Top vacation destinations for summer based on a survey of ASTA travel agents.

1. 2013 ASTA Hot Spots for Summer
February 2013
Exhibit 1: Top Ten Domestic Hot Spots - Cities
% share
% share
Rank City of total
of top ten
responses For the eleventh year in a row, Orlando and
1 Orlando 18% 33% Las Vegas remain the top two most popular
summer destinations booked by ASTA travel
2 Las Vegas 15% 28%
agents. Orlando came out on top with a 18
3 San Francisco 6% 10%
percent share of responses and Las Vegas
4 Los Angeles 4% 7%
maintained the second spot with 15
5 Miami 3% 5%
percent of the votes.
6 New York City 2% 4%
7 Honolulu 2% 3% However, both cities are seeing a decrease
8 San Diego 2% 4% in their market share between 2007 and
9 Seattle 2% 3% 2013.
10 Washington DC 2% 3%
Exhibit 2: Trends for Top Ten Domestic Hot Spots - Cities
% Change
2007 2008 2009 2010 2011 2012 2013
'13/'07
Orlando 21% 17% 17% 18% 18% 19% 18% -10%
Las Vegas 19% 15% 16% 16% 16% 17% 15% -10%
San Francisco 5% 5% 5% 5% 4% 5% 6% 5%
Los Angeles 3% 4% 4% 3% 5% 3% 4% 10%
Miami 2% 3% 3% 4% 3% 3% 3% 35%
New York City 12% 2% 1% 3% 3% 2% 2% -83%
Honolulu 9% 2% 2% 2% 2% 2% 2% -74%
San Diego 2% 2% 2% 3% 2% 2% 2% -3%
Seattle 2% 2% na 2% 2% 2% 2% -20%
Washington DC 2% 2% 2% 2% 2% 2% 2% -20%
Exhibit 3: Top Five Domestic Hot Spots – States
Florida again tops the state destinations
% share for the 2013 summer season, accounting
% share
Rank State of total for 28 percent of all responses with cities
of top five
responses such as Orlando, Miami, Ft. Lauderdale
1 Florida 28% 34% and Tampa as draws. California drew the
2 California 16% 20% second largest number of responses with
3 Nevada 16% 19% a 16 percent share with Los Angeles and
4 New York 12% 15% San Francisco being the largest draws.
5 Hawaii 11% 13%
ASTA Hot Spots for Summer Page 1 © ASTA 2013

2. Exhibit 4: Trends for Five Domestic Hot Spots - States
% Change
2007 2008 2009 2010 2011 2012 2013
'13/'07
Florida 28% 24% 20% 24% 27% 27% 28% 1%
Nevada 16% 15% 13% 16% 17% 14% 16% 3%
California 19% 16% 16% 16% 16% 17% 16% -18%
New York 12% 12% 11% 13% 10% 12% 12% 4%
Hawaii 10% 10% 9% 9% 9% 10% 11% 13%
Exhibit 5: Top Ten International Hot Spots - Cities
% share % share
The top four international destination
Rank City of total of top
cities remained the same for the tenth year
responses ten in a row. London received a 10 percent
1 London 10% 25% share of the vote followed by Paris with an
2 Paris 8% 21% 8 percent, Rome with an 8 percent and
Cancun with a 6 percent share of the vote.
3 Rome 8% 20%
4 Cancun 6% 14%
5 Punta Cana 2% 6%
6 Barcelona 1% 3%
7 Riviera Maya 1% 3%
8 Venice 1% 3%
9 Athens 1% 2%
10 Montego Bay 1% 2%
Exhibit 6: Top Five International Hot Spots – Countries/Regions
% share % share
Country/ For regions and countries, Italy remained
Rank of total of top in the top location with 18 percent share of
Region responses five the votes and the UK is in second place
1 Italy 18% 28% again with 13 percent share. The same five
countries/regions have remained in the top
2 UK 13% 20% five for over seven years.
3 Caribbean 11% 18%
4 Mexico 11% 17%
5 France 11% 17%
ASTA Hot Spots for Summer Page 2 © ASTA 2013

3. Exhibit 7: Trends for Top Five International Hot Spots – Countries/Regions
% Change
2007 2008 2009 2010 2011 2012 2013
'13/'07
Italy 21% 19% 18% 15% 18% 18% 18% -13%
UK 15% 13% 12% 11% 12% 13% 13% -15%
Caribbean 12% 9% 4% 8% 8% 11% 11% -2%
Mexico 15% 16% 17% 15% 11% 10% 11% -24%
France 9% 9% 10% 10% 10% 14% 11% 22%
Total All 71% 65% 61% 59% 59% 66% 64% -10%
Total Europe 50% 47% 47% 41% 41% 41% 45% -11%
Exhibit 8: Most Unique Destinations
% share
% share
Rank Destination of total Why
of top five
responses
The safari experience is unique in all the world.
1 Africa 6% 28% There are so many unique cultures and wildlife that
there is no end to adventure in Africa.
It combines beach, rainforest and adventure in one
2 Costa Rica 4% 20% friendly country. There are many unique things to
do at a fair price.
Small town Italian life is a unique experience for
3 Italy 4% 19% Americans. There are diverse options from food and
wine to cultural to beautiful landscapes.
It has unique fauna and unique landscapes. There is
4 Australia 4% 17% a wide variety of areas with different culture,
climate & experiences.
Great landscapes, awesome ports and adventures
abound. Plus a bucket list item for most people.
5 Alaska 4% 16%
There are many outdoor activities: dog sledding, ice
climbing, kayaking, etc.
ASTA Hot Spots for Summer Page 3 © ASTA 2013

4. Exhibit 9: Destination with the Friendliest People
% share
% share
Rank Location of total Why?
of top five
response
Very welcoming people who are humorous and love
1 Ireland 11% 32% people visiting their country. They are very open
and friendly with tourists.
They have "Aloha" spirit in Hawaii. They are very
2 Hawaii 8% 23% willing to go the extra mile to make sure you have a
great time. The people are very genuine.
Warm, engaging people who always have a smile
3 Italy 5% 15% ready. The friendly culture and the "dolce fa niente"
atmosphere are big draws.
Jamaicans genuinely welcome visitors and go out of
4 Jamaica 5% 15% their way to make you feel welcome. You are always
greeted with a smile.
They love sharing their culture and their country.
5 Fiji 5% 14%
The Fijians are happy and "Bula Bula" to everyone.
Citation:
The American Society of Travel Agents (ASTA), 2013. “2013 Hot Spots for Summer”. Alexandria, VA: The American Society of Travel
Agents
Survey Background:
Survey data was collected through the 2013 ASTA Research Family. The ASTA Research Family is comprised of a
representative sample of ASTA member travel agency owners and managers. The Research Family reflects ASTA
members in key agency demographics including sales volume, leisure/business mix, number of part-time and full-
time employees and geographic location. Members were recruited randomly and were contracted to complete a
survey every four weeks from January 2013 through October 2013. The Family’s size varies from survey to survey
due to non-response, agency closings, mergers, and changes in membership status, but is designed to yield a
response representative of all ASTA agency members.
The survey data was collected online via surveygizmo.com in January 2013. Of the 447 family members, 447
completed the survey. This reply level indicates a minimum of 95% confidence with an error rate +/-4% representing
the total ASTA agency membership. This is considered to be a strong sample with reliable results.
Please note: All tables and data in this report are sourced directly from ASTA’s Agency Profile survey unless
otherwise indicated.
ASTA Hot Spots for Summer Page 4 © ASTA 2013