1. New Matrimonial Services
Sabke liye jeewansathi.com

2. Current Scenario
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Matrimonial sites are now the 13th most popular mainstream online
activity
Over 12 million Indians use online matrimonial searches
50% members of marriage portals live in the five metros
79% of online matrimony surfers are well-qualified
The organized matrimonial business in India is worth about Rs 1,000
crore (Rs 10 billion).
100 odd matrimonial sites exist in India
In a country of 1.12 billion people, Internet users number around 45
million. Of those, approximately 6 million to 8 million are seeking future
mates online
Source: Study by JuxtConsult

3. Main Players
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Shaadi.com
BharatMatrimony.com
Jeevansaathi.com
TimesMatri.com
Simplymarry.com

4. Market Share
Shaadi.com
Bharatmatrimony
8%
Jeevansaathi
4%
43%
45%
others

5. Growth Potential
• 50% growth rate in marriage site sector.
• Acc. to US-based EmPower Research, the
online matrimony industry in India may reach 21
million registrations with revenues of $63 million
by 2011-2012
• Current Internet growth rate: 25% to 30% YOY

6. Demographic
• Age: 25-35 age group forms the
largest base of matrimonial users
at 40 per cent, followed by the 1924 age group at 34 per cent.
• 79% of online matrimony surfers
are well-qualified
Geographic
• 50% members of marriage portals
live in the five metros
• Indians present in every corner
of the world
• The South accounts for 44 per
cent of users of matrimonial Web
sites
Segmentation
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Behavioral
Occasions: Marriage, Remarriage
Benefits:Economy, Convenience,
Secure and private Platforms
User Status: Potential users, First
Time users, on users, Regular
users
Usage Rate: Medium
Psychographic
• Traditional culture of Arranged
Marriages
• Religion, Mother Tongue ,Caste are
important criteria for matrimony
• Consumers are time constrained

7. Competitor Analysis

8. Popularity - Internationally and
amidst NRI’s
Percentage traffic from various countries
Shaadi
BM
Jeevansathi
SimplyMarry
India
53.1
72.5
80.5
63.2
USA
11.5
4.6
3.1
4.5
UK
6.2
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2.9
UAE
3.5
4.0
2.4
10.6
Traffic rank in various countries
India
31
28
94
241
USA
1646
11108
28734
51292
UAE
276
693
1287
1260

9. Ranking
Google PageRank - Higher the better - Shaadi/SimplyMarry
Alexa Rank - Lesser the better
- JeevanSaathi
Compete Rank - The lesser the better - Shaadi
Quantcast Rank (Quantcast provides US base site visitor demographic
statistics) - The lesser the better
-BM
Technorati Links - The more the number of links, the better for a site
-Shaadi

10. Traffic
Number of people visit sites
Criteria &
Change
Shaadi
BM
Jeevansathi
SimplyMarry
People
695,190
34,824
31,339
21,782
Average stay (Average no. of min, on the site per visit)
6:31
5:23
2:19
Avg Stay
4:14
Source : Compete.com
According to Ranking.com
Shaadi.com – 477
JeevanSathi.com – 1317
BharatMatrimony – 2215
SimplyMarry - 11701
(The lesser the rank - the better of course)

11. People Count-Monthly
Well Shaadi seems to be the clear winner

12. Price Comparison
Duration Shaadi.co JeevanSathi.co BharatMatrimony.c SimplyMarry.co
m
m
om
m
3 months
1595
1350 – 1900
1590 – 2290
500
6 months
2655
1900- 2750
2690 – 3890
1000
9 months
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3440 - 4990
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12 months
4250
4100
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2500 - 3500
Note: All figures mentioned are in Indian Rupees (INR)

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The name is short and simple and most relevant
largest NRI audience.
nice secure feel about it
Simple search
Dynamic testimonial
Shaaditimes.com – A Wedding Portal of sorts

15. • Group of 15 portals
• Extremely popular amidst South Indians and for other regional
services
• A reason why someone would visit BM before Shaadi is:
- Good advertising by BM
- Word of Mouth
• The Search is again simple and efficient.
• Displays results without having to register
• Too aggressive while Marketing themselves
• India's anti-monopoly watchdog, Monopolies and Restrictive
Trade Practices Commission (MRTPC) asks to stop success
Ads to matrimony website Bharatmatrimony.com
• ISO 9001:2000 certification
• Matrimony Xpress: blogging platform

17. • JeevanSathi comes from the stable of
InfoEdge, i.e. it is a Naukri.com group
company
• Most traffic at least in India
• Too many paid membership options -18!

19. • Promoted by TimesGroup
• Leading off-line matrimonial service
• Great position to be eventual leaders if they
can utilize the newspaper matrimonial
classifieds
• Simple tactic –
– show the benefit of a free listing on
SimplyMarry.com
– when a person buys a listing for the matrimonial
classified in the newspaper , later on try to
convert him into a paid online customer

21. Analysis of the Ads
Shaadi.com
 Target Audience: Youth looking forward to
marriage in the near future
 Ad emphasis: Finding the right partner
 Ad execution:
 Fun and enjoyment
 Ads based on real life examples
 Animation based ads
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Key message: Helping today's youth in making
the right decision in marriage
Reason to believe: Ad presentation
synchronizes with the youth mind set

22. BharatMatrimony.com
 Target Audience:
 Parents looking for a match for their children
 Youth looking forward to marriage in the near future
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Ad emphasis: Right combination of cultural and
modern values
Ad execution:
 Endorsement to movies
 Regional portal ads: websites dedicated to individual states
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Key message: Finding a match with the perfect
blend of modern and traditional values
Reason to believe: Ad presentation depicts present
scenario; a spouse who understands you and your
family needs

23. SimplyMarry.com
 Target Audience:
 Parents looking for a remarriage option for their
children
 Close family members and friends
 Individuals – divorced or widow/widower
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Ad emphasis: Giving marriage a second chance
Ad execution:
 Emotional and sensitive
 Very realistic approach
Key message: To convince people for
remarriage
 Reason to believe: High appeal to the
concerned segment
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24. Customer’s talk
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Shaadi.com seems to be the site I would put my profile on. They’ve got
the largest NRI audience. The site has a nice secure feel about it, but
of course there is scope for improvement. Would be nice to track the
performance of off-line Shaadi Points.
BharatMatrimony.com is extremely popular amidst South Indians and
for other regional services too. Rather too aggressive while Marketing
themselves – which might not be that good a tactic. A lot to work on to
be No. 1.
JeevanSathi.com has been doing really well and according to
statistics they get the most traffic at least in India. After speaking to a
couple of parents (who were spouse hunting for their children) – they
said they were most comfortable on JeevanSathi. They need to reduce
the no. of paid membership options asap!
SimplyMarry.com started off with a bang – only because it belonged to
the TimesGroup. The name of the website has received a lot of
criticism. But I did like their advertising campaign. They are in a great
position to be eventual leaders if they can utilise the newspaper
matrimonial classifieds.

25. Superiority Factors
Shaadi.com
 Simplicity of title
 Real Sample size
 Simple Registration
 Without Registration can peep into 50
profiles
 Economical
 An array of regional options.

26. Bharatmatrimonial.com
 Good Branding
 ISO 9001:2000 certified
 Matrimony express
 Ample of option for comfort
 High Customer Visibility

27. 
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1.
2.
3.
4.
Our Company ( Sabke liye jeewansathi.com)
Gay Marriages
Preference Customization
Tie ups with repeated designer,makeover artist and
tatto parlors.
Privacy is the top priority
Stamping and Verification
Intelligent contact features
Forward Integration
Suitable Dating locations
Honeymoon packages
Tie up with builders in finding a house for newly
wedding couples
Providing Free Trials to grab the attention of the
candidates.

28. User Preference search agent.
 Impersonal meet arrangement for bride
and grooms with providing augmented
service level .
 Unparalleled Agile working.
 Involvement of Internal Customers
(horizontal structure) to promote
empowerment and innovation.
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29. SERVICE RECOVERY
MODEL

recovery model.docx (Open hyper link)

30. Creating the Salience
(Advertisement)
Advertisement(Paid)
 Social Media (facebook, twitter)
 Print Media
Advertisement (Non-Paid)
 Earned Media – we call it WORD OF
MOUTH
 Owned Media – we call it CUSTOMER
RELATIONSHIP.

31. Financial Outlays and Non
Financial Burdens
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Financial Outlays
 Registration Fee
 Internet cost
 Cost of machine used as interface
 Transportation cost (If customer do not have
access to internet at home )

32. 
Non Financial burden
 Time
 Risk of reliability of data published on
website
 Ambiguity
 Fear & Anxiety
 Risk of accident
 Fear of misuse of personal information.
 Fear of Fraud candidates

33. Our approach to overcome
Financial and non financial outlays
We will provide free registration for Initial
15 days
 We will send details of candidates by
post if our any customer is unable to
access the internet
 Also we will provide on call service if
customer is not clear with the
information given to him
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34. Continues..
If required we will send our personal to
their home
 We will sign a contract with our
customer in which we will mention that
the information given to us will not share
with anyone without his/her permeation.
 Proper background verification should
be done before any new registration.


35. Thank you