2. URBAN DESIGN WORKSHOP
BRIEFING MATERIALS
While our city has undergone a remarkable renaissance, there are still some
neighborhoods that have been forgotten along the way. East Chattanooga is one of
these places. This is a period of great change in our city, but the fact remains that
Chattanooga will always be a place where neighborhoods matter.
Diverse teams of talented individuals ranging from artists to city councilmen are
working to develop a revitalized creative district amidst the 1920’s ‘Main Street’
architecture on historic Glass Street, in the heart of East Chattanooga.
Glass House Collective’s (GHC) restored storefront on Glass Street demonstrates
the potential for the District’s historic buildings to once again become the nexus
of urban life in East Chattanooga. Through creative events and workshops GHC
continues to build community participation and awareness of the District. The
organization has recently received a $300K grant to support streetscape and façade
improvements on Glass Street.
With your help, the community hopes to gain a set of tools that can be used to
mobilize local support, engage key partners to enable a well-rounded strategy, and
foster new levels of cooperation with the City.
Sounds simple enough, right?
But before we can plan, we need to get to know the community.
Observe what’s here…and imagine what could be!
3. THE AREA
WHAT’S HERE
I. Location
II. Focus Area
III. History of the Community
IV. Area Development and Investment Trends
V. Community: Demographics
VI. Previous Studies
4. TOUR
I. LOCATION
For 25 years, Chattanooga has focused redevelopment efforts on the downtown core,
most recently on the Southside. Twelve neighborhoods in the East Chattanooga area
have grassroots leadership and a new vision for improvement. Now is the time to
extend our re-development focus to this area.
Direct Route
Interstate
Streets
Historic Glass Street
Visual 1.
Despite deep disinvestment since the 1960’s, East Chattanooga has been strengthened
by arterial roadways that provide a direct link from downtown to recent billion dollar
investments (Volkswagen and Amazon), commercial developments, and suburban
neighborhoods to the northeast – making it a key node for citywide vibrancy.
5. I. LOCATION
KEY
Transportation Hospitals
The Tennessee Valley Railroad Museum and The Debutts Yard Memorial Hospital Annex & previous site of Buster Brown
Recreation Public Housing
East Chattanooga Recreation Center Chattanooga Housing Authority’s Harriet Tubman Housing
Historically Significant Parks Development currently slated for redevelopement (larger) &
Billy Goat Hill and Sherman Reservation Maple Hills LEED-certified apartments (smaller).
Greenway
South Chickamauga Greenway Historic Monuments
Missionary Ridge Civil War Monument Trail
Education
Avondale Head Start and Hardy Elementary School Commercial Corridor
Historic Glass Street Commercial Corridor
LEED Certified
LEED Certified Fire Hall
Visual 2.
Environmental, cultural, social, and built assets in and around East Chattanooga.
6. II. FOCUS AREA: GLASS STREET
Central to the communities that make up East Chattanooga is the historic Glass
Street, a once thriving commercial corridor.
Visual 3.
The two-story street already features bike lanes, public transit stops, and sidewalks
with clear pedestrian orientation.
7. II. FOCUS AREA: GLASS STREET
Visual 4.
The historic urban pattern and character sets the Glass Street commercial corridor apart
from other parts of the city. Nowhere within a 5-mile radius from Glass Street does a
combined commercial and residential opportunity exist.
8. II. FOCUS AREA: GLASS STREET
Visual 5.
A recent vehicular count showed an average of 11,000 cars pass through Glass Street
every day. This is comparable to the car count on Manufacturers Road in front of the One
North Shore development.
9. II. FOCUS AREA: GLASS STREET
circa 1920 2012
Visual 6. and 7.
The scale, rhythm, and craftsmanship of many existing buildings cannot be replicated
today and are valuable resources that can attract additional investment to the area.
* Glass Street 3D brings the Glass Street corridor to life on Google Earth, turning a virtual
2D into a three dimensional landscape with models rich in details and features.
Link Glass Street 3d:http://goo.gl/GjoMp
10. III. HISTORY OF THE COMMUNITY
East Chattanooga was part of the annexation by the City of Chattanooga in 1925 and
contains the northern part of the central city.
Visual 8.
Dating back to the 1800’s, the area has been a family farm, Civil War battlefield, and thriving
commercial and residential community. In the 1880s, industrial developments in the area
included a butter dish factory, curtain pole factory, stove foundries, wheelbarrow works,
sawmill, shoe factory and the hosiery mill.
11. III. HISTORY OF THE COMMUNITY
Visual 9.
Up until the 1960’s, locally-owned businesses dominated the Glass Street commercial
corridor that served hundreds of area residents.
12. IV. AREA DEVELOPMENT AND INVESTMENT TRENDS
Grassroots leadership
development and re-visioning
programs initiated in East
1999
Chattanooga. Programs were
active through 2011.
Partner: Community Impact
cichatt.org
13. Completion of the LEED
2009
Certified Fire Station #4.
Partner: City of
Chattanooga
14. 1 gigabit per second
Internet available to
all city residents and
2010
businesses.
Partner: EPB
chattanoogagig.com
15. Photo: Beverly Carroll
Nooga.com
Completion of the South
2011
Chickamauga Creek
Greenway.
Partner: The Trust for
Public Land
tpl.org
16. Maple Hills Apartments
Photo: CHA Housing Authority
Completion of our nation’s
first LEED Platinum
affordable housing
2012
development (48 units).
Partner: Chattanooga
Housing Authority
chahousing.org
17. Memorial Hospital
Photo: @FutureMemorial
A $250 million dollar
renovation of Memorial
Hospital.
2012
https://www.facebook.com/
FutureMemorial
18. 2523 Glass Street
Glass House Collective’s (GHC) restored storefront on Glass Street demonstrates the
potential for the District’s historic buildings to once again become the nexus of urban
life in East Chattanooga. Through creative events and workshops GHC continues to build
community participation and awareness of the District and has recently received a
$300K grant to support streetscape and façade improvements on Glass Street.
Glass House Collective
(GHC) renovates
2012
storefront headquarters
on Glass Street.
glasshousecollective.org
19. LAUNCH Entrepreneurship
Academy Photo: GHC
Business Entrepreneurship Academy
LAUNCH’s 10-week
business-planning
course, continuum of job
2012
training and mentoring
programs are producing
entrepreneurs to add retail
density to Glass Street.
http://www.launchchattanooga.org/
20. Chattanooga Mobile Market
Photo: GHC
The Chattanooga Mobile
Market brings affordable
produce & dairy products
to Glass Street.
2012
Partners: YMCA, Gaining Ground,
the Hamilton Cty. Health Dept.
& Step ONE Program, the
Chattanooga Area Food Band,
the Benwood Foundation, and
the Community Foundation of
Greater Chattanooga
21. V. COMMUNITY: DEMOGRAPHICS
Demographic information helps us understand the changing marketplace, business and real
estate development opportunities that are realistic and make sense for their communities.
Ring: One Mile Radius
TRENDS 2011 - 2016
3.5
3
Annual Rate ( in percent )
2.5
2
1.5
1
Area
State
0.5 USA
0
Populations Households Families Owner Hits Median HH Income
POPULATION BY AGE
13
12
11
10
9
8
Percent
7
6
5
4
3 2011
2 2016
1
0
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
2011 HOUSEHOLD INCOME 2011 POPULATION BY RACE
75
70
65
<$15K 38.1% 60
$150K - $199K 0.9% 55
50
$200K 0.9%
45
Percent
$100K - 149K 2.1% 40
$75K - $99K 5.5% 35
30
$50K - $74K 12.9%
25
$35K - $49K 9.9% 20
$25K - $34K 14.7% 15
10
$15K - 24K 15.0%
5
0
White Black Am. Ind. Asian Pacific Other 2+
2011 Percent Hispanic Origin: 1.1%
22. V. COMMUNITY: DEMOGRAPHICS
Ring: Two Mile Radius
TRENDS 2011 - 2016
3.5
3
Annual Rate ( in percent )
2.5
2
1.5
1
Area
0.5 State
USA
0
Populations Households Families Owner Hits Median HH Income
POPULATION BY AGE
13
12
11
10
9
8
Percent
7
6
5
4
3 2011
2016
2
1
0
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
2011 HOUSEHOLD INCOME 2011 POPULATION BY RACE
80
75
<$15K 32.5% 70
65
$150K - $199K 0.9% 60
$200K+ 1.0% 55
50
$100K - 149K 2.9%
45
Percent
$75K - $99K 6.5% 40
$50K - $74K 13.6% 35
30
$35K - $49K 10.5%
25
$25K - $34K 14.8% 20
15
$15K - 24K 17.4%
10
5
0
White Black Am. Ind. Asian Pacific Other 2+
2011 Percent Hispanic Origin: 1.3%
23. V. COMMUNITY: DEMOGRAPHICS
Ring: Three Mile Radius
TRENDS 2011 - 2016
3.5
3
Annual Rate ( in percent )
2.5
-
2
1.5
1
Area
0.5 State
USA
0
Populations Households Families Owner Hits Median HH Income
POPULATION BY AGE
13
12
11
10
9
8
Percent
7
6
5
4
3 2011
2016
2
1
0
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
2011 HOUSEHOLD INCOME 2011 POPULATION BY RACE
60
55
<$15K 25.3% 50
$200K+ 2.2% 45
$150K - $199K 1.8% 40
35
$100K - 149K 4.4%
Percent
30
$75K - $99K 7.6%
25
$50K - $74K 15.0%
20
$35K - $49K 12.9%
15
$25K - $34K 14.1%
10
$15K - 24K 16.6%
5
0
White Black Am. Ind. Asian Pacific Other 2+
2011 Percent Hispanic Origin: 3.4%
24. VI. PREVIOUS STUDIES & PLANS: EAST CHATTANOOGA & BEYOND
COMMUNITY INPUT:
Where We Stand (2010) was developed by the Ochs Center for Metropolitan Studies
at the request of Chattanooga Stand. In May of 2009, Chattanooga Stand initiated a
community visioning effort for the Chattanooga region. Over the course of 5 months,
Stand staff and volunteers collected responses from over 26,000 Chattanooga area
residents to four open-ended questions about the future of the region. The purpose
of this report is to identify the most common themes that emerged from the Stand
responses and to provide supplemental information and data that relate to the
identified challenges and opportunities in the Chattanooga region.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvcTM4Y0FiMWpSbHM
37406 Stand Survey Results (2010) was compiled by Stand to reflect the input of over
500 residents from the East Chattanooga community.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvdllTdFZuQ3FzQ0U
NEIGHBORHOOD ASSESSMENTS:
The Chattanooga Neighborhood Assessment (2011) was developed by Community
Development Strategies at the request of Community Impact of Chattanooga. The
assessment focuses on thirteen neighborhoods in Chattanooga’s urban core. The
purpose of the assessment is to provide a sense of the direction in which the subject
neighborhoods are moving, to identify key issues across all neighborhoods, and to make
recommendations about further action.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvVVhELVl6ZnQ0cjg
CONNECTIVITY:
The Chattanooga Trails and Master Greenway Plan (2009) was developed by the Trust for
Public Land and the City of Chattanooga. The Chattanooga Greenway Master Plan calls
for creating greenway trails along tributaries of the Tennessee River and connecting
them to the Riverpark, a celebrated linear park along the banks of the Tennessee River.
Explore the Chattanooga Greenway Master Plan was developed by A Carroll GIS for the
Chattanooga, TN office of the Trust for Public Land (2009).
LINK: http://www.acarroll-gis.org/TPL_Flash_Project/_swf/TPL_v1.swf
25. VI. PREVIOUS STUDIES & PLANS: EAST CHATTANOOGA & BEYOND
The Chattanooga Area Regional Bicycle Facilities Master Plan was developed as part
of the region’s effort to continue improving bicycle and pedestrian accommodations
in the Chattanooga area. In 2008 the Chattanooga-Hamilton County/North Georgia
Transportation Planning Organization (TPO), the regional transportation planning
organizations in Chattanooga, Tennessee and the North Georgia area, initiated the
development of a Regional Bicycle and Pedestrian Plan for the Chattanooga region.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvcjJ4SDJKN3hxeGs
Chattanooga’s City R&D project was hosted by CreateHere in partnership with GOOD
Magazine. Four potentially transformative ideas for the future of connectivity between
downtown Chattanooga and Enterprise South were generated through City R&D. Two of
these ideas consider multi-modal transportation between these centers of commerce
and culture; alternatively, the other two ideas focus on innovative ways to animate
spaces along the way – which includes the Glass Street commercial corridor.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvSU9WQVAxZjItbUk
LAND USE:
The East Chattanooga Area Plan (2004) was developed by the Regional Planning
Agency at the request of the Chattanooga City Council. This report details the RPA’s
responsibilities towards the community regarding plan input, sets the study boundary
and provides a guideline for the plan regarding residential and commercial growth and
protection of environmental resources.
LINK: https://docs.google.com/open?id=0B0X5LKESJuzvbDBTai1adGFEVHM