1. Internet Marketing Strategies
SEO
&
SMO
Presented By
Kode Kraftz Solutions Private Limited

2. SEO
a common understanding
There are many that will have you believe that
search engine optimization is a complicated
science, which certainly can be or may be at its
highest level of Relating every thing.
However, that is true with just about any endeavour.
Just because you are not a culinary genius
doesn’t mean you cannot cook a satisfying meal
– and you do so because you have to eat.
So to eat, it’s relations comes with things needed
and about how, when and where.

3. SEARCH ENGINES THINK LIKE REGULAR PEOPLE
As search capabilities improve, SEO will more
accurately reflect the nuances of human behaviour
that pertain to search.
In the meantime, SEO is really a pretty simple game
that you can excel at if you learn to think like regular
people – the common man.

4. We have reasons for it…!
 Most people respond best to simple
language. They are engaged by clear
headlines, descriptive subheadings, and
phrases that are highlighted in bold.
 People also respond favourably to images
and videos that communicate a message
within seconds.
If you think about it, people have been
conditioned to respond to specific types of
information since childhood.

5. How SEO Works ?

6. How SEO Works ?
The optimization plan starts with
suggestions for optimizing the overall
architecture of the site & then drills down
to on-page optimization techniques with
discussions on their respective
advantages.
After the initial optimization of the site,
for the list of chosen variables, the
challenge remains to analyze the traffic,
user feed back, SE positions, to fine tune
that optimization. Continuous
incremental optimization or fine tuning of
the web site depending on the feedback,
is the way forward for SE optimization

7. The Optimization Story Board
The plan to optimize the websites is based on themes. All the
sites will be optimized for one main theme.
This main theme will have sub themes beneath it.
Advantage of the canonical vortal implementation strategy is the
optimization of the Page Rank flow within the website.
The theme & the sub themes of the web sites will be
implemented & reinforced using the two most important
optimization techniques discussed.

8. Search Engine Optimization Process
As per the story board, we will carry out the optimization for
http://demo.com/
Achieving high natural Search Engine Ranking is
dependent on two main factors:
On Page Factors Off Page Factors
1. Website Analysis 1. Directory Submission ( 100/Month )
2. Competition Analysis 2. Directory Submission Validation
3. Density Analysis and Placement 3. Article Creation ( 2 month )
4. Keyword Difficulty 4. Article Submission ( 2 Article Month )
5. Initial Ranking Check 5. Press Release Creation( 2 PR Month )
6. Spell Check 6. Press Release Submission ( 100 Month )
7. Site Structure Analysis 7. Classified Posting ( 25 Post/ Month )
8. Content elopement Check 8. Linked in networking ( 10 Post/Month)
9. Brief Keyword Competition Review 9. FB Postings ( 10 Post/ Month )
10. Keyword Research 10. Twitter Optimization ( 10 Post/ Month )
11. Keyword Finalization 11. Competition Analysis
12. Tags 12. Traffic Analysis
13. Title Tags 13. Monthly Activity Reports
14. H1 Tags 14. Ranking and Traffic Check
15. Alt Tags 15. webmaster guidance
16. Anchor Text 16. Social media activities and sync
17. Existing Web Content Optimization 17. Video Marketing ( 10/ Month )
18. Comment Tag Optimization
19. HTML Validation
20. Creation of XML Sitemap
21. Submission of XML Sitemap

9. The following table illustrates the main Search
Engine Factors:
A website analysis, to evaluate the site content, layout, linking
structure and to begin keyword selection and research –
Finalization of keywords with your approval
A competitive research stage, to evaluate what competitive sites
enjoy high rankings on the top three search engines, google,
bing, yahoo and to focus on 3-5 of those top competitors.
A benchmark positioning report that demonstrates current
position and how many pages are listed in each search engine.
And next month plans

10. Inbound link assessment that counts up the total sites that
can be tracked back to the site.
Link assessment that counts up the average and weighted
inbound links to competitive websites.
Evaluation of Target audience

11. “Key” Words Targeted
In the section below, we will reveal how the websites can achieve
high search engine rankings with the right balance of On Page
and Off Page Optimization Activities.
Monthly Searches of Core Local Monthly Searches
Keyword Competition competitors Combined (Stemcyteindia)
cord blood banking 0.23 405600 3600
cord blood banking cost 0.38 29000 210
cord blood banking in india 0.46 10100 880
cord blood banking india 0.46 13200 880
cord blood stem cell banking 0.59 350 91
Cord banks 0.36 33100 2900
Stem Cells Banking India 0.37 2900 170
Umbilical cord Banking 0.25 1300 73
Stem Cell s bank 0.3 590 46
cord blood banks in india 0.46 880 720
cord blood banking cost in india 0.41 110 91

12. Content Development
On Page Optimization gaps
Meta Tags & Keyword Analysis
•All Meta Tags (Title, Description, Keywords) need to be
optimized for specific sections of the web site with unique
and customized Meta Tags for each section.
IMAGES with no relevance to tags , key
words or titles

13. Web Market Presence
12% 8%
29% StemCyte
Relicord
51% Cryobank
others

14. Off Page Optimization Gaps
Article Development
and Submissions
• We will provide
submissions of Articles to
a network of sites that we
have established
relationships with,
ensuring all articles will be
published, which will in
turn drive keyword
rankings and traffic.

15. Specialized SEO Services
• Create Dynamic XML Site Map Page - based on Google’s
specifications.
• Link Strategy is included with an objective of new links
developed for the web site
• Analyze rankings, with re-optimization and re-submission as
needed on an ongoing basis.
• Provide monthly report showing web site rankings after
completion of initial 30 days.
• Submitting Press Release to increase traffic and creating
awareness.

17. Social Media Optimization ( SMO )
1. Blogging
2. Twitter Management
3. Facebook Management
4. Bookmarking
5. Video Marketing
6. Document Marketing
7. Online PR
8. Tracking Social Media
9. Google Pages

18. Thanks for your Valuable Time !