Lecture given at Tsinghua University in Beijing, China to the faculty of the Academy of Art & Design April 2010

1. Ashley
Hall
Deputy
Head,
Innova0on
Design
Engineering
Royal
College
of
Art
Head
of
Experimental
Design
ashley.hall@rca.ac.uk
www.designcreate.info
www.rca.ac.uk
Partner
–
Diplomat
Design
ashley@diplomatdesign.com
www.diplomatdesign.com
Urban
Architecture
Innova0on
Design
Research
group
hGp://urbanaid.wikispaces.com/

2. James Dyson

3. Ridley Scott

4. Ross Lovegrove

5. How
to
Invent
a
course
for
innovators
&
their
innova0ons
Diplomat
design
&
Diplomat
Ashley
Hall
–
Department
of
Innova5on
Design
Engineering,
Royal
College
of
Art,
London

7. Backgrounds
Norway
Canada
Countries
Denmark
China
Graphic Design
United States UK Holland Product Design
Industrial Design
Mechanical Engineering Portugal France Design
Aerospace Italy Germany Design & Technology
Electrical Engineering Iran Japan
Spain
Austria 3D Design
Engineering Materials Science
Serbia Pakistan
Product Design Engineering
Greece Turkey
India Korea
Aeronautics & Astronautics
Poland Thailand
Hungary Singapore
Mexico Sociology
Computer Science
Business
Fine Art Diverse Economics
Architecture
Accounting Australia
Argentina Physics
New Zealand

8. 关
挪
关
3D
腊

10. Educational Model

11. IDE1
PROGRAMME
( )
GUERILLA! STRANDED!
DE! DFM! EXP! SUPERFORM!
LONDON! CHOICE!
GIZMO! IʼLL TAKE [CARBON] 9! COMMERCIAL!
GOGLOBAL! EXTREME DESIGN! SUSTAINABILITY!
PLUS: CHS + WEDNESDAY PM LECTURES!
IDE2
PROGRAMME
GROUP PROJECT !
GROUP PROJECT !
SOLO !
!
SOLO !
PLUS: WEDNESDAY PM LECTURES !

12. GoGlobal
• Postgraduate
interna0onal
cross
cultural
collabora0ons
between
industry
and
academia
•
• Explore
themes
of
integra0on
of
product
innova0on
with
produc0on,
policy,
social
and
economic
factors
• Selec0on
of
developed
and
developing
countries
allowing
a
compara0ve
assessment
of
results
• 达

13. GoGlobal
2005
China
Product
Urbanisa5on
2006 -­‐7
Thailand
Massclusivity
2007
China
Post
consumerism
2008
Japan
Future
of
Food
2009-­‐11
Africa
Design
Enterprise

14. 60 students, 10 days, 26 prototypes
30 IDE & 30 KNUST students in collaborative interdisciplinary design teams
GoGlobal Ghana products: Woven shoe, Ananse Vase, Flower Vase, Paawopaa collectable toy, Adinkra game, Calabash speaker and Water filter

15. 60 , 10 , 26
30 IDE 30 KNUST
GoGlobal : Woven , Ananse ,F , Paawopaa , Adinkra game,

16. Cultural
transfer
in
product
design
Cultural transfer too strong:
Products not culturally ‘accessible’
to an export market
Cultural transfer too weak:
Generic products
Lack of regional identity
Solution:
Balance generated by interaction
between Ghanain and RCA students to
moderate cultural design features

17. 运
:
运 :
:
RCA
适

18. Iʼll Take 9
Design and manufacture a production run of 9
products in 4 weeks.!
Iʻll Take 9
4
9

20. 50,000,000 ipods (sales to Nov 07) stacked together at 97.65cc = 2.5k x 0.5kmx 0.1km!
07 11 50,000,000 ipod 97.65cc = 2.5k x 0.5kmx 0.1km!

23. Superform

24. Space Hotel

25. IDE1 2009 Space Hotel /

26. EXP
Design, science and research methods combined
运
Foundation level investigation of new innovations for future commercialisation
Output: Advanced design centres, incubators,
Projects must have a view to commercial exploitation Startups & research
启 &

29. Greg Epps - Robofold

30. Greg Epps - Robofold

31. Rombout Frieling – Flupper

32. David
Graham
–
Move-­‐it

33. IDE Research
New cluster focussed on Chinese design, culture and branding +
PhD’s looking at cultural transfer between Chinese tradition and
consumer products

34. IDE
PhD

36. Mode: Mark Sanders

37. Apple: Duncan Kerr

38. DIY Kyoto: Richard Woods, Jon Sawdon Smith

39. Omlet: Johannes Paul, Simon Nicholls,!
William Windham, James Tuthill!

43. Dip for Edra

44. Dip for Edra at the Milan Salone

45. Smarter for Arrmet

48. Bone for Artifort

62. Ques5ons