Document that chats about the google panda update.

1. The Google Panda Update
There’s been quite a stir in the online world of web sites since the Google Panda update. I
liken it almost to the Chicken Little story of ‘the sky is falling, the sky is falling’!
The Google Panda update is more of a series of updates then a single update. It first started
to be deployed early in 2011. As of now we’ve probably seen most of the effects it has
caused. In today’s article I want to take a real look at real situations and stay away from
idle speculation.
Here’s the info I found regarding the Google Panda Update on wikipedia. Yep, pretty thin.
First and foremost, the Google Panda update has really changed the game in a few key
areas:
 Quality of sites
 Quality of back links
 Ranking duplicate content
Google Panda Update – Quality of Sites
Google did a really good thing when it made changes to its algorithm to favor some sites
over others. This change in some ways is a tad unfair but in other ways it really was what
was needed. The whole idea behind this change was to favor sites that are very topic
specific and penalize sites that are topic general.
What is not fair about the Google Panda update is the fact that Google is manually weighing
some sites as strong, general sites as authority sites. But then Google decides that others
general sites are not authority sites, thus not getting the preferred ranking favor of Google.
Sites like EzineArticles.com took a very big hit in the search engine rankings. This truly was
an unfair blow to Ezine as they have always been absolutely strict to only publishing original

2. content. In my opinion, they are the most strict with Google News site only being more
strict. So, I’m not sure what’s going on there.
Other sites such as Amazon or Wikipedia on the other hand, haven’t seen anything but
search engine gains since the Google Panda update.
Google Panda Update – Quality of Back Links
Well, the truth is out. The voting system for ranking in the search engines is the number of
back links pointing to a web site. Spammers learnt this lesson quickly and well. With the
latest Google Panda update, Google now is weighing easy to gain, spammy back links with
much less ‘quality’ weighting in comparison to other forms of back links.
In late 2010 and early 2011, you could use tools to create quick and dirty forum profiles
with a keyword rich back link to your site and it was weighted with much more authority
since post Panda. Also sites that used this method pretty much exclusively saw their
rankings disappear of the past six month since the first part of the Google Panda update
started.
Other types of back linking have gained more weight in this update too – ah but you need
to figure them out yourself!
Be sure to catch tomorrows part 2 on this article that talks about the Google Panda Update!
The Thomas Project – http://www.thethomasproject.com