At the end of the 2011 Spring Semester, this is the presentation I put together for my CMJ 459 pitch. We pitched this to the owner of a Camden pet store in order for her to utilize our ideas for her upcoming marketing strategies.

1. Suggested Ad Campaign for: Located at 39 Mechanic St, Camden, ME 04843 Open Monday – Saturday 9a.m. - 5:30p.m. Open Sundays after Memorial Day!

2. Presented by: Allison Clair, Jordan Peacock, Jaclyn Stevens, and Ashley Willis

3. Situation Analysis S.W.O.T. OPPORTUNITIES - New Business - Direct mail - Advertising beyond Camden - Coupons - Cross Promotion - Tourist Location - Special Event - Dog Park Event STRENGTHS - Locally owned and operated - Only pet store in town - Previously recognized business - Healthy Dog Food – High Quality - Wealthy Target Market WEAKNESSES - Recognition beyond Camden - Getting people to spend their money on these products - No website - No staff, lots of effort managing store THREATS - Off season traffic - Other towns businesses - Name Brand Products/Companies (Petco, PetSmart, Purina, Iamsetc.)

4. Goals and Objectives Hype strives to: Attract Destination:DOG’s target audience. Increase sales and profits. Maintain a relationship with loyal customers. Promote Destination:DOG as a unique and important piece of Camden’s community. We want to create a meaningful and durable campaign for Destination:DOG!

5. Research Primary Secondary Terri Mahoney of the Village Soup -Demographics -Audience -Exposure Addresses for Direct Mailing in the Camden Area Customer Survey Other Selling Pet Wellness

6. Proposed Budget Reusable Tote Bags Stickers Decals $175 $125 $233 - $550 Mailers Business Cards Brochures $440 $325 $235+ $2,088

7. Promotions and Events Cross Promoting: Coupons to Clients Events with Local Businesses Clean-Up Day with Merry Springs Beauty Mark Day Spa Promos Happy Hour Sundays! ! Zoot Coffee Shop

8. Create Awareness Create Awareness How? How? Tangible Items Tangible Items Brochure

10. And

11. Create Awareness How? Tangible Items Brochures Business Cards

13. Create Awareness Create Awareness How? How? Tangible Items Tangible Items Brochures Business Cards Postcard Mailers

15. Create Awareness How? Tangible Items Brochures Business Cards Postcard Mailers Stickers

17. Create Awareness How? Tangible Items Internet Brochures Business Cards Postcard Mailers Stickers Website

19. Create Awareness How? Tangible Items Internet Brochures Business Cards Postcard Mailers Stickers Website Facebook Others Print Ads Coupons

20. New Look When only the BEST will do!

21. Thank You Lauren! -From our team.