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Shoeby (kickoff) Jie Chen 10/4/2009
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object],[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object]
Consumer behavior (online) ,[object Object],[object Object]
Consumer Journey Marking presentation site Brand awareness Add value to Brand and customers Online shop
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation method: “ The User Experience Honeycomb” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation method: “ The User Experience Honeycomb” ,[object Object],[object Object],[object Object]
Design approach: “Goal-Directed Design Process”
Shoeby ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoeby ,[object Object]
Shoeby ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoeby - Competitors’ analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoeby - Competitors’ analysis ,[object Object]
Shoeby - Competitors’ analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shoeby - Competitors’ analysis ,[object Object]
Shoeby - Competitors’ analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoeby - Competitors’ analysis ,[object Object]
Shoeby – Target groups Women (25 -35)
Shoeby – Target groups
Shoeby – Target groups
Shoeby – Target groups
Shoeby – Target groups Focus target groups
Shoeby – Target groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Any questions

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