Online social networking tools have had significant impact on our individual behaviour and even broad social character. The proliferation of information has seen inadvertent movement of private information into the public domain; in fact, the line separating the two has been blurred. While public broadcast systems have started augmenting social networking into the information aggregation and dissemination cycle, it is envisaged that a closer integration of both will determine the future scenario. The talk will provide insight into the subtle aspects of social networking and its role in public domain.

1. Public Domain
&
Social Networking
Ashwini Kumar Rath
Founder Director & CEO
BATOI SYSTEMS (P) LIMITED
https://www.batoi.com
http://ashwinirath.com

2. When you hear that a person does
not have a Facebook account,
how do you react?
ashwinirath.com

3. Goal for Shared Experience
TV/Radio
Mobile Social
You
Smartphone/
Tablet Desktop
Real-Time ashwinirath.com

4. Exchanging Information from
a Distance
Before 150 Online Social
Email and SMS
Years: Telegraph Networking
ashwinirath.com

5. What is Social Network?
“A social network is a social structure made
up of a set of actors (such as individuals or
organizations) and the dyadic ties between
these actors.” – Wikipedia.org
Six Degrees of Separation
Everyone on Earth is separated from
everyone else by no more than six
intermediate personal relationships.
ashwinirath.com

6. Crowded Landscape with
Some Leaders
ashwinirath.com

7. Elements of a Social Network
B
A C
Y F
D E
A Simple Sociogram
ashwinirath.com

8. Privacy Control
Communication
Publishing
Parameters change.
ashwinirath.com

9. Vehicles of SMS Email
Social
Networking
Micro-blog Blog
Live
Webcasting
Streaming
Share and Follow, +1,
Ping-back Like
ashwinirath.com

10. Much Is Happening on Social
Networks
A 75-year-old chairman of 144-year-old
corporate uses 6-year-old media to
broadcast message to 285000 followers that
got re-twitted a few hundred times.
• Politics http://www.google.com/elections/ed/us
• Sports and entertainment events
• Universities
• Corporate
• Communities
• Disaster-time Assistance
…
ashwinirath.com

11. Evolving into True Democracy
Public can actively reflect their opinions and
supervise the government’s administrative
measures and implementation.
• Knowledge Management (Health, Education,
Transport)
• Society beyond National Framework
Anonymity is a plus
ashwinirath.com

12. Broadcast Media Turns Social
• TV offers networking capabilities
• Amplify your message
• Viewer to Contributor
• Power and profitability through strong
communities for fans and consumers
• Most active groups are the ones that
achieve many-to-many conversations
ashwinirath.com

13. Water-Cooler
(Social) Effect Blogs and social Web sites
like Facebook and Twitter
• Socializing around a enable an online water-
focal point cooler conversation,
• Split time between the encouraging people to
computer screen and the split their time between
big-screen TV
the computer screen and
• View and engage online
simultaneously the big-screen TV.
- The New York Times
(http://www.nytimes.com
/2010/02/24/business/med
ia/24cooler.html?_r=1&ref
=technology)
ashwinirath.com

14. Integration of Two Media
• Broadcast of the 51st Grammy Awards on uStream and
Facebook increased TV audience by 35%
(http://socialmediatoday.com/SMC/182824)
• Over (a period of) time we may see eyeballs getting split
between television and online leading to drop in IPL TV
ratings.
(http://www.mecglobal.com/assets/Uploads/PressRoom/
AllFiles/MEC-IPL-5-Press-Release040312.pdf)
Full integration rather than just
augmentation.
ashwinirath.com

15. Challenges: Privacy
Integration Government
and
Usability
behind
of Social
International
Transitions
Norms
Public Domain
Networking and Social
Networking
with Public Evolution of
Accessing
Devices and
Interoperability
of Data across
Broadcasting
Devices
S/W
Systems
End-user
Bandwidth
ashwinirath.com

16. How Don’t People Watch TV?
People don’t watch a channel, download
App, then change channel and download
another App.
• ConnecTV uses audio-recognition technology to
pick up on what a viewer is watching and offers
suggestions about supplementary stories and
programmes (http://connectv.com)
• Yahoo’s IntoNow (http://www.intonow.com)
• Miso (http://itunes.apple.com/in/app/miso-
social-tv/id352823603?mt=8)
• GetGlue (http://getglue.com)
ashwinirath.com

17. All Is Not Well!
“Self-obsession and one-moment glory have pushed
people to divulge everything about them online.
Happiness when we get likes, and arrogance if we
are criticized, remain the prevailing phenomena on
social media.”
(https://www.batoi.com/360/odisha/2012/06/30/the-
asocial-networking-by-dhiraj-kumar-book-review/)
The notion of popularity is important to adolescents;
the group effect can both be reassuring and allow a
sense of experimentation.
- Barbie Clarke, University of Cambridge
ashwinirath.com

18. Where Does Privacy End?
A woman with 700 followers on Twitter claimed that
her privacy had been violated when UK's Daily Mail
reported based on tweets. UK's Press Complaints
Commission (PCC) rejected the claim.
(http://www.smh.com.au)
• Channels quote from celebrities’ tweets.
• Popularity of a celebrity depends on number of
followers on Twitter or how fast it’s increasing!
• Tweets as valid opinions for topics in public domain
ashwinirath.com

19. Peep into the Underlying
Reality
You discover a person paying attention to detail, but
email reveals his careless spelling.
• To err is human
• Language and social behaviour will change rapidly
• Mistake in setting the privacy limit may end up in chaos
Social surveillance
ashwinirath.com

20. Elements of Social Control
Domain Rules Sanctions
Individual Ethics and Netiquette Self-restraint
Company or Portal User agreement and Moderation by
Reminder by software Administrators and
code software code
Social Environment Situational and peer Shaming, blaming
group norms and exclusion
Organization Organizational rules Organizational
enforcement
Government Law State enforcement
International Treaty International
enforcement
ashwinirath.com

21. If you do not accept
social networking in
public domain, you
have only one option.
Cut the power to your
laptop or mobile.
Without electricity, there
is no online community
and no social network!
ashwinirath.com

22. Thank You
ashwinirath.com