The basics in jargon-free language that most people can understand. Where do you want to go? Create Needs Choose Your Market When to Market? Take the Competitive Edge Promote It ashvin@ecreations.mu

1. Marketing Essentialsin 15-Minutes Ashvin Ujhoodha ceo, ecreations age Director Vocational Committee Rotaract Club of Flacq

2. The Basics Where do you want to go? Create Needs Choose Your Market When to Market? Take the Competitive Edge Promote It “... satisfying needs and wants through an exchange process...” – Philip Kotler

3. Where do you want to go? The Future Vision-Mission-Social What do you have? Strength-Weaknesses Core Competencies Your Environment Opportunities-Threats

4. Example: ABC Motors Nissan Sunny Ad Fiat 500 Ad

5. Create Needs Types of needs Functionale.g. cheap shoes Psychological e.g. Adidas, BMW Emotional Elastic vs. Inelastic Bread vs LCD TV

6. Choose your market Market Research Segment by Demographics age, gender Geography location of Winners supermarkets Income Group location of Caudan, Mall of Mauritius Behaviour Market Growth High growth-Low Profit High growth-High Profit What else? e.g. Dhallpuri Vs Kebab Vs. KFC

7. When to Market? Video Cassette Video CD DVD Video Bluray Disc

8. Take the Competitive Edge Basic Types (Porter) Cost Advantage Differentiation Advantage Focus Characteristics to sustain Valuable Rare Inimitable (difficult to copy) No substitute e.g. rice, Clinic vs hospitals e.g. Marchanddhallpuri? Chez Manuel?

9. Promote It Price-Place-Promotion-Product Formulate your marketing objectives Promotional Plan Identify target audience Determine promotional objectives Design the message Promotional Budget Promotional Mix Assess Results

10. Corporate Web Design Web Applications ecreations.mu team@ecreations.mu