billion (0.5% of Indian GDP), as of FY2010-11.
The truck and bus tyre segment accounted for 15% of tyres
produced in India in FY2011.
Industries Average net profit margin is 4%.
Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore
were exported.
9. Major Tyre Player
APOLLO FALCON TYRES LTD.
TYRES LTD.
BIRLA TYRES GOODYEAR INDIA LTD.
BRIDGESTONE INDIA JK TYRE & INDUSTRIES
PVT. LTD. LTD.
CEAT LTD. MRF LTD.
TVS SRICHAKRA CONTINENTAL INDIA
LIMITED LIMITED
10. Key Issues of tyre Organization
Introduction to the industries
JK’s Brief Profile
JK Tyre was incorporated in West Bengal in February
14, 1951.
J K Tyre was named on the name of Lala Juggilal
Singhania and Lala Kamlapat Singhania.
3rd largest tyre company in India and 16th largest company
in the world.
Annual turnover around 4810 crore.
No.1 position in Truck and Bus Segment (22% share)
Pioneer in Radial tyre in India.
11. Mission & Vision
VISION:-
To be amongst the most admired companies in India, committed to
excellence.
MISSION:-
Be a Customer Obsessed Company.
No.1 Tyre Brand in India.
Most profitable Tyre Company in India.
Deliver Enhanced Value to all stakeholders.
12. Research Methodology
The study is relied on primary. The primary data is collected through personal interviews using structured
Questionnaire.
Sampling Methods: Observational Survey method
Universe: -
The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer
Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe
Sample Size: -
Sample size was 250.
Research Instrument: -
For this study, for the collection of various data requirement, structured questionnaire is used. This
questionnaire contains qualitative and quantitative information of the customers. The questionnaire
contains of both open-ended and close ended questions, which would help to know the situation prevailing
in the market.
Statistical Tools Used
For the purpose of data analysis, Percentage Method is used for calculation and result was interpreted.
No. of Respondents
Percentage = ---------------------------×100
Total Respondents
26. Challenge for Tyre industry
In Jaipur market 9% people use chiness tyre.
Customer are not happy with after sale service’s of tyre company.
Customer complaint against price of tyre.
Customer unsatisfied with tyre company monopoly.
Customer complaint continuous down grade quality of tyre
JK Radial Tyre
In major transport area, JK RADIAL TYRE success to make position in
market and beat competitor. In kanakpura, VKI and Ajmer road Transporter
appreciate jk tyre with respect to claim settlement Better mileage, fleet
management service’s
27. Recommendation and suggestion
1. Some customers are not satisfied with the claim policies.
as it is not properly clear to the customers why the claim
has been rejected.
2. Today more people prefer guaranteed tyres*.
3. Need to increase relationship with customers.
4. Need to provide tyre maintenance training to truck driver.
5. Manage Credit Facility to Small Transporter .
6. Strong the Product Mix.
7. Increase Tie up with automobile companies.
8. Make foreign collaboration for increase export.
9. Open Service Center for proper maintaince of tyre.
28. Bibliography
BOOKS:
1.Philip Kotler, “Marketing Management” 11 ed
2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “Marketing
Research” 7 ed
WEBSITES:
1.www.JKtyre.com
2.www.ft.com
3.www.JKorg.in
4.www.moneywork4me.com
5.www.allindiarubber.net
6.www.atmaindia.org
7.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry
29. My Learning During Training
•Know about Tyre industry Customer.
•Know The Basic of tyre marketing.
•Familiyer with Major transport are of jaipur.
•Know about fleet management.
•Learn about tyre fitment.
•Learn about basics of radial Truck tyre.
•Understand the Customer Demand Pattern.
•Learn about customer Welfare Branding
•Learn about Tyre Supply Chain Management.