1. APM North East Branch
Business Plan 2014-2015
25 March 2014

2. Mission
to provide leadership to the
movement of committed
organisations and individuals who
share our passion for improving
project outcomes

3. Strategy
The APM Strategy 2020 programme will position APM
as the voice of the profession by building a movement
of 500,000 followers contributing to a turnover of £20m
p.a. Through this APM will deliver the following benefits:
• Professional standards and a community of support, knowledge
and innovation,
• A home for ambitious professionals committed to ever higher
standards of performance,
• Partnerships with sponsors, users and operators,
• Collaborations with like-minded organisations globally,
• A Chartered standard for the cause that all projects succeed.

4. Business Plan Priorities
Fit with overall intent of 2014/15 business plan:
 Achieving and implementing chartered status remains the number
one priority,
 The APM 5 Dimensions of professionalism will remain at the heart
of APM’s approach to the development of P&PM professionalism,
 The continued growth in website visitors, membership,
qualifications and RPP will be the key quantitative measures of
our impact on the profession,
 Greater engagement with the key customer groups of individuals,
organisations, HEI’s and like-minded organisations at a national
and regional level will further enhance the APM’s profile in the
professional community and enhance its status as thought leaders
in the field of organisational capability.

5. Business Plan Summary
 CPD Events,
 Corporate Liaison,
 Higher Education Institutions,
 Finances.

6. CPD Events
 9 events planned for the year,
 Sector based focus – nominally considering Oil &
Gas, Infrastructure & Waste, Renewables & Power
Generation and Central Government,
 Joint event with like minded organisations (RICS /
CIOB / ICE / CENE / ACE),
 Project Management & BIM – national speaker &
UNN BIM Academy,
 Site visits / Case Studies / Local Projects.

7. Corporate Liaison
 Engage with corporate members with North East
offices,
 CMLG Meetings – two afternoon meetings planned
with Qualifications / RPP focus and Lessons Learnt,
 Join the North East Chamber of Commerce,
 Sponsor a First Friday Club event,
 Identify new corporate targets & develop marketing
strategy.

8. Higher Education Institutions
 APM presentations to each new intake at 3
Universities – Northumbria, Sunderland & Teeside
with Project Management MSc courses,
 Careers Fair representation – APM & Employers,
 Dissertation Awards to top students,
 Debate night – student brains for corporate problems,
 Site visits for students to key North East project sites,
 Awareness & growth of accredited university courses.

9. Finances
 Budget Approved
Income NE ask
Branch events 850
Sponsorship
Others - list separately below:
Total Income 850
Expenditure
Contract staff
Overheads (travel & meetings) 1,500
Event costs 5,715
Corporate liaison 1,980
HEI liaison 1,840
Develop knowledge assets
Total Costs: 11,035
Net budget amount required 10,185

10. Membership Growth

11. Discussion – 3 Questions
 Is this what you were expecting ?
 Are there other elements you think we should be
undertaking that will support your PM community ?
 What can you offer to help achieve the business plan
(site visits, speakers, local projects, student
engagement) ?