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Social media in practice - day to day examples of successful and painful conversations

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✔ Antony Slabinck
✔ Antony Slabinck

Social media in practice: Day to examples of succesful and painful conversations. Be sure to check out the other presentations we gave at our LBi Client Afternoon.

Business
1 of 37
Social Media in practice Day to day examples
Social media in practice : day to day examples LBi Client Afternoon - 21 April 2010
Starbucks
MyStarbucksIdea Starbucks, US
MyStarbucksIdea Starbucks, US
Visibility of the outcome Encourage discussions Promote the action Interactive features Increasecoverage
Nestlé VS Greenpeace
Greenpeace Spot
CampaignWebsite
Twitter Strike, 17-19 March
Streisand Effect
Streisand Effect on 18th March
Crisisisofficial
Facebook Official Page
Community Manager
Q&A Page (withoutcomments)
Indonesian Boycott
Community Manager Apologizes
Stock Markets
New PR Team ?
Toyota Recalls
Official Response
Q&A Day on Digg
Twitter Channel
Dedicated Page
Surprisingresult : SIM score increase Social Influence Marketing score
Best Buy
Twelpforce Commercial
Twelpforce Profile
El Cosi
Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be

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