On today’s media ecosystem we have seen the digital convergence of traditional media (news, radio and TV) but also the coming of new ways of share the news (blogs, citizen journalists, social media, etc.) All of them around one platform: the internet, especially the mobile web.
6. “We should aim to deliver public
service content to our audiences in
whatever media and on whatever
device makes sense for them,
whether they are at home or on the
move”
Mark Thompson (2006)
Former Director-General of the BBC
15. Users are at the centre of the media environment; they
choose what, when, where and who to read, listen or view
It is a converged and fragmented environment
Transition to a circular presentation of content from the
traditional linear way
Journalists are coordinators, they are no longer gatekeepers
Content is captured on a multiplatform world – SEO, SMO
and Mobile optimisation becomes essential.
Websites and digital channels focus on responsive design
and multiplatform content.
The Digital News Media Environment