1. Assespro’s bid
for WCIT 2016
October, 21st, 2012
Palais de Congrès de Montréal
Montreal, Quebec, Canada

2. You have received a
printed copy of our bid book
(detailing many – boring but necessary - aspects
of our proposal not covered
in the short time available for this presentation)

3. Summary
• About Brazil
• About Assespro
• About the Brazilian IT Market
• Bid details
• Further reasons for holding WCIT 2016 in
Brazil

4. About Brazil

5. Brazil, a global
powerhouse
• 200 million inhabitants
– Two metropolitan areas over 10 million people
– Another 98 cities over 250 thousand
inhabitants
• Area: 8,5 million sq km
• GDP among six biggest worldwide
– 18% Farming and Crop
– 26% Manufacturing
– 60% Services
• Growing international creditor
• Among biggest international reserves
• But: imports + exports ca. 25% of GDP
– Much less in the IT sector!

6. About Assespro

7. About Assespro
• Founded 1976
– Oldest IT industry association in Brazil
– 2016 will mark our 40th anniversary
• Over 1400 member companies
– 14 Regional Organizations
(per state)
• AL, BA, CE, DF, ES, MG, PE,
PR, RJ, RN, RS, SC, SE e SP
• Each one with its own BOD
– One national organization
• Responsible for federal and international activities
– In all, 75 BOD members and 40 staff people all over
the country

8. Values & Principles
• Volunteering
– Leadership is reserved by bylaws to
volunteering entrepreneurs or corporate
executives
• Democracy
– Regional leadership elected by member
companies direct vote
– Regional leaders elect national leaders
• Indirect system, with no secret vote
• Compulsory leadership renewal
– Re-election to the same position just once
• Ethics and corporative governance

9. About Brazilian IT Market

10. IT Worldwide
Figures in USD billions - Worldwide total: 1540 billion USD Source: IDC, 2010

11. Brazilian
ITC market breakdown
Source: IDC

12. Software & IT Services
Growth Rate
Source: IDC, 2010
Since 2002, the Brazilian Real has doubled in value against USD
As internal inflation averages 4,5% per year,
our internal prices in USD quadrupled over the last ten years

13. A mature IT market:
IT Companies creation
2,5%
Until 1980
3,2%
From 1981 to 1985
11,2%
From 1986 to 1990
22,8%
From 1991 to 1995
19,6%
From 1996 to 2000
From 2001 to 2005 22,8%
17,2%
From 2006 to 2010
From 2011 to 2012 0,7%
Source: Assespro Census of the Brazilian IT Sector, 2012

14. Formal Partnerships
with global IT players
National Average
Microsoft
25,6%
Per Region
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%
Oracle
8,8%
IBM
4,2% Southern Region
SAP
2,1%
Cisco
1,8%
Southeast Region
Intel
1,4%
HP
1,4%
VMWare
1,1%
Remaining Regions
Intersystems
1,1%
Others Microsoft Oracle/Sun IBM Intel SAP Cisco HP Intersystems VMWare Others
13,3%
Source: Assespro Census of the Brazilian IT Sector, 2012

15. Agressive Inovation vs.
clients’ main economic activity
23,7% 21,6% 54,6%
Wholesale and Retail
24,2% 36,4% 39,4%
Construction and Manufacturing
32,9% 27, 4% 39,7%
Public Sector
36,4% 31,4% 32,2%
Services
38,5% 25,6% 35,9%
Information Technology
41,5% 30,2% 28,3%
Financial Sector
55,6% 22, 2% 22,2%
Agriculture/Cattleraising/Forestry/Mining
56,7% 23,3% 20,0%
Infrastructure
Independent professionals/End-consumers 60,0% 20,0% 20,0%
High Intermediate Low
Source: Assespro Census of the Brazilian IT Sector, 2012

16. Bid details

17. Venue
• WCIT 2016 will be held in Brasília
– Brazil’s Federal Capital
• Inaugurated 1961, as a planned city
• 2,8 million people
• Highest per capita income
and education levels in the country
• Venue
– Ulisses Guimarães Convention Center
• Capacity for 9000 people, 54000 sqm building
• Main auditorium's capacity at 2800 seats
• Gaining two additional blocks until 2014
– National Stadium
• Rebuilt from scratch, opening 2013
– Located one in front of the other,
across the monumental axis
• Will be connected

18. Date
• May 15th to 18th, 2016
– During ‘countdown’ to the Olympic Games
Labor
Day
WCIT 2016

19. Lodging
• Currently Brasília already has 11,000 hotel rooms (23,000 beds)
– Still to be expanded over the next few years
• Hotel “Sectors” within walking distance to WCIT venue
National Stadium
Con
vent Nor
Cen ion thern Hotel
ter Area
Sout
h er n H
ot el A
rea
Pres
Natio ide
Cong nal Off ntial
ice
ress

20. Theme & Program
Exploring Paths Ahead:
Discover, Embrace and Thrive
to Fulfill the Promise of the Digital Age
Proposed Program Ideas in Printed Book:
‘One verb per day’

21. Partners Involved
• A & C Eventos (http://www.aeceventos.com.br)
– One of Brasília’s biggest event organizers
• Recent projects include:
– 42nd Brazilian Congress of Orthopedics and Traumatology for 7,000 participants
– The 8th World Stroke Congress
– State Visit of President Barack Obama to Brazil
– Presidential Inauguration of President Elect Dilma Rousseff
– Rio+20 UN Conference
• NBPress (http://www.nbpress.com)
– Assespro’s Press & Communications Agency
• Specialized in Service to the IT sector
• Part of a worldwide PR company network
• Brazilian PMI Chapter (http://brasil.pmi.org)
• Cipa Fiera Milano (http://www.cipanet.com.br)

22. Simultaneous Events
• iTech 2016 – 5th edition of our annual trade show –
will be held in Brasília, at the same time as WCIT 2016
• Campus Party
– Futura Networks: Spanish company
– Held annually in Valência, São Paulo, Bogotá, Mexico City
• 2013 edition in São Paulo expected to have 8000 participants
– They have committed (verbally) to a 2016 edition in Brasília
• ALETI assembly
• We will work for additional simultaneous events
– International government meetings are first priority

23. Preparation & Marketing
• The two year period from now until WCIT
2014 will be used for planning, and
preparation of all marketing activities
• We plan to launch registrations during the
closing ceremony at WCIT 2014
– Extra special ‘early bird’ registration
during the first week after WCIT 2014

24. More Details
• Complete details available in bid book for:
– Additional city’s infrastructure info
– Staffing & Budget
• Total budget estimate at USD 6 million
– Volunteers, Security and Medical Support
– Attendee Information
• Aiming to gather at least 3000 participants
– Support letters

25. Further reasons for holding
WCIT 2016 in Brazil

26. Assespro’s commitment
to WITSA
 It is not just about WCIT 2016!
 We have been working step-by-step
 BOD meeting Jun, 2012 was held in Brasília, Brasil
 Assespro is part of new WITSA’s BOD
 GPATS 2013 will be in Brasil
 Nov 13-14, 2013 in São Paulo
 Assespro’s board has been systematically
promoting WITSA at all international activities
where Brazil takes part, in order to help at:
 Expanding WITSA’s membership
 Strengthening WITSA’s political influence

27. Brazilian Government
effective commitment
• Federal Government
– Communications Ministry
• Paid for WCIT 2012 sponsorship
– National Tourism Board
• Paid for Brazilian Reception
during WITSA BOD meeting Montreal
• Provided editing and printing for the Brazilian bid book
• Government of the Federal District
– Equivalent in status to a State
– Governor’s personal commitment
• Received Secretary General in March, 2012
and signed letter of commitment
– Science & Technology Secretary
• Will pay WITSA’s
whole licensing fee at once during 2013
– Tourism Secretary
• Responsible for operation of
Brazilian Reception during WITSA BOD
– Publicity Secretary
• Developed WCIT 2016 logo Brasilia’s Digital Tower

28. It’s not a bid
just for one country
 Assespro’s international commitment
is not restricted to work as a single country:
 Brazil currently leads ALETI
 Ibero-american Federation of IT Associations
(including 19 countries: Spain, Portugal, Brazil,
plus all Spanish-speaking Latin American countries
- except Cuba and Nicaragua)
 All of them have signed support letter
 Inclusive leadership style
 Everybody involved should benefit
 New WITSA BOD composition
reflects our region’s organizational strengths

29. Questions?

30. Thanks very much!
Assespro Nacional
SRTVS – Quadra 701
Bloco A – Salas 829/831
70340-907 Brasília (DF)
+55 (61) 4501-8301
assespro@assespro.org.br