Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.

1. INSTITUTE FOR
SOCIAL BUSINESS
INNOVATION
(ISBI)
Preliminary thoughts on building
a research & innovation hub for
Malaysia & ASEAN

3. DEFINITION: SOCIAL MEDIA
“Social media are platforms & tools to share
content, profiles, opinions, insights, experiences, persp
ectives & media via online interactions.”
• Social Media is the platform/tools
• Social Networking is connecting on social media
platforms
• Social Media Marketing is how organizations
connect with prospects & customers

4. Social
media
today

5. BUSINESS TODAY
Social
Marketing
Media

6. BUSINESS TOMORROW
Leadership
R&D
Internal
collaboration
Strategic
planning
Social
Business Marketing
Innovation
Production
HR
Supply
chain Sales
Customer
service

7. DEFINITION: SOCIAL BUSINESS
“An organization with the
strategies, technologies & processes to
systematically engage its ecosystem
(employees, customers, partners, suppl
iers) to maximize co-created value”
• Deepen customer relationships
• Drive operational efficiencies
• Optimize the workforce

8. SOCIAL BUSINESS RISES
• IBM: Strategic initiative
• MIT & Deloitte: SB
“Innovation Hub”
• McKinsey & Co.: “Big Idea”
• Forrester: 61% annual
growth rate to $6.4 billion
market by 2016
• California Institute of
Social Business @ Calif.
State University
• Fast Company: “Move
Over Social Media; Here
Comes Social Business”

9. CASE STUDY: CHINA TELECOM
WHO: With 200,000 employees, China Telecom (CT) is in
31 provinces, the Americas, Europe, Hong Kong
NEED: New services to leverage new 3G license
SOLUTION: Created unified innovation platform &
process for employees, partners and customers to
develop & filter ideas about 3G services
BENEFITS: First idea generated 10 minutes after launch
• Immediate & inexpensive consumer market research
• Reduced risk by learning acceptance of new ideas
• Enabled new strategy of “customer-centric informatized
innovation ”

10. MCKINSEY: PAYOFFS

11. MCKINSEY: PAYOFFS

12. MCKINSEY: PAYOFFS
We found statistically significant correlations
between self-reported corporate-performance
metrics & certain business processes that
networked enterprises use …. [T]hese organizations
use social tools to scan external environments.
Second, they use them to match employees to
tasks: internal wikis & social networks help project
leaders to identify employees with the most
appropriate skills & to assign these employees to
the projects for which they are best suited.
“How social technologies are extending the organization,” McKinsey Global Institute

13. VISION
Business Customers/con
sumers
Institute of
Social
Business
Innovation
Technology Society

14. MISSION
Based on innovative
research & other
activities, the ISBI will
develop & support an
active & sustainable SB
information exchange to
ensure performance with a
purpose among
business, academic &
communities in Malaysia &
ASEAN.

15. GOALS
• Support research & knowledge-creation: Provide
systematic & rigorous knowledge to understand &
anticipate changes in the Social Economy as well as
the implications & impact of Social Business
• Serve as a collaborative hub: Be a collaborative
center of information-exchange that benefits
stakeholders as well as provide data & insights to
guide governmental & business strategies
• Develop SB solutions: Present strategies, policies &
information to enable competitiveness & profitability
• Benefit society: Ensure Social Business provides
equitable benefits to all society as well promote
environmental & other sustainability

16. Management People & Technology Society
• Community processes • Enterprise & • Social value
• Content • Change legacy • Legal
• Marketing management integration • Ethics
(social • Internal & • Mobility • Privacy
media, etc.) external • Security • Accessibility/in
• Customer collaboration clusivity
engagement • Training &
• Monitoring & education
measurement/a
nalytics
• Product & value
development
• Supply chain

17. AREAS OF FOCUS
• Research: Deliver research & analysis on Social Business
trends, best practices, adoption, etc.
• Publishing & promotion: Disseminate research &
information on Social Business issues & innovations
• Collaborative & other events: Provide forums
(conferences, seminars, etc.) to discuss issues, trends &
practices
• Training & education: Develop curriculums & material for
training & deliver training in a variety of formats
• Networking: Help SB
professionals, consultants, academics, etc. exchange
ideas about Social Business

18. EDUCATION, ETC
• BASIC
 Creating Brand ambassadors
 Social Sales: Selling on Facebook
• INTERMEDIATE
 Community Management: Engaging
Prospects & Customers
 Building A Social Business
Strategy, Inside & Out
• ADVANCED
 Social Business: Creating Connected
Organizations
 Operational Excellence thru Social
Tools

19. POTENTIAL PARTNERS
…and more

20. NEXT STEPS
• Incorporate input & feedback
 UTM faculties
 Potential partners
• Develop content strategy
 Web, blog, etc
• Develop research topics & resources
• Present information-sharing programs
 Breakfasts, etc.
• Work on Social Business promotion

21. IDEAS, INSIGHTS & INPUT
• What can we improve?
• What about current
offerings related to
social technologies?
• What shouldn’t we do?
• How could the ISBI help
you?

22. THANK YOU!
Nick Wreden
nickwreden@ic.utm.my
019-243-5856