The document discusses the history and growth of Hewlett-Packard, including its founding in 1938, early success creating electronic test instruments, emphasis on teamwork and respect for employees. It then covers HP's merger with Compaq in the late 1990s which increased their combined market share, challenges faced by later CEOs like Carly Fiorina, and how HP compares to competitors like IBM and Dell today. Key principles discussed include the importance of planning, maintaining a strong brand, and focusing on continuous improvement.

2.  Brief History
 Pre Merger
 Merger Period
 Post Merger
 Competition
 Updates
 Localization
 Recommendations
 Principals

4.  Founded by Stanford
classmates Bill Hewitt and
Dave Packard in 1938
 Invented first product in their
garage, which was an audio
oscillator.
◦ Electronic Test Instrument used
by sound engineers
◦ Used in the movie Fantasia
 Built the HP company on the
principles of teamwork and
treating co-workers with great
respect
“Small Opportunities Are
Often the Beginning of Great
Enterprises”

5.  Family
 Education
 Prior job Experience
 Hewlett Packard

7. Compaq
◦ Market share 1998:
13.7% with a growth of
17.6%
Hewlett Packard
◦ Market share 1998: 5.8
% with a growth of 34.4
%
“You Must Believe In Your
Company If You Expect Anyone
Else To.”

8.  Chief Executive Officer:
◦ Lewis Platt
 Term:
◦ November 1, 1992— July 18, 1999
+ Guided HP to mid 90’s Growth
- Then sells to foreign countries
began plummeting

9.  Product
 Place
 Promotion
 Price

11.  Pathway towards
 Fiorina’s Observations
of the Market
 Waiting On a Phone
Call
 An Informal Request
 Board Meetings
 Public Perception
“Plans are nothing;
Planning is everything”

12. The Announcement
 Reactions
 Rough Details
 Complications
 A Terrible Phone Call
 A Proxy War

13. STOCK PRICES 2001

14. NET REVENUE 2001

15. NET REVENUE 2002

16. NET REVENUE 2001

17.  Complications
 A War of Words
 Vindication… Almost
 A Trip to Court
 “Credibility of Management”

18. INTEGRATION
PRODUCT
LINE
HP BRAND COMPAQ
BRAND
HPQ BRAND
IA-32 Servers NetServer Prolient HP Prolient
Blade Servers HP Blade Prolient BL Both
UNIX OS HP-UX Tru64 HP-UX
Storage
Arcitechture
FSAM ENSA ENSA
Storage
Software
HP Openview SANworks HP Openview
Business PC’s HP Vectra Compaq EVO HP EVO
Business
Notebooks
Omnibook Compaq EVO HP EVO
Consumer
Notebooks
HP Pavillion Compaq Persario Both
Hand-Helds HP Jornada Compaq iPaq HP iPaq

20. Pre
 Compaq
◦ Market share:
13.7%
 Hewlett Packard
◦ Market share:
5.8%
Post
 Market share:
◦ 30.8%
◦ Increase
19.5%
“Competition exists from both inside and
outside of the industry.”

21.  Definition
 HP course
◦ Purpose
◦ Short-Term outcome
◦ Long-Term outcome
“Success can breed
arrogance, and arrogance
can breed failure.”

22.  Chief Executive Officer :
◦ Carly Fiorina
 Term:
◦ July 19, 1999-February 9, 2005
+ Spearheaded the largest merger
in technologies history
- Gained a negative public
perception because of her proxy
war with Hewlett & Packard.

23.  interim CEO:
◦ Robert Wayman
 Term:
◦ February 10-March 28, 2005
+ CFO

25. HP IBM Dell
2007 Annual
Sales ($ mil.) 104,286.00 98,786.00 61,133.00
Market Cap. 118,057.40 159,038.70 41,447.20
“A brand's position defines its closest
competitors; change the position and change
the competitive landscape.”

26.  Headquarters:
◦ Armonk, NY
 CEO:
◦ Samuel J. Palmisano
 NYSE:
◦ IBM
 Synonymous Attributes

27.  Headquarters:
◦ Round Rock, TX
 CEO:
◦ Michael S. Dell
 NASDAQ:
◦ DELL
 Synonymous Attributes

30. “Most businesses begin with a great creative
idea or concept for the business, but
successful businesses don't end there.”

31.  Headquarters:
◦ Palo Alto, CA
 CEO:
◦ Mark V. Hurd
 NYSE:
◦ HPQ
 Synonymous Attributes

32.  Book
 McCain Campaign
 Future of the PC
 Future Plans
“The past is history. Decisions can not
be made in the past. Focus on the
present and the future, revisiting the past
only to illuminate the present and future.”

35. 1. “Small Opportunities Are Often the Beginning of Great
Enterprises”
2. “You Must Believe In Your Company If You Expect Anyone
Else To.”
3. “Plans are nothing; Planning is everything”
4. “A brand's position defines its closest competitors; change
the position and change the competitive landscape.”
5. “Competition exists from both inside and outside of the
industry.”
6. “Success can breed arrogance, and arrogance can breed
failure.”
7. “The past is history. Decisions can not be made in the past.
Focus on the present and the future, revisiting the past only
to illuminate the present and future.”
8. Most businesses begin with a great creative idea or concept
for the business, but successful businesses don't end there.