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美术设计




       研究中外字体设计的工具书
                         吴 守 明




  字体设计无论对宣传工作, 还是现代设计的 各         字体设计的应用范围、概念、分类和原则。在字体分
个领域 ( 视觉传达设计: 平面印刷、美术设计、 包装、     类中介绍了汉字字体、拉丁字母字体和阿拉伯数字
装 潢、广告、影视、展示陈列、CI 等, 工业设 计, 环    字体; 在字体的设计原则中强调了可读性、字形规
境艺术设计等) 都十分重要。
             因为字体设 计的优劣和         范、风格统一、时代性和民族风格等特点。第二章为
处理得当与否, 直接影响到应用的效果和效率。不少         字体的历史沿革: 介绍文字起源、中国的各民族文
从事现代设计的青年朋友, 忽视字体设计, 认为只要        字、汉字的沿革、中国民族文字结构的分类、  日本文
画面构思、构图、色彩、表现技巧好就行, 在文字的         字等内容。第三章为字体设 计的规律: 介绍了汉字的
字体选择、设计、构图等方面考虑得很草 率, 不能把        基本笔画和部首、
                                        汉字的间 架结构、
                                                字体设计的基本
文字作为画面的组成部分来考虑, 以为文字可有 可         规律。
                                   第四章为字体设计中 的错觉处理。
                                                  这一章极为
无, 有时造成整体设计的失败。这类例子举不胜举。         重要, 介绍了字体的常用错 觉处理方法、
                                                    书法与金石
可以这样说, 忽视字体设计研究的设计师是不完善、         艺术中的错觉处理、 拉丁字 母的错觉处理。第五章为
不合格的设计师。本书作者张福昌先生, 现任无锡轻         字体的设计方法和步骤: 介绍了汉字和拉丁字母的
工大学设计学院院长, 是著名的美术设计家。他针对         书写步骤与方法、
                                        连字字体 设计和创意字体设计。第
字体设计在现代设计中的地位和重要性 , 积多年 教        六章为中外字体的广泛应用。此书还附有大量的中
学和设计研究实践经验, 撰写了这本 《
                  中外字体 设         外各种艺术字体范例。这本书囊括了中外字体设计
计》 他呼吁所有设计人员应该像重视画 面设计一样
  。                              研究的最新成果。它是从事现代设计者和美术设计
重视字体设计。 字体设计不是孤立地进行, 要结合具        人员难得的工具书。
体的设计任务、 画面的构图、
             使用的材料 等进行综合
考虑, 否则难以达到理想的效果。                 □附记 《中外字体设计》 16 开 定价: 33. 00 元 河北
  本书共分六章。第一章为字体设计概念: 论述了              美术出版社出版




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研究中外字体設計的工具書

  • 1. 美术设计 研究中外字体设计的工具书 吴 守 明   字体设计无论对宣传工作, 还是现代设计的 各 字体设计的应用范围、概念、分类和原则。在字体分 个领域 ( 视觉传达设计: 平面印刷、美术设计、 包装、 类中介绍了汉字字体、拉丁字母字体和阿拉伯数字 装 潢、广告、影视、展示陈列、CI 等, 工业设 计, 环 字体; 在字体的设计原则中强调了可读性、字形规 境艺术设计等) 都十分重要。 因为字体设 计的优劣和 范、风格统一、时代性和民族风格等特点。第二章为 处理得当与否, 直接影响到应用的效果和效率。不少 字体的历史沿革: 介绍文字起源、中国的各民族文 从事现代设计的青年朋友, 忽视字体设计, 认为只要 字、汉字的沿革、中国民族文字结构的分类、 日本文 画面构思、构图、色彩、表现技巧好就行, 在文字的 字等内容。第三章为字体设 计的规律: 介绍了汉字的 字体选择、设计、构图等方面考虑得很草 率, 不能把 基本笔画和部首、 汉字的间 架结构、 字体设计的基本 文字作为画面的组成部分来考虑, 以为文字可有 可 规律。 第四章为字体设计中 的错觉处理。 这一章极为 无, 有时造成整体设计的失败。这类例子举不胜举。 重要, 介绍了字体的常用错 觉处理方法、 书法与金石 可以这样说, 忽视字体设计研究的设计师是不完善、 艺术中的错觉处理、 拉丁字 母的错觉处理。第五章为 不合格的设计师。本书作者张福昌先生, 现任无锡轻 字体的设计方法和步骤: 介绍了汉字和拉丁字母的 工大学设计学院院长, 是著名的美术设计家。他针对 书写步骤与方法、 连字字体 设计和创意字体设计。第 字体设计在现代设计中的地位和重要性 , 积多年 教 六章为中外字体的广泛应用。此书还附有大量的中 学和设计研究实践经验, 撰写了这本 《 中外字体 设 外各种艺术字体范例。这本书囊括了中外字体设计 计》 他呼吁所有设计人员应该像重视画 面设计一样 。 研究的最新成果。它是从事现代设计者和美术设计 重视字体设计。 字体设计不是孤立地进行, 要结合具 人员难得的工具书。 体的设计任务、 画面的构图、 使用的材料 等进行综合 考虑, 否则难以达到理想的效果。 □附记 《中外字体设计》 16 开 定价: 33. 00 元 河北 本书共分六章。第一章为字体设计概念: 论述了 美术出版社出版 54