2. About Billboard
Billboard is the world's most influential music media brand reaching key
executives and tastemakers in and around the music business through
Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin,
and other targeted newsletters, and millions of music fans through
Billboard.com and Billboard Events. The Billboard brand is built on its
exclusive charts and unrivaled reporting on the latest news, issues and
trends across all genres of music. Billboard receives hundreds of millions of
brand impressions daily through many strategic relationships with major
companies across various industries. These relationships leverage Billboard's
brand recognition, proprietary chart data and information resources to
develop products, live events and print, television, radio, digital and mobile
platforms. In addition to North America, Billboard operates businesses in
Brazil, Greece, Japan, Korea and Russia.
Billboard is owned by Prometheus Global Media, a diversified company with
leading assets in the media and entertainment arenas, including: Music
(Billboard and its related conferences and events, including The Billboard
Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage,
ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek,
Adweek Conferences and The CLIO Awards).

3. Front
cover

4. This issue of Billboard is very
The main image is the colourful, and the bold pink
famous American artist Katy background definitely attracts the
Perry, the medium long shot audience and particularly females
of the attractive artist draws as pink is a popular colour. The
your attention. The direct eye bright, flowery cover connotes
contact, makes the audience that this magazines a upbeat,
feel connected with her, and fashionable magazine compared
as she is successful, sexy and to a rock magazine this is
famous many women would conveyed through the colours and
desire to be her. This draws bright.
in the audience.
The main cover line is the
The sell line colours, the main
name of the main artist,
colours used as black, yellow and
who is featured as the
white. The colour which fills D and
main image on the front
A in the masthead are always the
cover. Most magazine use
same colour in the Masthead of
this strategy to draw fans,
Billboard magazine. This is very
and other readers to buy
effective as the colours match the
the magazine.
masthead, sell lines and the artists
outfits.
Billboard magazine have
used many sell lines to
attract the reader. They
have done this by using What surprises me is that
other celebrates, there is no barcode, price or
therefore the reader is date issue on the front
getting more for there cover, therefore they must
money – finding out be on the back.
about Katy Perry as well
as Taylor Swift, Eminem,
Sting and Sheryl Crow.

5. Contents
page

6. The masthead is only small, in the No.1 section however still clear to the audience to convey
the tittle and is there as a logo.
All of the colours link on The contents tittle, is at the top
the contents page, the of page, so when the audience
black, blue and white is turns the page, they know what
used to match the artists is based on the page.
outfits, However on the
left hand side where the
chart update its, the Mini images, are shown to
colours are different to appeal to a wider audience, as
separate from the each artist shown is from a
contents, making a different genre.
visually difference.
Billboard is also a chart
update magazine, using the The main image is a cut out of a
rule of thirds, that are listed attractive girl, dressed nicely
on the left hand side on the however there Is no tag under
contents page, they are the image to tell audience who
easy to read, and are the artist this, this shocks me
separate from the contents however the editing is clever as
page using different colours. it makes the audience want to
read the magazine to find out
Online information, who she is and what kind of
exclusives and events are music she performs.
used as more information
and also it portrays that the Headings – the magazine
magazine is up to date with heading such as “UPFRONT”
technology. Which would and “FEATURES” these are
appeal to the younger appealing as they are in
audience. capital letters, this makes the
The page numbers on the audience believe it is
Sub headings are also used to break up and the
images make it lot easier for important information as
page and information. Short sentences are used
the audience to flick straight capitals portray shouting.
to give the reader a taster of what is inside the
to page which the chosen
article. As well as where the article is located in
artist is on.
the magazine

7. Double
page
spread

8. The artist’s latest single, advertising this
makes the artist more recognizable to
the audience and how she has
transformed and become successful.
The main image takes up
90% of the page, the
famous Miley Cyrus is a
appealing American
artist who has recently
become big in the UK
and worldwide. Many
fans would enjoy
reading a article on her.
However is not a lot of
information. The
photograph makes
draws in the audience
with seductive pose,
slight lip parting and eye
contact which is forming
The colours used are dull and “Girl, you’ll be a woman soon”
Miley Cyrus has quoted this,
a relationship with the
match Miley’s clothing. audience.
However “girl” is in the colour she is connoting that you can
because its eye catching and grow up, and aspire to be like
the American slang, “girl” is her. The quote is portraying that
informal and conveys that she is if you read this article then you
directly talking to us, can become a woman.