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10 Step Marketing Plan: Centuria Medical Makati Chan, Oliver S. January 2011
Centuria Medical Makati (CMM) Newspaper ad Close-up of text
CMM’s Primary Target Market and Postitioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maxicare’s Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. CMM’s PTM are Doctors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. PTM’s Needs, Wants and Demands (Maslow’s Heirarchy of Needs) I want to be associated with high class doctors Doctors feel good contributing to the medical tourism of the Philippines
Doctors choose CMM because… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Direct and Indirect Competition ,[object Object],[object Object],[object Object],[object Object]
4. CMM focuses on healthcare at its finest. Niche Approach ,[object Object]
5a. Market Size using Competitor’s Data ,[object Object]
5b. Market Size using Company’s Data ,[object Object]
5c. Estimate market size using customer data ,[object Object]
5. Concluded that medical tourism is $2 Billion = P90 Billion ,[object Object],[object Object],[object Object]
6a. Medical Tourism is dominated by these hospitals.
6b. Product Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Newspaper ad
7. Price ,[object Object],[object Object]
8. Promo ,[object Object],[object Object],Newspaper ad
9. CMM is accessible at Century City, Makati ,[object Object],[object Object],[object Object],Newspaper ad
10. CMM uses a Niche Approach to Win. ,[object Object]
SUMMARY
CMM’s Primary Target Market and Postitioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
CMM’s Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Step Marketing Plan: Centuria Medical Makati Chan, Oliver S. January 2011

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Chan, oliver print ad based 10 step marketing plan (centuria medical makati)

  • 1. 10 Step Marketing Plan: Centuria Medical Makati Chan, Oliver S. January 2011
  • 2. Centuria Medical Makati (CMM) Newspaper ad Close-up of text
  • 3.
  • 4.
  • 5.
  • 6. 2. PTM’s Needs, Wants and Demands (Maslow’s Heirarchy of Needs) I want to be associated with high class doctors Doctors feel good contributing to the medical tourism of the Philippines
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 6a. Medical Tourism is dominated by these hospitals.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23. 10 Step Marketing Plan: Centuria Medical Makati Chan, Oliver S. January 2011