Market-Gate Consulting is a strategic business and marketing consultancy firm founded by Shripad Nadkarni and Sharda Agarwal who have over two decades of experience in marketing, sales, and business leadership. The firm aims to be trusted partners for organizations by meeting and exceeding consumer needs to enable superior business performance and continuous brand value enhancement. Services include business and marketing strategy development, branding, portfolio strategy, and execution planning across various sectors for over 70 clients on 103 projects. The team is led by directors with extensive experience and includes senior vice presidents with expertise in brand management, sales, and international marketing.

1. Market-Gate Consulting Credentials, 2010 1

2. Company Profile MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning. The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades. 2

3. MarketGate Vision To be acknowledged as trusted partners of organizations in consistently meeting and exceeding their consumers’ needs, thereby enabling superior business performance and continuous enhancement of brand value. 3

5. Corporate and brand vision

6. Market Segmentation

8. Brand Architecture

9. Positioning

10. Brand Strategies

11. Marketing Inputs Calendar

12. Advertising Agency Management

13. Consumer Activation Programs

14. Media Agency Management

16. Brand Strategy

17. Market Execution and Launch Plans

18. Structure

19. Skills

20. Processes4

21. Our Offerings Strategic Marketing Management 5 MarketWorks Brand Positioning Skill Building LifeSpace MarketEssence Market Activation MarketLive

22. Our Offerings Strategic Marketing Management 6 MarketWorks Brand Positioning Skill Building LifeSpace MarketEssence Market Activation MarketLive

24. Our Offerings Strategic Marketing Management 8 MarketWorks Brand Positioning Skill Building LifeSpace MarketEssence Market Activation MarketLive

26. Re-position exiting brands in the light of changing market dynamics or competitive moves9

27. Our Offerings Strategic Marketing Management 10 MarketWorks Brand Positioning Skill Building LifeSpace MarketEssence Market Activation MarketLive

29. Our Offerings Strategic Marketing Management 12 MarketWorks Brand Positioning Skill Building LifeSpace MarketEssence Market Activation MarketLive

33. No. of Assignments : 103

34. No. of Sectors : 2514

35. Client Sector Profile Sectors Handled Scope of Projects Corporate branding & design Business & marketing strategy Entry strategy for India Portfolio & Brand strategy Brand Architecture Vision and strategic roadmap Market sizing Development of new products New product launch Repositioning existing brands Marketing skills development workshops Market execution planning Airlines Apparel Automobiles Banking & Financial Services Entertainment E-Commerce / Governance Consumer Durables FMCG Food & Beverages Healthcare & OTC Industrial Products Information Services Lifestyle / Retail Media Petrochemicals Telecom Wellness 15

36. Our Client Roster Asset Management Co.

37. Our Client Roster

38. Our Client Roster Atria Convergence Technologies

39. Our Client Roster

41. Accelerating growth (business/ brands)

42. Corporate branding & design

43. Process enhancement / Skill building

44. Bandwidth Issues20

46. Consultant background:Companies: J&J, Hindustan Unilever, Marico, Kellogg’s, GSK, Pepsi, Colgate Education: MBAs from premier institutes Extensive & exhaustive exposure to Brand & Marketing Management 21

48. Has led sales and marketing teams for over fifteen years and has steered diverse businesses such as vision care and beverages

49. Worked in Johnson & Johnson and Coca-Cola

50. Consulted across a multitude of sectors from financial services to automobiles and entertainment to petrochemicals

51. Over seventeen years of experience in helping companies create corporate and brand vision, develop strategic business plans and position brands to compete successfully in the marketplace

52. Worked in Johnson & Johnson (India & U.S.) and Coca-Cola in senior country and global marketing positions

53. Consulted across a multitude of sectors spanning airlines, telecom, consumer products, food & beverages, apparel and health & wellness22

55. Worked in L&T, Johnson & Johnson

56. Consulted in sectors such as FMCG, healthcare, modern retail, financial services, media

57. Over a decade of experience across sales, brand management, international marketing & consulting

58. Headed Marketing for Kellogg’s South East Asia; worked in Marico

59. Consulted In industries spanning retail banking, mutual funds, aviation, entertainment & FMCG23

60. Thank You 24