In the fall of 2010, five RIT students began a project that would connect them with their future peers. With the support of Undergraduate Admissions these students launched a campaign that put them at the forefront of RIT prospective student communications. By leveraging mobile devices and social media technologies that include Twitter, YouTube and Facebook the students captured real-time updates from campus, maintained blogs, and published a weekly webisode for an online series named “RIT Behind the Scenes.”

1. Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology ashadm@rit.edu - @ashleyhenn

2. Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR Bloggers on Steroids.

3. Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion

4. The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents

7. The Students ashadm@rit.edu - @ashleyhenn Emily Okey (@RIT_Emily) Interviewing Diversity Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian

9. Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production

11. Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com

13. The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch

15. The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average

16. What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours More promotion New ambassador site

17. Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next

18. Thank you. ashadm@rit.edu - @ashleyhenn