A presentation made by Mark Hill to the APM South Wales & West of England branch membership on 5th March in Bristol.

1. Seven Secrets of
Communicating Change
Mark Hill FIIC

2. Introductions

3. It’s a changing world
• Last year almost 117,000 couples got
divorced
• Each year over 6,000,000 people
move home
• One in three UK citizens are planning to change
jobs this year

4. Our models focus on the wrong
things

5. What Kotter says
http://youtu.be/1NKti9MyAAw?t=12s

6. The seven secrets
• Over the last 20 years the types and styles of
communication that I have found personally
effective boil down to seven things.
• I am going to tell you what they are –
reference to examples from my own career

7. 1. Communicate The Big Picture

8. 2. Simplify the complexity
• People hate unnecessary complexity.
• They want to know the detail of how they are
effected – but not how everyone is affected
• So firstly communicate the big picture and
then carefully target audiences with the
appropriate level of detail.

9. 3. Honesty and Clarity

10. 4. Authenticity

11. 5. Face to Face

12. 6. Give audiences a voice
• Use line managers
• Understand how audiences are reacting
• Look for the golden moment

13. 7. Measure progress

14. The Seven Secrets
1. Communicate the big picture
2. Simplify Complexity
3. Honesty and Clarity
4. Strive for authenticity
5. Face to face
6. Give audiences a voice
7. Measure Progress

15. Questions?
www.tailormadecomms.co.uk