2. Content
• Pinterest Development
• About Pinterest
• Pinterest for Business
• Marketing on Pinterest
– Free Pinterest Marketing Techniques
– Paid Pinterest Marketing Techniques
• Pinterest marketing Do’s and don'ts

3. Pinterest Development
• Development of Pinterest began in December
2009, and launched in March 2010.
• The launch of an iPhone app in early March
2011
• On 16 August 2011, Time magazine listed
Pinterest in its "50 Best Websites of 2011"
article.

4. Pinterest Development
• In March 2013, Pinterest acquired Livestar.
• In October 2013, Pinterest acquired
Hackermeter.
• In October 2013, Pinterest won a $225 million
round of equity funding that valued the website
at $3.8 billion

5. Demographics
• Globally, the site is most popular with women.
• In 2012, it was reported that 83% of the global
users were women
Growth
• In February 2013, Reuters and ComScore stated
that Pinterest had 48.7 million users globally.
• In July 2013 Semiocast revealed the website
had 70 million users worldwide.

6. About Pinterest
Pinterest is a tool for collecting and
organizing things you love.

7. About Pinterest

8. Pinterest for Life
Millions of people use Pinterest in
their lives and work.

9. Trip Inspiration

10. Organize an Event

11. Make a wishlist

12. Find Solutions

13. No matter what you’re interested
in,
there’s a place for it here.

14. Pinterest Share of social referred
visits
Pinterest share of referred visits is up 89%
year-over-year and 11% quarter-over-
quarter.

15. Revenue per visitor (RPV)
• Pinterest overtook Facebook for referring
revenue in Q4 and is up 50% quarter-
over-quarter

16. Pinterest for Business

17. Pinterest for Business

18. Marketing on Pinterest

19. Free Pinterest Marketing
Techniques

20. Free Pinterest Marketing Techniques
Create “Business” account

21. Free Pinterest Marketing Techniques
• Add Pin it
Button
Make it easy to pin
from your website
or blog

22. Free Pinterest Marketing Techniques
create a good-looking
account With few
boards to start your
collection

23. Free Pinterest Marketing Techniques
Add Quality Images
with detailed
descriptions.

24. Free Pinterest Marketing Techniques
• Make it easy to share your website’s products on
Pinterest through pin it button.

25. Run Pinterest Contest
• Make the Pinterest contest easy to enter
• Make the contest visually appealing
• Make your sweepstakes prize appealing
• Ask for a repin
• Ask for contestants to create boards
• Make your Pinterest contest mobile friendly
• Cross-promote your contest through
Facebook, Twitter and your website

26. Example: Sephora Contest

27. Paid Pinterest Marketing
Techniques

28. Paid Pinterest Marketing Techniques
Promoted pins:
After four years, Pinterest is taking its first serious
steps towards monetization through promoted
Ads.

29. Paid Pinterest Marketing Techniques
Mail Campaigns:
Market your Pinterest account through email
marketing campaigns.
– Use Pinterest in your subject lines
– Include a “Pin it” button.
– Send an announcement email.
– Create a “Most Pinned” email.
– Consider nominating a “pinner of the month.”

30. PINTEREST MARKETING DO’S
AND DON'TS

31. Do: Specific Boards About A Single Topic

32. Do: More Is Better

33. Do: Know Your Brand

34. Do: Be Creative With Naming Your
Boards

35. Do: Integrate Web Content With Pinterest

36. Do: Pin Regularly

37. Do: Make Sharing Easy

38. Do: Be Sure To Link Back To Your
Website

39. Do: Try Creating Sub-profiles

40. Do: Make The Experience Fun

41. Do: Mind pictures’ colors

42. Do: Mind Pictures’ Characteristics

43. Do: Mind Pictures’ Background

44. Don’ts: logo & badges

45. Don’ts Promotions and marketing
• make sure they do not suggest Pinterest is
sponsoring your promotion or is formally
affiliated with it.

46. Don’ts Promotions and marketing
make it clear that these are the most popular Pins
from your site, and not the most popular Pins on
Pinterest as a whole.