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Product Ownership
Leaders of Agile Webinar with Kent Beck
Aslam Khan :: @aslamkhn :: aslamkhan.net
In the last webinar ...



PO




        The Product Owner is the keystone
PO’s spend a lot of time on stories

       write stories (and/or scenarios)
1
            As a … I want … so that / Given … when … then …

       groom backlog
2
            more work on stories

       give input for sprint planning
3
            more about stories

       sit in on sprint review
4
            compares output (software) to input (stories)

       deal with stakeholders
5
            giving and receiving information

...    do a lot of (other) planning too
(Stereo?)                                                                                               Typically

                                                                                                                                                                                                                                                                                Things the customers want
                                                                                                                                                                        ?!?

                                                                                                                                                                                                                                                                                Product Owner processes, and
                                                                                                                                                                                                                                                                                churns out stories

                                                                                                                                                                                                                                                                                Prioritized Backlog
 The quick brown fox jumped over                                     The quick brown fox jumped over
                                                                                                                                         The quick brown fox jumped over                                     The quick brown fox jumped over
 the lazy dog The quick brown fox                                    the lazy dog The quick brown fox
                                                                                                                                         the lazy dog The quick brown fox                                    the lazy dog The quick brown fox
jumped over the lazy dogThe quick over
           The quick brown fox jumped                               jumped over the lazy dogThe quick over
                                                                               The quick brown fox jumped
                                                                                                                                        jumped over the lazy dogThe quick over
                                                                                                                                                   The quick brown fox jumped                               jumped over the lazy dogThe quick over
                                                                                                                                                                                                                       The quick brown fox jumped
  brown fox jumped over the lazybrown fox
           the lazy dog The quick                                     brown fox jumped over the lazybrown fox
                                                                               the lazy dog The quick
              jumped over the lazy dogThe                                         jumped over the lazy dogThe                             brown fox jumped over the lazybrown fox
                                                                                                                                                   the lazy dog The quick                                     brown fox jumped over the lazybrown fox
                                                                                                                                                                                                                       the lazy dog The quick
  dogThe quick brown fox jumped                                       dogThe quick brown fox jumped                                                   jumped over the lazy dogThe                                         jumped over the lazy dogThe
                                                                                                                                          dogThe quick brown fox jumped                                       dogThe quick brown fox jumped
 over the lazy dogThe quick brown over the
            quick brown fox jumped
                      The quick brown fox jumped over                over the lazy dogThe quick brown over the
                                                                                quick brown fox jumped
                                                                                          The quick brown fox jumped over
             lazy dogThelazy dog                                                                                                         over the lazy dogThe quick brown over the
                                                                                                                                                    quick brown fox jumped
                                                                                                                                                              The quick brown fox jumped over                over the lazy dogThe quick brown over the
                                                                                                                                                                                                                        quick brown fox jumped
                                                                                                                                                                                                                                  The quick brown fox jumped over
                      the quick brown fox
    fox jumped over the lazy dog The quick brown fox                             lazy dogThelazy dog
                                                                                          the quick brown fox
                                                                        fox jumped over the lazy dog The quick brown fox                             lazy dogThelazy dog
                                                                                                                                                              the quick brown fox
                                                                                                                                            fox jumped over the lazy dog The quick brown fox                             lazy dogThelazy dog
                                                                                                                                                                                                                                  the quick brown fox
                                                                                                                                                                                                                fox jumped over the lazy dog The quick brown fox
              jumped over the lazy dogThe
                          jumped over the lazy dogThe                             jumped over the lazy dogThe
                                                                                              jumped over the lazy dogThe
                                                                                                                                                      jumped over the lazy dogThe
                                                                                                                                                                  jumped over the lazy dogThe                             jumped over the lazy dogThe
                                                                                                                                                                                                                                      jumped over the lazy dogThe
            quick brown fox jumpedfox jumped over the
                       quick brown over thebrown fox jumped over
                                  The quick                                     quick brown fox jumpedfox jumped over the
                                                                                           quick brown over thebrown fox jumped over
                                                                                                      The quick                                     quick brown fox jumpedfox jumped over the
                                                                                                                                                               quick brown over thebrown fox jumped over
                                                                                                                                                                          The quick                                     quick brown fox jumpedfox jumped over the
                                                                                                                                                                                                                                   quick brown over thebrown fox jumped over
                                                                                                                                                                                                                                              The quick
                        lazy dog the lazy dog The quick brown fox
                         lazy dogThe quick brown fox                                        lazy dog the lazy dog The quick brown fox
                                                                                             lazy dogThe quick brown fox
                                                                                                                                                                lazy dog the lazy dog The quick brown fox
                                                                                                                                                                 lazy dogThe quick brown fox                                        lazy dog the lazy dog The quick brown fox
                                                                                                                                                                                                                                     lazy dogThe quick brown fox
                     jumped over the lazy dogThe
                                 jumped over the lazy dogThe                             jumped over the lazy dogThe
                                                                                                     jumped over the lazy dogThe
                                                                                                                                                             jumped over the lazy dogThe
                                                                                                                                                                         jumped over the lazy dogThe                             jumped over the lazy dogThe
                                                                                                                                                                                                                                             jumped over the lazy dogThe
                    quick brown fox jumpedfox jumped over the
                              quick brown over the                                      quick brown fox jumpedfox jumped over the
                                                                                                  quick brown over the
                                                                                                                                                            quick brown fox jumpedfox jumped over the
                                                                                                                                                                      quick brown over the                                      quick brown fox jumpedfox jumped over the
                                                                                                                                                                                                                                          quick brown over the
                               lazy dog
                                lazy dogThe quick brown fox                                        lazy dog
                                                                                                    lazy dogThe quick brown fox
                                                                                                                                                                       lazy dog
                                                                                                                                                                        lazy dogThe quick brown fox                                        lazy dog
                                                                                                                                                                                                                                            lazy dogThe quick brown fox
                                jumped over the lazy dogThe                                         jumped over the lazy dogThe
                                                                                                                                                                        jumped over the lazy dogThe                                         jumped over the lazy dogThe
                               quick brown fox jumped over the                                     quick brown fox jumped over the
                                                                                                                                                                       quick brown fox jumped over the                                     quick brown fox jumped over the
                                         lazy dog                                                            lazy dog
                                                                                                                                                                                 lazy dog                                                            lazy dog




                                       1                                                                       2                                                              3                                                                          4
                                                                                                                                                                                                                                                                                Development team commits to
                                                                                                                                                                                                                                                                                some stories
                                                                                                                   Not Started                                                 In Progress                                                                Done




                                                                                                                                                                                                                                                                                Build and deliver it
                                                                                                                                                                             change schema
                                                                                                                    change schema                                                                                                                   change schema
                                                loginas asdfa
                                                 asdfa asdfg
                                                     asdf

                                            asdfas asfa asdf aga
                                                                                                                                                                                   change schema




                                                                                                                change schema
                                                loginas asdfa
                                                 asdfa asdfg                                                                                                                      change schema
                                            asd as as agagaag


                                                                                                                    change schema




                                             book loginas asdfa                                                 change schema                                                                                                                       change schema
                                                asdfa asdfg
I observed that PO’s should

      Spend less time formalising stories
1     Spend more time talking with the team.



      Provide feedback to the team about product
2     knowledge



      Give feedback to the team on product
3     implementation options
That is ...

                                                                                                                                                Things the customers want

                                                                                                                                                Product owner still prioritizes
                       1
                                      2
                                                                                       3
                                                                                                                4
                                                                           The quick brown fox jumped over the lazy dog The
                                                                          quick brown fox jumped over the lazy dogThe quick
                                                                                                                            5
                                                                        brown fox jumped over the lazy dogThe quick brown fox
                                                                         jumped over the lazy dogThe quick brown fox jumped
                                                                                                                                                needs
                                                                                           over the lazy dog




                                                                                                                                                Product Owner and team have lots
            The quick brown fox jumped over the lazy dog The quick
            brown fox jumped over the lazy dogThe quick brown fox
           jumped over the lazy dogThe quick brown fox jumped over
           the lazy dogThe quick brown fox jumped over the lazy dog




                                                    The
                                                  quick
                                                  brown
                                                    fox
                                                 jumped
                                                 over the
                                                   lazy
                                                 dog The
                                                  quick
                                                  brown
                                                                                     The quick
                                                                                     brown fox
                                                                                      jumped
                                                                                                                The quick
                                                                                                                brown fox
                                                                                                                 jumped
                                                                                                                 over the
                                                                                                                lazy dog
                                                                                                                The quick
                                                                                                                                                of conversations
                                                    fox                               over the
                                                                                                                brown fox
                                                 jumped                              lazy dog
                                                                                                                 jumped
                                                 over the   The quick                The quick   The quick
                                                                                                                 over the
                                                   lazy     brown fox                brown fox   brown fox
                                                                                                                  lazy
                                                 dogThe      jumped        The quick jumped       jumped
                                                                                                                 dogThe
                                                  quick      over the      brown fox over the     over the
                                                                                                                  quick
                                                  brown     lazy dog        jumped     lazy      lazy dog
                                                                                                                brown fox
                                                    fox     The quick       over the dogThe      The quick
                                                                                                                 jumped
                                                 jumped     brown fox      lazy dog quick        brown fox
                                                                                                                 over the
                                                 over the    jumped        The quick brown fox    jumped
                                                                                                                  lazy




                                                                                                                                                Team writes stories and scenarios
                                                   lazy      over the      brown fox  jumped      over the
                                                                                                                 dogThe
                                                 dogThe       lazy          jumped over the        lazy
                                                                                                                  quick
                                                  quick      dogThe         over the   lazy       dogThe
                                                                                                                brown fox
                                                  brown       quick          lazy     dogThe       quick
                                                                                                                 jumped
                                                    fox     brown fox       dogThe     quick     brown fox
                                                                                                                 over the
                                                 jumped      jumped          quick brown fox      jumped
                                                                                                                  lazy
                                                 over the    over the      brown fox jumped       over the
                                                                                                                 dogThe
                                                   lazy       lazy          jumped over the        lazy
                                                                                                                  quick
                                                 dogThe      dogThe         over the   lazy       dogThe
                                                                                                                brown fox
                                                  quick       quick          lazy     dogThe       quick
                                                                                                                 jumped
                                                  brown     brown fox       dogThe     quick     brown fox
                                                                                                                 over the
                                                    fox      jumped          quick brown fox      jumped
                                                                                                                lazy dog
                                                 jumped      over the      brown fox  jumped      over the
                                                 over the     lazy          jumped over the        lazy
                                                   lazy      dogThe         over the lazy dog     dogThe
                                                    dog       quick          lazy                  quick
                                                            brown fox       dogThe               brown fox
                                                             jumped          quick                jumped
                                                             over the      brown fox              over the
                                                            lazy dog        jumped               lazy dog
                                                                            over the
                                                                           lazy dog




                                          Not Started                                             In Progress                       Done




                                                                                                 change schema
                                           change schema                                                                        change schema
   loginas asdfa
    asdfa asdfg
        asdf

asdfas asfa asdf aga
                                                                                                      change schema




                                        change schema
   loginas asdfa
    asdfa asdfg                                                                                      change schema




                                                                                                                                                Team commits, builds and delivers
asd as as agagaag


                                          change schema




book loginas asdfa                      change schema                                                                           change schema
   asdfa asdfg
There’s a common thread here

    Spend less time formalising stories
1   Spend more time talking with the team.



    Provide feedback to the team about product
2   knowledge



    Give feedback to the team on product
3   implementation options
By itself, this may
  not be a problem



                                                        2                                               4                          5
                                                    1                         3
                                                               The quick brown fox jumped over the lazy dog The
                                                              quick brown fox jumped over the lazy dogThe quick
                                                            brown fox jumped over the lazy dogThe quick brown fox
                                                             jumped over the lazy dogThe quick brown fox jumped
                                                                               over the lazy dog




 The quick brown fox jumped over the lazy dog The
quick brown fox jumped over the lazy dogThe quick
brown fox jumped over the lazy dogThe quick brown
 fox jumped over the lazy dogThe quick brown fox
             jumped over the lazy dog


                                                                      The
                                                                    quick
                                                                    brown
                                                                      fox
                                                                   jumped
                                                                                                                            The quick
                                                                   over the
                                                                                                                            brown fox
                                                                     lazy
                                                                                                                             jumped
                                                                   dog The                          The quick




                                                                                                                                        The feedback loop is tied
                                                                                                                             over the
                                                                    quick                           brown fox
                                                                                                                            lazy dog
                                                                    brown                            jumped
                                                                                                                            The quick
                                                                      fox                            over the
                                                                                                                            brown fox
                                                                   jumped                           lazy dog
                                                                                                                             jumped
                                                                   over the   The quick             The quick   The quick
                                                                                                                             over the
                                                                     lazy     brown fox             brown fox   brown fox
                                                                                                                              lazy
                                                                   dogThe      jumped     The quick jumped       jumped
                                                                                                                             dogThe
                                                                    quick      over the   brown fox over the     over the
                                                                                                                              quick
                                                                    brown     lazy dog     jumped     lazy      lazy dog
                                                                                                                            brown fox
                                                                      fox     The quick    over the dogThe      The quick
                                                                                                                             jumped
                                                                   jumped     brown fox   lazy dog quick        brown fox
                                                                                                                             over the
                                                                   over the    jumped     The quick brown fox    jumped
                                                                                                                              lazy
                                                                     lazy      over the   brown fox  jumped      over the
                                                                                                                             dogThe
                                                                   dogThe       lazy       jumped over the        lazy
                                                                                                                              quick
                                                                    quick      dogThe      over the   lazy       dogThe
                                                                                                                            brown fox
                                                                    brown       quick       lazy     dogThe       quick
                                                                                                                             jumped
                                                                      fox     brown fox    dogThe     quick     brown fox
                                                                                                                             over the
                                                                   jumped      jumped       quick brown fox      jumped
                                                                                                                              lazy
                                                                   over the    over the   brown fox jumped       over the
                                                                                                                             dogThe
                                                                     lazy       lazy       jumped over the        lazy
                                                                                                                              quick
                                                                   dogThe      dogThe      over the   lazy       dogThe
                                                                                                                            brown fox
                                                                    quick       quick       lazy     dogThe       quick




                                                                                                                                        to the Product Owner
                                                                                                                             jumped
                                                                    brown     brown fox    dogThe     quick     brown fox
                                                                                                                             over the
                                                                      fox      jumped       quick brown fox      jumped
                                                                                                                            lazy dog
                                                                   jumped      over the   brown fox  jumped      over the
                                                                   over the     lazy       jumped over the        lazy
                                                                     lazy      dogThe      over the lazy dog     dogThe
                                                                      dog       quick       lazy                  quick
                                                                              brown fox    dogThe               brown fox
                                                                               jumped       quick                jumped
                                                                               over the   brown fox              over the
                                                                              lazy dog     jumped               lazy dog
                                                                                           over the
                                                                                          lazy dog
market info
                                                                                                                                    str
                                                                                                                                       ate
      ers                                                                                                                                  gy
   tom
Cus



                 (
                                                                                          ((                       (
                          (



            ((                                                                                                               ((




                                                                                                                            Product Owner deals with lots
                       The
                     quick
                     brown
                       fox




                                                                                                                            of diverse information
                     jumpe
                     d over                                                     The
                       the                                                    quick
                      lazy                             The                    brown
                       dog                           quick                      fox
                       The                           brown                   jumped
                     quick                             fox                   over the
                     brown                          jumped                     lazy
                                 The                              The
                       fox                          over the                dog The
                               quick                            quick
                     jumpe                            lazy                    quick
                               brown        The                 brown
                     d over                         dog The                   brown
                                 fox      quick                   fox
                       the                           quick                      fox
                              jumped      brown                jumped
                      lazy                           brown                   jumped
                              over the      fox                over the
                     dogTh                             fox                   over the
                                lazy     jumped                  lazy
                        e                           jumped                     lazy
                              dog The    over the              dog The
                     quick                          over the                 dogThe
                               quick       lazy                 quick
                     brown                            lazy                    quick
                               brown     dog The                brown
                       fox                          dogThe                    brown
                                 fox      quick                   fox
                     jumpe                           quick                      fox
                              jumped      brown                jumped
                     d over                          brown                   jumped
                              over the      fox                over the
                       the                             fox                   over the
                                lazy     jumped                  lazy
                      lazy                          jumped                     lazy
                              dogThe     over the              dogTheThe
                     dogTh                          over the                 dogThe
                               quick       lazy                 quickquic
                        e                             lazy                    quick
                               brown     dogThe                 brown  k
                     quick                          dogThe                    brown
                                 fox      quick                   foxbrow
                     brown                           quick                      fox
                              jumped      brown                jumped  n
                       fox                           brown                   jumped
                              over the      fox                       fox
                                                               over the
                     jumpe                             fox                   over the
                                lazy     jumped                  lazyjum
                     d over                         jumped                     lazy
                              dogThe     over the              dogThe ped
                       the                          over the                 dogThe
                               quick       lazy                 quickover                                            The
                      lazy                            lazy                    quick
                               brown     dogThe                 brown the                                          quick
                     dogTh                          dogThe                    brown
                                 fox      quick                     lazy
                                                                  fox                              The             brown
                        e                            quick                      fox
                              jumped      brown                jumpeddog                         quick               fox
                     quick                           brown                   jumped
                              over the      fox                      The
                                                               over the                          brown             jumpe
                     brown                             fox                   over the
                                lazy     jumped                  lazyquic                          fox             d over
                       fox                          jumped                     lazy
                              dogThe     over the              dogThe  k                         jumpe               the
                     jumpe                          over the                   The
                                                                                dog                         The
                               quick       lazy                 quickbrow                        d over             lazy
                     d over                           lazy                  quick                         quick
                               brown     dogThe                 brown  n                           the               dog
                       the                             dog                  brown         The             brown
                                 fox      quick                   fox fox                         lazy               The
                      lazy                                                     fox      quick               fox




                                                                                                                            Yet, is focused a lot on the
                              jumped      brown                jumpedjum                           dog             quick
                       dog                                                  jumpe       brown             jumpe
                              over the      fox                       ped
                                                               over the                            The             brown
                                                                            d over        fox             d over
                                lazy     jumped                  lazyover                        quick               fox
                                                                               the      jumpe               the
                                 dog     over the                 dogthe                         brown             jumpe
                                                                              lazy      d over             lazy
                                           lazy                     lazy                           fox             d over
                                                                               dog        the               dog
                                            dog                      dog                         jumpe               the
                                                                               The       lazy               The
                                                                     The                         d over             lazy
                                                                            quick         dog             quick
                                                                     quic                          the              dogT
                                                                            brown         The             brown
                                                                       k                          lazy                he
                                                                               fox      quick               fox
                                                                     brow                         dogT             quick
                                                                            jumpe       brown             jumpe
                                                                       n                            he             brown
                                                                            d over        fox             d over
                                                                      fox                                            fox




                                                                                                                            team
                                                                               the               quick      the
                                                                                        jumpe
                                                                     jum                         brown             jumpe
                                                                              lazy      d over             lazy
                                                                      ped                          fox             d over
                                                                             dogT         the              dogT
                                                                     over                        jumpe               the
                                                                                he       lazy                he
                                                                      the                        d over             lazy
                                                                            quick        dogT             quick
                                                                    lazy                           the              dogT
                                                                            brown          he             brown
                                                                     dog                          lazy                he
                                                                               fox      quick               fox
                                                                     The                          dogT             quick
                                                                            jumpe       brown             jumpe
                                                                     quic                           he             brown
                                                                            d over        fox             d over
                                                                       k                         quick               fox
                                                                               the      jumpe               the
                                                                     brow                        brown             jumpe
                                                                              lazy      d over             lazy
                                                                       n                           fox             d over
                                                                             dogT         the              dogT
                                                                      fox                        jumpe               the
                                                                                he       lazy                he
                                                                     jum                         d over             lazy
                                                                            quick        dogT             quick
                                                                      ped                          the              dogT
                                                                            brown          he             brown
                                                                     over                         lazy                he
                                                                               fox      quick               fox
                                                                      the                         dogT             quick
                                                                            jumpe       brown             jumpe
                                                                    lazy                            he             brown
                                                                            d over        fox             d over
                                                                     dog                         quick               fox
                                                                               the      jumpe               the
                                                                     The                         brown             jumpe
                                                                              lazy      d over             lazy
                                                                     quic                          fox             d over
                                                                             dogT         the              dogT
                                                                       k                         jumpe               the
                                                                                he       lazy                he
                                                                     brow                        d over             lazy
                                                                            quick        dogT             quick
                                                                       n                           the               dog
                                                                            brown          he             brown
                                                                      fox                         lazy
                                                                               fox      quick               fox
                                                                     jum                           dog
                                                                            jumpe       brown             jumpe
                                                                      ped
                                                                            d over        fox             d over
                                                                     over
                                                                               the      jumpe               the
                                                                      the
                                                                              lazy      d over             lazy
                                                                    lazy
                                                                               dog        the               dog
                                                                     dog
                                                                                         lazy
                                                                                          dog
The conflicting life of a PO
  low bandwidth        high bandwidth
     channel               channel
        max                  max




        zero                 zero

too small signal to   Too much noise to
  make decisions        make decisions
What can the PO do about this?
                                                                                  The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The
                                                                                                                       The dog The
                                                                                 quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick
                                                                                                                      dogThe quick
                                                                                                                      brown fox jumped over the lazy dogThe quick brown
                                                                                 brown fox jumped over the lazy dogThe quick brown
                                                                                  fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox
                                                                                                                        fox jumped
                                                                                              jumped over the lazy dog             jumped over the lazy dog




            The
           quick
           brown
            fox
          jumped
                                                                     The quick
          over the
                                                                     brown fox
            lazy
                                                                      jumped
          dog The                            The quick
                                                                      over the
           quick                             brown fox
                                                                     lazy dog
           brown                              jumped
                                                                     The quick
             fox                              over the
                                                                     brown fox
          jumped                             lazy dog
                                                                      jumped
          over the The quick                 The quick   The quick
                                                                      over the
            lazy brown fox                   brown fox   brown fox
                                                                       lazy
          dogThe jumped          The quick jumped         jumped
                                                                      dogThe
           quick    over the     brown fox over the       over the
                                                                       quick
           brown lazy dog         jumped    lazy         lazy dog
                                                                     brown fox
             fox   The quick      over the dogThe        The quick
                                                                      jumped
          jumped brown fox       lazy dog quick          brown fox
                                                                      over the
          over the   jumped      The quick brown fox      jumped
                                                                       lazy
            lazy     over the    brown fox jumped         over the
                                                                      dogThe
          dogThe      lazy        jumped over the          lazy
                                                                       quick
           quick     dogThe       over the   lazy         dogThe
                                                                     brown fox
           brown     quick         lazy    dogThe          quick
                                                                      jumped
             fox   brown fox      dogThe    quick        brown fox
                                                                      over the
          jumped jumped            quick brown fox        jumped
                                                                       lazy
          over the over the      brown fox jumped         over the
                                                                      dogThe
            lazy     lazy         jumped over the          lazy
                                                                       quick
          dogThe    dogThe        over the  lazy          dogThe
                                                                     brown fox
          quick      quick         lazy    dogThe          quick
                                                                      jumped
           brown brown fox        dogThe    quick        brown fox
                                                                      over the
             fox    jumped         quick brown fox        jumped
                                                                     lazy dog
          jumped over the        brown fox jumped         over the
          over the   lazy         jumped over the          lazy
            lazy    dogThe        over the lazy dog       dogThe
             dog     quick         lazy                    quick
                   brown fox      dogThe                 brown fox
                    jumped         quick                  jumped
                      over the   brown fox                over the
                     lazy dog     jumped                 lazy dog
                                  over the
                                 lazy dog




                                                                                                                        ?




                                                                                                                                                                          2       4   5
                                                                                                                                                                              3



  Don’t stand between the team and the customer,
       but create context for each conversation
The PO should focus on WHAT
(but must be able to answer WHY in the context of company and product strategy)
                                                                                    The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The
                                                                                                                         The dog The
                                                                                   quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick
                                                                                                                        dogThe quick
                                                                                                                        brown fox jumped over the lazy dogThe quick brown
                                                                                   brown fox jumped over the lazy dogThe quick brown
                                                                                    fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox
                                                                                                                          fox jumped
                                                                                                jumped over the lazy dog             jumped over the lazy dog




                 The
                quick
                brown
                   fox
                jumped
                                                                       The quick
                over the
                                                                       brown fox
                  lazy
                                                                        jumped
                dog The                       The quick
                                                                        over the
                 quick                         brown fox
                                                                       lazy dog
                 brown                          jumped
                                                                       The quick
                   fox                          over the
                                                                       brown fox
                jumped                         lazy dog
                                                                        jumped
                over the The quick            The quick    The quick
                                                                        over the
                  lazy brown fox               brown fox   brown fox
                                                                         lazy
                dogThe jumped        The quick jumped       jumped
                                                                        dogThe
                 quick    over the   brown fox over the     over the
                                                                         quick
                 brown lazy dog       jumped     lazy      lazy dog
                                                                       brown fox
                   fox   The quick    over the dogThe      The quick
                                                                        jumped
                jumped brown fox     lazy dog quick        brown fox
                                                                        over the
                over the jumped      The quick brown fox    jumped
                                                                         lazy
                  lazy    over the   brown fox jumped       over the
                                                                        dogThe
                dogThe     lazy       jumped over the        lazy
                                                                         quick
                 quick    dogThe      over the   lazy       dogThe
                                                                       brown fox
                 brown     quick       lazy     dogThe       quick
                                                                        jumped
                   fox   brown fox    dogThe     quick     brown fox
                                                                        over the
                jumped jumped          quick brown fox      jumped
                                                                         lazy
                over the over the    brown fox  jumped      over the
                                                                        dogThe
                  lazy     lazy       jumped over the        lazy
                                                                         quick
                dogThe dogThe         over the   lazy       dogThe
                                                                       brown fox
                 quick     quick       lazy     dogThe       quick
                                                                        jumped
                 brown brown fox      dogThe     quick     brown fox
                                                                        over the
                   fox    jumped       quick brown fox      jumped
                                                                       lazy dog
                jumped over the      brown fox jumped       over the




                                                                                                                                                                     This is what we need
                over the   lazy       jumped over the        lazy
                  lazy    dogThe      over the lazy dog     dogThe
                   dog     quick       lazy                  quick
                        brown fox     dogThe               brown fox
                         jumped        quick                jumped
                         over the    brown fox              over the
                        lazy dog      jumped               lazy dog
                                      over the
                                     lazy dog




                                                                                                                          ?

                                                                                                                                                                     because ...


                                                                                                                                                                            2       4   5
                                                                                                                                                                                3
The team should focus on HOW
(but needs to understand the cost of design and development for the WHAT)
                                                                                      The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The
                                                                                                                           The dog The
                                                                                     quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick
                                                                                                                          dogThe quick
                                                                                                                          brown fox jumped over the lazy dogThe quick brown
                                                                                     brown fox jumped over the lazy dogThe quick brown
                                                                                      fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox
                                                                                                                            fox jumped
                                                                                                  jumped over the lazy dog             jumped over the lazy dog




                The
              quick
              brown
                fox
              jumped
                                                                         The quick
              over the
                                                                         brown fox
               lazy
                                                                          jumped
              dog The                            The quick
                                                                          over the
               quick                             brown fox
                                                                         lazy dog
              brown                               jumped
                                                                         The quick
               fox                                over the
                                                                         brown fox
              jumped                             lazy dog
                                                                          jumped
              over the The quick                 The quick   The quick
                                                                          over the
               lazy brown fox                    brown fox   brown fox
                                                                           lazy
              dogThe jumped          The quick jumped         jumped
                                                                          dogThe
              quick       over the   brown fox over the       over the
                                                                           quick
              brown      lazy dog     jumped       lazy      lazy dog
                                                                         brown fox
                fox    The quick      over the    dogThe     The quick
                                                                          jumped
              jumped brown fox       lazy dog     quick      brown fox
                                                                          over the
              over the jumped        The quick brown fox      jumped
                                                                           lazy
               lazy     over the     brown fox jumped         over the
                                                                          dogThe
              dogThe       lazy       jumped over the          lazy
                                                                           quick
              quick       dogThe      over the     lazy       dogThe
                                                                         brown fox
              brown        quick       lazy       dogThe       quick
                                                                          jumped
               fox       brown fox    dogThe    quick        brown fox
                                                                          over the
              jumped      jumped       quick brown fox        jumped
                                                                           lazy
              over the    over the   brown fox jumped         over the
                                                                          dogThe
               lazy        lazy       jumped over the          lazy
                                                                          quick
              dogThe      dogThe      over the     lazy       dogThe
                                                                         brown fox
              quick        quick       lazy       dogThe       quick
                                                                          jumped
              brown      brown fox    dogThe    quick        brown fox
                                                                          over the
               fox        jumped       quick brown fox        jumped
                                                                         lazy dog
              jumped      over the   brown fox jumped         over the
              over the     lazy       jumped over the          lazy
               lazy       dogThe      over the lazy dog       dogThe
                dog        quick       lazy                    quick
                         brown fox    dogThe                 brown fox
                          jumped       quick                  jumped
                          over the   brown fox                over the
                         lazy dog     jumped                 lazy dog
                                      over the
                                     lazy dog




         This is how we
                                                                                                                            ?

           will build it


                                                                                                                                                                              2       4   5
                                                                                                                                                                                  3
Product Ownership - Leaders of Agile Webinar
Product Ownership - Leaders of Agile Webinar
Product Ownership - Leaders of Agile Webinar
Product Ownership - Leaders of Agile Webinar
Product Ownership - Leaders of Agile Webinar
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Product Ownership - Leaders of Agile Webinar

  • 1. Product Ownership Leaders of Agile Webinar with Kent Beck Aslam Khan :: @aslamkhn :: aslamkhan.net
  • 2. In the last webinar ... PO The Product Owner is the keystone
  • 3. PO’s spend a lot of time on stories write stories (and/or scenarios) 1 As a … I want … so that / Given … when … then … groom backlog 2 more work on stories give input for sprint planning 3 more about stories sit in on sprint review 4 compares output (software) to input (stories) deal with stakeholders 5 giving and receiving information ... do a lot of (other) planning too
  • 4. (Stereo?) Typically Things the customers want ?!? Product Owner processes, and churns out stories Prioritized Backlog The quick brown fox jumped over The quick brown fox jumped over The quick brown fox jumped over The quick brown fox jumped over the lazy dog The quick brown fox the lazy dog The quick brown fox the lazy dog The quick brown fox the lazy dog The quick brown fox jumped over the lazy dogThe quick over The quick brown fox jumped jumped over the lazy dogThe quick over The quick brown fox jumped jumped over the lazy dogThe quick over The quick brown fox jumped jumped over the lazy dogThe quick over The quick brown fox jumped brown fox jumped over the lazybrown fox the lazy dog The quick brown fox jumped over the lazybrown fox the lazy dog The quick jumped over the lazy dogThe jumped over the lazy dogThe brown fox jumped over the lazybrown fox the lazy dog The quick brown fox jumped over the lazybrown fox the lazy dog The quick dogThe quick brown fox jumped dogThe quick brown fox jumped jumped over the lazy dogThe jumped over the lazy dogThe dogThe quick brown fox jumped dogThe quick brown fox jumped over the lazy dogThe quick brown over the quick brown fox jumped The quick brown fox jumped over over the lazy dogThe quick brown over the quick brown fox jumped The quick brown fox jumped over lazy dogThelazy dog over the lazy dogThe quick brown over the quick brown fox jumped The quick brown fox jumped over over the lazy dogThe quick brown over the quick brown fox jumped The quick brown fox jumped over the quick brown fox fox jumped over the lazy dog The quick brown fox lazy dogThelazy dog the quick brown fox fox jumped over the lazy dog The quick brown fox lazy dogThelazy dog the quick brown fox fox jumped over the lazy dog The quick brown fox lazy dogThelazy dog the quick brown fox fox jumped over the lazy dog The quick brown fox jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe quick brown fox jumpedfox jumped over the quick brown over thebrown fox jumped over The quick quick brown fox jumpedfox jumped over the quick brown over thebrown fox jumped over The quick quick brown fox jumpedfox jumped over the quick brown over thebrown fox jumped over The quick quick brown fox jumpedfox jumped over the quick brown over thebrown fox jumped over The quick lazy dog the lazy dog The quick brown fox lazy dogThe quick brown fox lazy dog the lazy dog The quick brown fox lazy dogThe quick brown fox lazy dog the lazy dog The quick brown fox lazy dogThe quick brown fox lazy dog the lazy dog The quick brown fox lazy dogThe quick brown fox jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe quick brown fox jumpedfox jumped over the quick brown over the quick brown fox jumpedfox jumped over the quick brown over the quick brown fox jumpedfox jumped over the quick brown over the quick brown fox jumpedfox jumped over the quick brown over the lazy dog lazy dogThe quick brown fox lazy dog lazy dogThe quick brown fox lazy dog lazy dogThe quick brown fox lazy dog lazy dogThe quick brown fox jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe jumped over the lazy dogThe quick brown fox jumped over the quick brown fox jumped over the quick brown fox jumped over the quick brown fox jumped over the lazy dog lazy dog lazy dog lazy dog 1 2 3 4 Development team commits to some stories Not Started In Progress Done Build and deliver it change schema change schema change schema loginas asdfa asdfa asdfg asdf asdfas asfa asdf aga change schema change schema loginas asdfa asdfa asdfg change schema asd as as agagaag change schema book loginas asdfa change schema change schema asdfa asdfg
  • 5. I observed that PO’s should Spend less time formalising stories 1 Spend more time talking with the team. Provide feedback to the team about product 2 knowledge Give feedback to the team on product 3 implementation options
  • 6. That is ... Things the customers want Product owner still prioritizes 1 2 3 4 The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dogThe quick 5 brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped needs over the lazy dog Product Owner and team have lots The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown The quick brown fox jumped The quick brown fox jumped over the lazy dog The quick of conversations fox over the brown fox jumped lazy dog jumped over the The quick The quick The quick over the lazy brown fox brown fox brown fox lazy dogThe jumped The quick jumped jumped dogThe quick over the brown fox over the over the quick brown lazy dog jumped lazy lazy dog brown fox fox The quick over the dogThe The quick jumped jumped brown fox lazy dog quick brown fox over the over the jumped The quick brown fox jumped lazy Team writes stories and scenarios lazy over the brown fox jumped over the dogThe dogThe lazy jumped over the lazy quick quick dogThe over the lazy dogThe brown fox brown quick lazy dogThe quick jumped fox brown fox dogThe quick brown fox over the jumped jumped quick brown fox jumped lazy over the over the brown fox jumped over the dogThe lazy lazy jumped over the lazy quick dogThe dogThe over the lazy dogThe brown fox quick quick lazy dogThe quick jumped brown brown fox dogThe quick brown fox over the fox jumped quick brown fox jumped lazy dog jumped over the brown fox jumped over the over the lazy jumped over the lazy lazy dogThe over the lazy dog dogThe dog quick lazy quick brown fox dogThe brown fox jumped quick jumped over the brown fox over the lazy dog jumped lazy dog over the lazy dog Not Started In Progress Done change schema change schema change schema loginas asdfa asdfa asdfg asdf asdfas asfa asdf aga change schema change schema loginas asdfa asdfa asdfg change schema Team commits, builds and delivers asd as as agagaag change schema book loginas asdfa change schema change schema asdfa asdfg
  • 7. There’s a common thread here Spend less time formalising stories 1 Spend more time talking with the team. Provide feedback to the team about product 2 knowledge Give feedback to the team on product 3 implementation options
  • 8. By itself, this may not be a problem 2 4 5 1 3 The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dog The quick brown fox jumped The quick over the brown fox lazy jumped dog The The quick The feedback loop is tied over the quick brown fox lazy dog brown jumped The quick fox over the brown fox jumped lazy dog jumped over the The quick The quick The quick over the lazy brown fox brown fox brown fox lazy dogThe jumped The quick jumped jumped dogThe quick over the brown fox over the over the quick brown lazy dog jumped lazy lazy dog brown fox fox The quick over the dogThe The quick jumped jumped brown fox lazy dog quick brown fox over the over the jumped The quick brown fox jumped lazy lazy over the brown fox jumped over the dogThe dogThe lazy jumped over the lazy quick quick dogThe over the lazy dogThe brown fox brown quick lazy dogThe quick jumped fox brown fox dogThe quick brown fox over the jumped jumped quick brown fox jumped lazy over the over the brown fox jumped over the dogThe lazy lazy jumped over the lazy quick dogThe dogThe over the lazy dogThe brown fox quick quick lazy dogThe quick to the Product Owner jumped brown brown fox dogThe quick brown fox over the fox jumped quick brown fox jumped lazy dog jumped over the brown fox jumped over the over the lazy jumped over the lazy lazy dogThe over the lazy dog dogThe dog quick lazy quick brown fox dogThe brown fox jumped quick jumped over the brown fox over the lazy dog jumped lazy dog over the lazy dog
  • 9. market info str ate ers gy tom Cus ( (( ( ( (( (( Product Owner deals with lots The quick brown fox of diverse information jumpe d over The the quick lazy The brown dog quick fox The brown jumped quick fox over the brown jumped lazy The The fox over the dog The quick quick jumpe lazy quick brown The brown d over dog The brown fox quick fox the quick fox jumped brown jumped lazy brown jumped over the fox over the dogTh fox over the lazy jumped lazy e jumped lazy dog The over the dog The quick over the dogThe quick lazy quick brown lazy quick brown dog The brown fox dogThe brown fox quick fox jumpe quick fox jumped brown jumped d over brown jumped over the fox over the the fox over the lazy jumped lazy lazy jumped lazy dogThe over the dogTheThe dogTh over the dogThe quick lazy quickquic e lazy quick brown dogThe brown k quick dogThe brown fox quick foxbrow brown quick fox jumped brown jumped n fox brown jumped over the fox fox over the jumpe fox over the lazy jumped lazyjum d over jumped lazy dogThe over the dogThe ped the over the dogThe quick lazy quickover The lazy lazy quick brown dogThe brown the quick dogTh dogThe brown fox quick lazy fox The brown e quick fox jumped brown jumpeddog quick fox quick brown jumped over the fox The over the brown jumpe brown fox over the lazy jumped lazyquic fox d over fox jumped lazy dogThe over the dogThe k jumpe the jumpe over the The dog The quick lazy quickbrow d over lazy d over lazy quick quick brown dogThe brown n the dog the dog brown The brown fox quick fox fox lazy The lazy fox quick fox Yet, is focused a lot on the jumped brown jumpedjum dog quick dog jumpe brown jumpe over the fox ped over the The brown d over fox d over lazy jumped lazyover quick fox the jumpe the dog over the dogthe brown jumpe lazy d over lazy lazy lazy fox d over dog the dog dog dog jumpe the The lazy The The d over lazy quick dog quick quic the dogT brown The brown k lazy he fox quick fox brow dogT quick jumpe brown jumpe n he brown d over fox d over fox fox team the quick the jumpe jum brown jumpe lazy d over lazy ped fox d over dogT the dogT over jumpe the he lazy he the d over lazy quick dogT quick lazy the dogT brown he brown dog lazy he fox quick fox The dogT quick jumpe brown jumpe quic he brown d over fox d over k quick fox the jumpe the brow brown jumpe lazy d over lazy n fox d over dogT the dogT fox jumpe the he lazy he jum d over lazy quick dogT quick ped the dogT brown he brown over lazy he fox quick fox the dogT quick jumpe brown jumpe lazy he brown d over fox d over dog quick fox the jumpe the The brown jumpe lazy d over lazy quic fox d over dogT the dogT k jumpe the he lazy he brow d over lazy quick dogT quick n the dog brown he brown fox lazy fox quick fox jum dog jumpe brown jumpe ped d over fox d over over the jumpe the the lazy d over lazy lazy dog the dog dog lazy dog
  • 10. The conflicting life of a PO low bandwidth high bandwidth channel channel max max zero zero too small signal to Too much noise to make decisions make decisions
  • 11. What can the PO do about this? The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The The dog The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick dogThe quick brown fox jumped over the lazy dogThe quick brown brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox fox jumped jumped over the lazy dog jumped over the lazy dog The quick brown fox jumped The quick over the brown fox lazy jumped dog The The quick over the quick brown fox lazy dog brown jumped The quick fox over the brown fox jumped lazy dog jumped over the The quick The quick The quick over the lazy brown fox brown fox brown fox lazy dogThe jumped The quick jumped jumped dogThe quick over the brown fox over the over the quick brown lazy dog jumped lazy lazy dog brown fox fox The quick over the dogThe The quick jumped jumped brown fox lazy dog quick brown fox over the over the jumped The quick brown fox jumped lazy lazy over the brown fox jumped over the dogThe dogThe lazy jumped over the lazy quick quick dogThe over the lazy dogThe brown fox brown quick lazy dogThe quick jumped fox brown fox dogThe quick brown fox over the jumped jumped quick brown fox jumped lazy over the over the brown fox jumped over the dogThe lazy lazy jumped over the lazy quick dogThe dogThe over the lazy dogThe brown fox quick quick lazy dogThe quick jumped brown brown fox dogThe quick brown fox over the fox jumped quick brown fox jumped lazy dog jumped over the brown fox jumped over the over the lazy jumped over the lazy lazy dogThe over the lazy dog dogThe dog quick lazy quick brown fox dogThe brown fox jumped quick jumped over the brown fox over the lazy dog jumped lazy dog over the lazy dog ? 2 4 5 3 Don’t stand between the team and the customer, but create context for each conversation
  • 12. The PO should focus on WHAT (but must be able to answer WHY in the context of company and product strategy) The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The The dog The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick dogThe quick brown fox jumped over the lazy dogThe quick brown brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox fox jumped jumped over the lazy dog jumped over the lazy dog The quick brown fox jumped The quick over the brown fox lazy jumped dog The The quick over the quick brown fox lazy dog brown jumped The quick fox over the brown fox jumped lazy dog jumped over the The quick The quick The quick over the lazy brown fox brown fox brown fox lazy dogThe jumped The quick jumped jumped dogThe quick over the brown fox over the over the quick brown lazy dog jumped lazy lazy dog brown fox fox The quick over the dogThe The quick jumped jumped brown fox lazy dog quick brown fox over the over the jumped The quick brown fox jumped lazy lazy over the brown fox jumped over the dogThe dogThe lazy jumped over the lazy quick quick dogThe over the lazy dogThe brown fox brown quick lazy dogThe quick jumped fox brown fox dogThe quick brown fox over the jumped jumped quick brown fox jumped lazy over the over the brown fox jumped over the dogThe lazy lazy jumped over the lazy quick dogThe dogThe over the lazy dogThe brown fox quick quick lazy dogThe quick jumped brown brown fox dogThe quick brown fox over the fox jumped quick brown fox jumped lazy dog jumped over the brown fox jumped over the This is what we need over the lazy jumped over the lazy lazy dogThe over the lazy dog dogThe dog quick lazy quick brown fox dogThe brown fox jumped quick jumped over the brown fox over the lazy dog jumped lazy dog over the lazy dog ? because ... 2 4 5 3
  • 13. The team should focus on HOW (but needs to understand the cost of design and development for the WHAT) The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dog The The dog The quick brown fox jumped over the lazy quick brown fox jumped over the lazy dogThe quick dogThe quick brown fox jumped over the lazy dogThe quick brown brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox over the lazy dogThe quick brown fox fox jumped jumped over the lazy dog jumped over the lazy dog The quick brown fox jumped The quick over the brown fox lazy jumped dog The The quick over the quick brown fox lazy dog brown jumped The quick fox over the brown fox jumped lazy dog jumped over the The quick The quick The quick over the lazy brown fox brown fox brown fox lazy dogThe jumped The quick jumped jumped dogThe quick over the brown fox over the over the quick brown lazy dog jumped lazy lazy dog brown fox fox The quick over the dogThe The quick jumped jumped brown fox lazy dog quick brown fox over the over the jumped The quick brown fox jumped lazy lazy over the brown fox jumped over the dogThe dogThe lazy jumped over the lazy quick quick dogThe over the lazy dogThe brown fox brown quick lazy dogThe quick jumped fox brown fox dogThe quick brown fox over the jumped jumped quick brown fox jumped lazy over the over the brown fox jumped over the dogThe lazy lazy jumped over the lazy quick dogThe dogThe over the lazy dogThe brown fox quick quick lazy dogThe quick jumped brown brown fox dogThe quick brown fox over the fox jumped quick brown fox jumped lazy dog jumped over the brown fox jumped over the over the lazy jumped over the lazy lazy dogThe over the lazy dog dogThe dog quick lazy quick brown fox dogThe brown fox jumped quick jumped over the brown fox over the lazy dog jumped lazy dog over the lazy dog This is how we ? will build it 2 4 5 3